Producing Videos for Brands

Offered by School of Film & Media Studies

Short Course / 2 Days / TGS-2022014874

Note: Please note that all applications for programmes will be done via STEP. Use your Singpass to activate your STEP account. Click on the apply button to proceed to STEP. To receive an alert about the future runs for this course, please click on the INDICATE INTEREST button. Thank you.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

Pick up hands-on skills on how to create professional yet cost-effective branding videos that connect with your target audiences. A smartphone with a high-end camera is all you need.

Learning Outcomes

  • Understand the landscape of social media and branded content
  • Recognise how you can translate your branding / campaign messages into videos that speak to your audience
  • Learn how to produce professional videos in-house without breaking the bank, while maximising your production quality
  • Pick up tips on pre-production: Ideation, storyboarding and planning of an effective branding video
  • Learn the ropes of production: Hands-on filming, executing filmmaking techniques by using the camera, and lighting & sound
  • Finesse your work with post-production: Learn the basics of Adobe Premiere Pro and transform your footage into the branding video that you have always wanted


Course Date: 3 Jun 2024 – 4 Jun 2024
Application Period: 4 Apr 2024 – 12 May 2024
Duration: 2 days
Time: 9am to 6pm
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

  • Understanding social media video landscape
  • Learn the 3Ps of video production with case study
  • Hands on exercise: Create a 15s branding video for a given campaign – Pre Production
  • Hands on exercise: Create a 15s branding video for a given campaign – Production
  • Adobe Premiere Pro Editing Crash Course
  • Hands on exercise: Create a 15s branding video for a given campaign – Post Production
  • Screening & Review

Trainer's Profile

Michael Kam

Michael Kam, Senior Lecturer / Filmmaker

A seasoned film director, writer and producer, Michael Kam is a Senior Lecturer at Ngee Ann Polytechnic’s School of Film & Media Studies. He had previously chaired the School’s Diploma in Film, Sound and Video programme for full-time students before pivoting his focus towards courses for adult learners under the Continuing Education and Training (CET) banner.

An avid short filmmaker, Michael's works have travelled to numerous international film festivals, such as Berlin, Uppsala, Cork, Palm Springs, Encounters and Curta Cinema, among others. His films have received festival accolades such as the Best Fiction award at Tampere, the ARTE short film award at Hamburg and the Best Director award in Singapore.

Michael has served as mentor and judge in ciNE65, and as a juror at the National Youth Film Awards.

Check out Michael’s filmography at this IMDB page.


Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Entry Requirements

All are welcome. No prior knowledge or experience in video production needed.

Course Fees

Funding period for this course is from 29 Jul 2022 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Absentee Payroll
Please declare your employees’ hourly salary information to claim for absentee payroll funding

Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full Course Fee $610.40
Enhanced Training Support for SMEs for Singapore Citizen$71.12
Enhanced Training Support for SMEs - SPR & LTVP+$71.12
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above$71.12
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40$183.12
SkillsFuture Baseline Funding for SPR/LTVP+$183.12