Producing Videos for Brands (Synchronous e-Learning)

Offered by School of Film & Media Studies

Short Course / 2 days / TGS-2021005289

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Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

Pick up hands-on skills on how to create professional yet cost-effective branding videos that connect with your target audiences. A smartphone with a high-end camera is all you need.

Learning Outcomes

  • Understand the landscape of social media and branded content
  • Recognise how you can translate your branding / campaign messages into videos that speak to your audience
  • Learn how to produce professional videos in-house without breaking the bank, while maximising your production quality
  • Pick up tips on pre-production: Ideation, storyboarding and planning of an effective branding video
  • Learn the ropes of production: Hands-on filming, executing filmmaking techniques by using the camera, and lighting & sound
  • Finesse your work with post-production: Learn the basics of Adobe Premiere Pro and transform your footage into the branding video that you have always wanted


Course Date: TBC
Application Period: TBC
Duration: 2 days
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: Online

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

  • Understanding social media video landscape
  • Learn the 3Ps of video production with case study
  • Hands on exercise: Create a 15s branding video for a given campaign – Pre Production
  • Hands on exercise: Create a 15s branding video for a given campaign – Production
  • Adobe Premiere Pro Editing Crash Course
  • Hands on exercise: Create a 15s branding video for a given campaign – Post Production
  • Screening & Review

Trainer's Profile

Jeremiah Su

Director of Communications, CVP Group

A content creation specialist with over 10 years of industry experience, Jeremiah has been involved in all facets of video production including camera work, editing, producing and directing. He began his media career in 2008 at Mediacorp and spent two years producing trailers and commercials for on-air promotions for Channel 5. He then spent the next four years cutting his teeth as a freelance video editor, producer and assistant director on various projects before venturing out and starting his own content production outfit, Cinema Verite Pictures (now known as CVP Group), in 2014. His company provides services in video production, live streaming and photography. From humble beginnings as a three-person boutique agency in 2014, Jeremiah now runs a regional business with 30 staff across Singapore, Hong Kong, and Tokyo. His client list, past and present, includes notable brands such as Lazada, Sadia, KPMG, AirAsia, Circles Life, Guardian, Nestle and Deliveroo. 

Michael Kam

Michael Kam, Senior Lecturer / Filmmaker

A seasoned film director, writer and producer, Michael Kam is a Senior Lecturer at Ngee Ann Polytechnic’s School of Film & Media Studies. He had previously chaired the School’s Diploma in Film, Sound and Video programme for full-time students before pivoting his focus towards courses for adult learners under the Continuing Education and Training (CET) banner.

An avid short filmmaker, Michael's works have travelled to numerous international film festivals, such as Berlin, Uppsala, Cork, Palm Springs, Encounters and Curta Cinema, among others. His films have received festival accolades such as the Best Fiction award at Tampere, the ARTE short film award at Hamburg and the Best Director award in Singapore.

Michael has served as mentor and judge in ciNE65, and as a juror at the National Youth Film Awards.

Check out Michael’s filmography at this IMDB page.


Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Entry Requirements

All are welcome. No prior knowledge or experience in video production needed.

Course Fees

Funding period for this course is from 28 May 2021 to 30 Sep 2024. 

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) Holders
Please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.


(Course fee is payable upon acceptance. It is inclusive of 8% GST and subject to review.)

Please note that the GST rate will be revised to 8% with effect from 1 Jan 2023, as such any payable course fees will be subjected to the new GST rate adjustments in 2023.

Please refer to our FAQs for more information.

Applicants / Eligibility Fees
Full course fee $604.80
Singaporeans aged below 40 qualified for SkillsFuture Funding$179.76
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$67.76
Singaporeans qualified for Enhanced Training Support for SMEs$67.76
Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding$181.44
Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs$69.44
Others (and Repeat Students)$604.80