Digital Marketing

Offered by CET

Short Course / 2.5 days

Note: This course has been developed in partnership with NTUC Learning Hub. To receive an alert about the future runs for this course, please click on the INDICATE INTEREST button. Thank you.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Course Fees

Course Information

Market, monitor, track and engage your customers online!

Learning Outcomes

  • Setting up an online presence
  • Measure and increase traffic on your website
  • Monitor and track user behavior
  • Generate leads
  • Set up conversion funnel
  • Experiment with A/B testing
  • Configure and manage an online store
  • Engage potential customers
  • Increase brand equity


Course Date: Please proceed to LHUB for more information and application
Application Period: Please proceed to LHUB for more information and application
Duration: 2 days
Time: 9am to 6pm

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Set up an online presence

Create a landing webpage for your company with presence in major social media

Increase digital presence with Search Engine Optimisation

Learn how to improve your website’s visibility and ranking with a Search Engine
Optimisation (SEO) tool. Understand the techniques used in SEOs.

Increase and measure traffic to your website

Use Google Analytics to measure how well your website accomplishes its objectives.
Learn what can be measured and hence what can be improved.

Monitor and track user behaviour on your website

Learn technologies to track visitor’s mouse movements and mouse clicks on your

Generate leads

Learn how to target the right people and generate leads to create interest in your product or service and win prospects to be converted to customers.

Set up a conversion funnel

Understand what is a marketing conversion funnel and learn how to track and setup
conversion funnel.

Experiment with A/B testing

Try a variety of website and outreach tweaks and track which version performs better

Set up an online store on an eCommerce platform

Setup, configure and manage an online store on an eCommerce platform.

Engage with potential customers with content marketing

Learn how to create content and engage your potential customers.

Increase brand equity through social media

Learn how to use social media (Google, Facebook, Twitter, Instagram, etc.) to analyse and enhance your brand’s equity.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).

Course Fees

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

(Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.)

Applicants / Eligibility Fees
Full Fees$3210.00
Singaporeans aged below 40, Permanent Residents & **LTVP+ qualified for SkillsFuture Funding$963.00
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$363.00
Singaporeans, Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs$363.00
Others (and Repeat Students)$3210.00