Digital Analytics for Marketing: Use Customer Intelligence to Uncover High-Value Audience (Synchronous e-Learning)

Offered by School of Business & Accountancy

Short Course / 17 hours / TGS-2020501794

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Course Fees

Course Information

Consumers today expect nothing short of personalised service. Which is why marketing now needs to be targeted and result-oriented, and this requires the right data. This is where Digital Marketing Analytics provides the valuable insights into if your marketing works, and how you can improve it for greater business success.

Learning Outcomes

Empower your business with various analysis techniques that will help you extract data, connect the dots, use practical tools and techniques that you can apply in any web analytics role. Upon successful completion of this course, you should be able to understand the nature and importance of data analysis to measure digital Web marketing campaign performances, and familiarise yourself with digital marketing tools which will serve to increase the productivity and effectiveness of digital marketing campaigns.


Course Date: TBC
Application Period: TBC
Duration: 17 hours
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: Online

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

These are the topics that will be taught in this short course.

  • Learn concept of Business Analytics and Big Data technologies with its strategic importance to any organisation.
  • Explore different types of Data Analytics with real life cases and how they all are interconnected.
  • Understand and apply search engine marketing (SEM) to promote websites by increasing the irvisibility in search engine result pages (SERPs) through the use of search engine optimization(SEO), paid placement and contextual advertising.
  • Learn how organisations can search, display and content – across the customer journey to deliver a successful integrated marketing strategy.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Course Fees

Funding period for this course is from 1 Apr 2020 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Enhanced Training Support
For enhanced training support, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) Holders
Please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

(Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.)

Applicants / Eligibility Fees
Full course fees$492.20
Singaporeans aged below 40, Permanent Residents & **LTVP+ qualified for SkillsFuture Funding$147.66
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$55.66
Singaporeans, Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs$55.66
Others (and Repeat Students)$492.20