Market, monitor, track and engage your customers online!
- Setting up an online presence
- Measure and increase traffic on your website
- Monitor and track user behavior
- Generate leads
- Set up conversion funnel
- Experiment with A/B testing
- Configure and manage an online store
- Engage potential customers
- Increase brand equity
Course Date: TBC
Duration: 2 days
Time: 9am to 6pm
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
This course consists of 10 modules:
Create a landing webpage for your company with presence in major social media
Learn how to improve your website’s visibility and ranking with a Search Engine
Optimisation (SEO) tool. Understand the techniques used in SEOs.
Use Google Analytics to measure how well your website accomplishes its objectives.
Learn what can be measured and hence what can be improved.
Learn technologies to track visitor’s mouse movements and mouse clicks on your
Learn how to target the right people and generate leads to create interest in your product or service and win prospects to be converted to customers.
Understand what is a marketing conversion funnel and learn how to track and setup
Try a variety of website and outreach tweaks and track which version performs better
Setup, configure and manage an online store on an eCommerce platform.
Learn how to create content and engage your potential customers.
Learn how to use social media (Google, Facebook, Twitter, Instagram, etc.) to analyse and enhance your brand’s equity.
Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
The course is eligible for SkillsFuture Credit. For more information on the SkillsFuture Credit click here.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
|Applicants / Eligibility||Fees|
|Singapore Citizens (SC) below the age of 40 years||$963.00|
|Singapore Citizens (SC) aged 40 and above||$963.00|
|Singapore Permanent Residents (PR)||$963.00|
|Enhanced Training Support for SME Scheme (for SC & SPR)||$363.00|