Management and Administration for Digital Sales Support in Wholesale Trade

Offered by CET

Short Course / 6-9 months

Note: Application for this course is not open, please register your interest to receive an email notification for the next run.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Entry Requirements
Course Fees

Course Information

This is a basic/intermediate course for learners who wish to pursue an entry-level career in trading and sales within the Wholesale Trade sector.

Due to Covid-19, organizations are transforming their operations and practices to mitigate the disruptions at lightning speed. What will help you to navigate these disruptions and gain transferrable skills as industries and organizations evolve?

Our Management & Administration Bootcamp will provide useful technical and cross-cutting skills to participants who wish to learn and apply business management & administration concepts at their workplaces.

The bridging course provides foundational skills in literacy, numeracy and digital literacy to navigate the demands of this course and the future workplace.

For more information, kindly refer to the SGUS FAQ at

Learning Outcomes

You will become a future-ready worker who can deal with game-changing technologies, operate in end-to-end digital environments, and contribute to business sustainability and growth.

You will gain exposure to skills such as business management and marketing.


All courses are designed to have a blend of online and in-person learning on campus. The detailed learning plan shall be shared with you by the instructors.

Application Period (without Bridging Course): 11 Nov 2020 to 8 Feb 2021

Application Period (with Bridging Course): 11 Nov to 14 Dec 2020

Course Duration: 3 months (bridging course, if required) + 6 months (core course)

Bridging Course

4 Jan to 7 Jan 2021 – Digital Learning Beginner Workshop (16 hours)

11 Jan to 14 Jan 2021 – SkillsFuture for Digital Workplace (14 hours)

15 Jan to 22 Jan 2021 – Workplace Numeracy (Intermediate) (30 hours)

25 Jan to 15 Feb 2021 – Workplace Literacy Comprehensive (Beginner/Intermediate) (90 hours)

16 Feb to 19 Feb 2021 – Financial Literacy (Optional) (16 hours)

Core Course
Duration: 22 Mar to 24 Sep 2021
Schedule: Weekdays, either 9am to 1pm or 2pm to 6pm

Lesson Plan

Bridging Course

The bridging course is meant for individuals who are unable to meet the Academic entry requirements (not applicable to RPL applicants) of the core course.

Individuals will be required to complete the 3-month bridging course and attain the relevant level of numeracy and literacy before proceeding to read the core course.

The bridging course comprises a package of courses which build foundational skills in Literacy, Numeracy and Digital Literacy:

  1. Workplace Literacy Comprehensive (Beginner / Intermediate) – 90 hours
  2. Workplace Numeracy (Intermediate) – 30 hours
  3. SkillsFuture for Digital Workplace – 14 hours
  4. Digital Learning Beginner Workshop – 16 hours
  5. Financial Literacy (16 hours, Optional)
Decision Support Applications

This module equips students with a working knowledge of spreadsheets within a business environment. The business student will learn to create, capture and manipulate data in spreadsheet formats to help businesses solve business problems and improve business operations and processes.  Students will also learn to use spreadsheets for data analysis and business intelligence.  This continuous assessment module adopts a hands-on approach.

Principles of Economics

This module provides students with an understanding of the basic principles of economics and how they are applied in a typical economy.

In Microeconomics, the individual constituent units of the economy are analysed and students will study the economic behaviours of the consumer, the firm, the market and the industry.

In Macroeconomics, the economy is examined as a whole and students will learn how the overall performance of an economy is assessed by such measures as the Gross Domestic Product, economic growth rate, unemployment rate and inflation rate. Students will also learn how the government’s fiscal and monetary policies can help to improve the economy.

Principles of Business Law

This module provides students with the basic knowledge of the law related to business and how it may be applied to resolve legal issues in a business environment. Topics include the Singapore Legal System, Law of Contract, Law of Tort, Agency Law, Law of Business Organisations, Intellectual Property Law and Business Ethics.

Principles of Marketing

This module provides students with the basic concepts and principles of the marketing of goods and services. The aim of this module is to enable students to better understand and evaluate the marketing system in which products and services are planned, priced, promoted and distributed. It helps students to appreciate the interaction of marketing variables and their impact on marketing decisions. Students will be provided the opportunity to learn and apply marketing concepts in a creative way through project work, presentations and group discussions.

Business Innovation & Strategy

This module provides an overview of the various aspects and business issues inherent in organisations and introduces the range of success factors that are prerequisites for organisational competitiveness. Students will learn how technology and innovation are harnessed alongside operations, marketing and human resource to create a synergized service management system.

Customer Relationship Management

The module introduces students to Customer Relationship Management (CRM) and how it can affect business bottom-line. The topics include the application of CRM in different areas of the organization as well as internet and social media platforms, business intelligence, CRM business plan and implementation.


Certificate will be awarded to participants who achieve at least 75% attendance and pass assessments.

Entry Requirements

  1. The following GCE ‘O’ Level grades and with at least 3 years of relevant work experience:
    • – English Language (Grade 1-6)
    • – Mathematics (Grade 1-6)
    • – One other subject(Grade 1-6)
  2. NITEC with GPA >= 3.5 with at least 2 years of relevant work experience
  3. Higher NITEC with at least 1 year of relevant work experience
  4. NITEC in Technology or Services with GPA >= 3.5 and with at least 2 years of relevant working experience
  5. Higher NITEC in Technology or Services with at least 1 year of relevant working experience
  6. Relevant WSQ Diploma qualifications (depending on sector, Programme & level – bridging course may be required) with at least 3 years of relevant working experience and WPLN (Level >= 6) may be accepted as ‘O’ Level equivalent English Language & Mathematics requirements
  7. Recognition of Prior Learning (RPL) – Applicants who do not meet the above entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Course Fees

Full Fees (incl. GST):
$10,165 (including bridging course)
$6,420 (excluding bridging course)

Singaporeans & Permanent Residents (incl. GST):
$750 (including bridging course)
$500 (excluding bridging course)

Trainees must fulfil minimum attendance requirements and pass assessments to qualify for course fee subsidies. Trainees who are unable to meet these requirements may be asked to return the course fee subsidies that they have received.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Applicants / Eligibility Fees
Singaporeans & Permanent Residents with bridging course (incl GST)$750.00
Singaporeans & Permanent Residents without bridging course (incl GST)$500.00