“Nudging Towards A Brighter Future”
This course provides an introductory overview of behavioral economics (more commonly known as behavioral insights) and its contribution in the understanding and influence of consumer behaviors in the financial services markets. Some common decision-making biases are presented with illustrations from the consumer banking and financial services markets.
This program is practice-based and participants are introduced to a framework for creating nudges and invited to create nudges for themselves and their workplaces.
It is suitable for the general public, professionals, executives, change leaders, product developers, process owners, managers, senior managers, directors, or any individuals who want to develop greater awareness on how to apply behavioral insights to improve policy design, work processes or service delivery in both public service and commercial organizations.
This course is offered by the Ngee Ann CET Academy and the School of Humanities & Social Sciences.
1. Gain an understanding of the following
- Loss Aversion, Prospect Theory, the Disposition Effect and the Endowment Effect
- Status Quo Bias and the Default Option
- Framing Effects and Anchoring Effects
- Hyperbolic Discounting and Procrastination
- Mental Accounting
- Availability Effect and Salience
2. Understand how to create effective personal nudges
3. Create a personal nudge and a workplace nudge
Course Date: TBC
Application Period: TBC
Duration: 1 day
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Dr Adrian Chan is an organizational psychologist by training. He holds a PhD in Management, focusing on leadership development. He was formerly the Chief Psychologist in the Singapore Armed Forces Centre for Leadership Development, as well as the Leadership Resource Person in the King’s Office in the Kingdom of Bhutan.
An experienced executive coach, Adrian has coached more than 500 leaders of all levels of seniority, ranging from Cabinet Ministers to emerging leaders. As a psychometrician, Adrian is highly experienced in designing customized leadership selection and development tools for organizations.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.
- Participants with little or no background in behavioral insights
- Individuals who want to develop greater awareness on how to apply behavioral insights to improve policy design, work processes or service delivery in both public service and commercial organizations
Funding period for this course is from 11 Mar 2021 to 30 Sep 2024.
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Enhanced Training Support
For enhanced training support, enter SME in the promo code during course application.
Long Term Visit Pass Plus (LTVP+) Holders
Please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
(Course fee is payable upon acceptance. It is inclusive of 8% GST and subject to review.)
Please note that the GST rate will be revised to 8% with effect from 1 Jan 2023, as such any payable course fees will be subjected to the new GST rate adjustments in 2023.
Please refer to our FAQs for more information.
|Applicants / Eligibility||Fees|
|Full course fee||$1620.00|
|Singaporeans aged below 40 qualified for SkillsFuture Funding||$481.50|
|Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy||$181.50|
|Singaporeans qualified for Enhanced Training Support for SMEs||$181.50|
|Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding||$486.00|
|Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs||$186.00|
|Others (and Repeat Students)||$1620.00|