Digital Analytics for Marketing: Use Customer Intelligence to Uncover High-Value Audience

Short Course / 2 days

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Course Fees

Course Information

Consumers today expect nothing short of personalised service. Which is why marketing now needs to be targeted and result-oriented, and this requires the right data. This is where Digital Marketing Analytics provides the valuable insights into if your marketing works, and how you can improve it for greater business success.

Learning Outcomes

Empower your business with various analysis techniques that will help you extract data, connect the dots, use practical tools and techniques that you can apply in any web analytics role. Upon successful completion of this course, you should be able to understand the nature and importance of data analysis to measure digital Web marketing campaign performances, and familiarise yourself with digital marketing tools which will serve to increase the productivity and effectiveness of digital marketing campaigns.


Monday, 9:00 am to 6:00 pm

Date: X to X 2020
Time: 9am to 6pm

Lesson Plan

This course consists of 1 modules:

These are the topics that will be taught in this short course.

  • Learn concept of Business Analytics and Big Data technologies with its strategic importance to any organisation.
  • Explore different types of Data Analytics with real life cases and how they all are interconnected.
  • Understand and apply search engine marketing (SEM) to promote websites by increasing the irvisibility in search engine result pages (SERPs) through the use of search engine optimization(SEO), paid placement and contextual advertising.
  • Learn how organisations can search, display and content – across the customer journey to deliver a successful integrated marketing strategy.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Course Fees

Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$147.66
Singapore Citizens (SC) aged 40 and above$55.66
Singapore Permanent Residents (PR)$147.66
Enhanced Training Support for SME Scheme (for SC & SPR)$55.66
Others (and Repeat Students)$492.20
Full Course Fee (Before GST)$460.00