Social Media Marketing (SC) (Synchronous e-learning)

Offered by School of Film & Media Studies

Short Course / 2 days / TGS-2020504201

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Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

With the number of social media users reaching billions, it makes sense for any company to leverage on the power of this platform to reach their audience.

Social media marketing can help to grow businesses by building the brand, connecting with the right audience and driving sales through creative and meaningful content.

Learning Outcomes

  • Understand and apply cutting-edge social media knowledge, content insights, tools, tactics and campaign strategy.
  • Acquire the latest knowledge and strategies on popular social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, Clubhouse and messaging tools including WeChat, WhatsApp and Telegram.
  • Identify and select the right social media platforms to reach the right target audience for your brand.
  • Learn and apply the essential knowledge and practical skills to be able to integrate social media into your marketing strategy effectively.
  • Learn to drive online consumers towards conversion.
  • Learn free content creation tools to develop content for social media platforms.
  • Gain essential knowledge in Search Engine Optimisation (SEO) to drive organic traffic to your website.


Course Date: TBC
Application Period: TBC
Duration: 2 days / 16 hours
time: 9am- 6pm
Delivery mode: Synchronous e-Learning
Venue: Online

Course run specially curated for real estate professionals: TBC
Application Period: TBC
For real estate professionals, please apply here.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

  • Social media fundamentals 
  • Social media trends 
  • Social media marketing strategies
  • Social media best practices: tools, platforms and trends – including best practices on using Instagram, Facebook, Clubhouse and LinkedIn.
  • Social media content format and strategy – IGC, UGC, videos, #hashtags, Instagram and Facebook Stories, TikTok trends and challenges, blogging/vlogging, social media interest groups etc.
  • Building communities on social media platforms – increase fans, engagement and reach on Instagram, Facebook, TikTok & LinkedIn.
  • Maximising social media lead generation through audience engagement.
  • Search Engine Optimisation (SEO) techniques–– including creating social signals, backlinks and other on-page SEO and off-page best practices.
  • Social media analytics dashboards.
  • Stretagy to gain YouTube subscribers for free with the 10-step framework.
  • Strategy to gain followers on Instagram with the 10-step framework.
  • Generate leads using Facebook.
  • Content marketing models – content rule of thirds, 10/10, 1/9/90, 80/20, AEIOU

Trainer's Profile

Ahsan Uddin Shan
Ahsan Uddin Shan’s experience spans across the practices of digital marketing, communications, education, brand marketing and content creation. His areas of special interest include Design Thinking, UXd, Digital Media Marketing and anything that is social and Human Experience Design. Shan also authored Web Design Applications, a book about tools and techniques for designing user-centric websites.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass the required assessment.


Entry Requirements

No prior knowledge is required.

Course Fees

Funding period is from 15 Apr 2020 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

For enhanced training support, enter SME in the promo code during course application.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.


(Course fee is payable upon acceptance. It is inclusive of 8% GST and subject to review.)

Please note that the GST rate will be revised to 8% with effect from 1 Jan 2023, as such any payable course fees will be subjected to the new GST rate adjustments in 2023.

Please refer to our FAQs for more information.

Applicants / Eligibility Fees
Full course fee $453.60
Singaporeans aged below 40 qualified for SkillsFuture Funding$134.82
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$50.82
Singaporeans qualified for Enhanced Training Support for SMEs$50.82
Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding$136.08
Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs$52.08
Others (and Repeat Students)$453.60