Digital Design & Marketing for Wholesale Trade

Offered by CET

Short Course / 6-9 months/ Delivery Mode: Classroom and Online / TGS No: TGS-2020508934

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Entry Requirements
Course Fees

Course Information

This is a basic/intermediate course for learners to pursue an entry-level career in marketing, business development & analysis within the wholesale trade sector.

Online media consumption has seen tremendous growth and demand across digital devices. Build essential digital skills that are applicable readily across workplaces.

In addition, the bridging course provides foundational skills in literacy, numeracy and digital literacy to navigate the demands of this course and the future workplace.

Learning Outcomes

You will learn how design and creativity blends with technology and businesses, as you discover the ins-and-outs of website creation, design principles combined with design thinking and critical thinking skills.  You will also learn how to tap on social media to enhance your digital presence.

You will also gain exposure to functions such as digital marketing.


All courses are designed to have a blend of online and in-person learning on campus. The detailed learning plan shall be shared with you by the instructors.

Application Period (without Bridging Course): 1 Aug 2021 – 3 Oct 2021

Application Period (with Bridging Course): TBC

Course Duration: 3 months (bridging course, if required) + 6 months (core course)

Bridging Course

16 Aug 2021 – 19 Aug 2021 – Digital Learning Beginner Workshop (16 hours)

23 Aug 2021 – 26 Aug 2021 – SkillsFuture for Digital Workplace (14 hours)

30 Aug 2021 – 09 Sep 2021 – Workplace Numeracy (Intermediate) (30 hours)

13 Sep 2021 – 5 Nov 2021 – Workplace Literacy Comprehensive (Beginner/Intermediate) (90 hours)

14 Sep 2021 – 17 Sep 2021 – Financial Literacy (16 hours)

Core Course
Duration: 2 Nov 2021 – 29 Apr 2022

Schedule: Weekdays, either 9am to 1pm or 2pm to 6pm

Lesson Plan

Bridging Course

The bridging course is meant for individuals who are unable to meet the entry requirements of the core course. Individuals will be required to complete the 3-month bridging course and attain the relevant level of numeracy and literacy before proceeding to read the core course.

The bridging course comprises a package of courses which build foundational skills in Literacy, Numeracy and Digital Literacy:

  1. Workplace Literacy Comprehensive (Beginner / Intermediate)- 90 hours
  2. Workplace Numeracy (Intermediate) – 30 hours
  3. SkillsFuture for Digital Workplace – 14 hours
  4. Digital Learning Beginner Workshop – 16 hours
  5. Financial Literacy – 16 hours
Design Principles

This module introduces students to basic elements and principles of design. Students will practice visual communication and self-branding through aesthetic use of line, shape, form, color, texture, typography, scale, contrast, rhythm and balance. Students will be trained in the usage of digital design tools and application of modern industrial practices to communicate the concepts, designs and solutions.

Web Design

This module focuses on the core fundamentals of creating modern-day, accessible websites. Students will learn the fundamentals of web design production and author cross-platform websites for multi- devices based on sound design principles. Students will also be guided through the latest design trends and apply modern web layout principles in their development work.

Designing User Experience

This module aims to equip students with skills and techniques to fulfil the various stages of the UX design process, leading to optimum user-centric digital products. Exposure to various problem statements will aid students in developing critical, analytical perspectives for framing their approaches in problem-solving. Other major topics includes: Research methods, Interaction Design, Rapid Prototyping, Measuring User Experience and Usability Testing. Students are also guided on how to compile a proper UX portfolio.

Social Media & Branding

This module introduces students to key concepts in social media, digital marketing & search engine optimisation. Knowledge on various social media tools which serves to increase brand presence & effectiveness of digital marketing campaigns will be covered. Students will learn how to create a social media plan with branding principles customised to organisational needs.


Certificate will be awarded to participants who achieve at least 75% attendance and pass assessments.

Entry Requirements

GCE ‘O’ Level grades:
– English Language (1-6)
– Mathematics (Elementary/Additional) (1-6)

OR have been assessed and attained proficiency level 6 of the Workplace Literacy (WPL) and Workplace Numeracy (WPN) series. To assess your level of proficiency, you should take a pre-training test with British Council here. If the level of proficiency is at one level below level 6, you will be required to complete our 3-month bridging course. Upon attainment of level 6, we will proceed to enroll you into the core course.

Applicants should have basic digital literacy and be willing to acquire new technical skills.

Must have working knowledge of Microsoft Office e.g. Word, Excel and Powerpoint.

Students enrolled into the course are expected to bring along their personal laptop with the Windows 10 operating system installed.

Course Fees

Full Fees (incl GST):
$10,165 (including bridging course),
$6,420 (excluding bridging course)

Singaporeans & Permanent Residents (incl GST):
$750 (including bridging course),
$500 (excluding bridging course)

Trainees must fulfil minimum attendance requirements and pass assessments to qualify for course fee subsidies. Trainees who are unable to meet these requirements may be asked to return the course fee subsidies that they have received.

SkillsFuture Credit
This course is eligible for SkillsFuture Credit.

All Singaporeans aged 25 years and above can use their $500 SkillsFuture Credit from the government to pay f​or a wide range of courses. The credits can be used on top of existing course fee subsidies/funding. This is only applicable for self-sponsored applicants and must be applied via the SkillsFuture Portal. More details on the SkillsFuture Credit Claims will be advised upon admission into the course. Find out more about SkillsFuture Credit at

Funding period for this course is from 9 Sep 2020 to 31 Mar 2022.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Applicants / Eligibility Fees
Full Fees (with bridging course) (incl GST):$10165.00
Singaporeans & Permanent Residents (with bridging course) (incl GST)$750.00
Full Fees (without bridging course) (incl GST):$6420.00
Singaporeans & Permanent Residents (without bridging course) (incl GST)$500.00