Digitize Your Existing Business using Business Analytics

Short Course / 3 Days

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Certification
Course Fees

Course Information

  • Acquire the fundamental understanding of the Conversion Funnel framework
  • Acquire the fundamental Digital Marketing techniques namely Social Media Marketing and Search Engine Marketing
  • Acquire the fundamental techniques in business analytics

Learning Outcomes

  • Acquire the fundamental understanding of the Conversion Funnel framework
  • Acquire the fundamental Digital Marketing techniques namely Social Media Marketing and Search Engine Marketing
  • Acquire the fundamental techniques in business analytics

Course 
Schedule

Course Date: TBC
Duration: TBC
Time: TBC

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

This course consists of 5 modules:

Introduction to Conversion Funnel Framework (CFF)

Awareness; Consideration; Convert; Retention; Advocate;
The application of Business Analytics (BA) across the CFF

Social Media Marketing (Basic)
  • 4 Zones of Social Media
  • 5th P in the Marketing Mix
  • Digital Marketing vs Social Media Marketing
  • Psychological factors influencing Social Participation
  • Facebook & Instagram – Targeting
  • Facebook & Instagram – Advanced Targeting
Social Media Marketing (Advanced)
  • Facebook & Instagram – Conversion Tracking
  • Facebook & Instagram – Remarketing
  • The application of BA techniques to gather key insights
Search Engine Marketing
  • Google AdWords
  • The application of BA techniques to gather key insights
Landing Page Optimization
  • E-Commerce tools
  • Website Analytics
  • Google Analytics
  • Google Webmaster

Trainer's Profile

Adrian Chye

Adrian Chye graduated with a Degree in Engineering (Computer Engineering) and also holds a Degree of Master of Science in Technopreneurship and Innovation, obtained from the Nanyang Technological University (NTU).

Currently, Adrian is the General Manager of Mediafreaks Group of Companies. The entire Group is an award-winning tech new media entertainment company focusing on digital marketing and animation products and services, with multiple monetizing models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Certification

Assessment Mode: In-class assessments.


Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.


Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
For enhanced training support, enter SME in the promo code during course application.

Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$417.30
Singapore Citizens (SC) aged 40 and above$417.30
Singapore Permanent Residents (PR)$417.30
Enhanced Training Support for SME Scheme (for SC & SPR)$157.30
Full Fee$1391.00