Course Information
Pick up hands-on skills on how to create professional yet cost-effective branding videos that connect with your target audiences. A smartphone with a high-end camera is all you need.
Learning Outcomes
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Understand the landscape of social media and branded content
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Recognise how you can translate your branding / campaign messages into videos that speak to your audience
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Learn how to produce professional videos in-house without breaking the bank, while maximising your production quality
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Pick up tips on pre-production: Ideation, storyboarding and planning of an effective branding video
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Learn the ropes of production: Hands-on filming, executing filmmaking techniques by using the camera, and lighting & sound
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Finesse your work with post-production: Learn the basics of Adobe Premiere Pro and transform your footage into the branding video that you have always wanted
Course
Schedule
Course Date: TBC
Application Period: TBC
Duration: 2 days
Time: 9am to 6pm
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
- Understanding social media video landscape
- Learn the 3Ps of video production with case study
- Hands on exercise: Create a 15s branding video for a given campaign – Pre Production
- Hands on exercise: Create a 15s branding video for a given campaign – Production
- Adobe Premiere Pro Editing Crash Course
- Hands on exercise: Create a 15s branding video for a given campaign – Post Production
- Screening & Review
Trainer's Profile
Michael Kam, Senior Lecturer / Filmmaker
A seasoned film director, writer and producer, Michael Kam is a Senior Lecturer at Ngee Ann Polytechnic’s School of Film & Media Studies. He had previously chaired the School’s Diploma in Film, Sound and Video programme for full-time students before pivoting his focus towards courses for adult learners under the Continuing Education and Training (CET) banner.
An avid short filmmaker, Michael's works have travelled to numerous international film festivals, such as Berlin, Uppsala, Cork, Palm Springs, Encounters and Curta Cinema, among others. His films have received festival accolades such as the Best Fiction award at Tampere, the ARTE short film award at Hamburg and the Best Director award in Singapore.
Michael has served as mentor and judge in ciNE65, and as a juror at the National Youth Film Awards.
Check out Michael’s filmography at this IMDB page.
Certification
Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.
Entry Requirements
All are welcome. No prior knowledge or experience in video production needed.
Course Fees
Funding period for this course is from 29 Jul 2022 to 30 Sep 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Enhanced Training Support
For enhanced training support, enter SME in the promo code during course application.
Absentee Payroll
Please declare your employees’ hourly salary information to claim for absentee payroll funding
Long Term Visit Pass Plus (LTVP+) Holders
Please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
(Course fee is payable upon acceptance. It is inclusive of 8% GST and subject to review.)
Please note that the GST rate will be revised to 8% with effect from 1 Jan 2023, as such any payable course fees will be subjected to the new GST rate adjustments in 2023.
*As announced at Budget 2022, in view of the revised GST rate from 7% to 8% taking effect from 1 Jan 2023 onwards, there will be no increase in government fees and charges for Singaporeans from 1 Jan 2023 to 31 Dec 2023.
| Applicants / Eligibility | Fees |
|---|---|
| Full Course Fee | $604.80 |
| Singaporeans aged below 40 qualified for SkillsFuture Funding* | $179.76 |
| Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy* | $67.76 |
| Singaporeans qualified for Enhanced Training Support for SMEs* | $67.76 |
| Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding | $181.44 |
| Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs | $69.44 |
| Others (and Repeat Students) | $604.80 |