Tell Your Brand’s Story: Create and Engage your Audience

Offered by School of Film & Media Studies

Short Course / 2 days / TGS-2020503871

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Course Fees

Course Information

In our current social media-driven marketing landscape, the skills of good storytelling and quality content creation are in high demand. Companies such as DBS, Dove and Apple have been using storytelling to bring their corporate story to life and connect to consumers all over the world.

It is no longer just about “what” your product is – it matters more “why” your product exists. Given this shift in corporate mindset, storytelling with branding in mind is an essential need and this course will help to address that need.

Learning Outcomes

With more and more companies using social media and the Internet as a means to connect with their consumers, the need for skills to tell your corporate story and connect with people through quality digital content are a must. In this course, participants will learn the basic skill of good storytelling and how to use it to connect their brand with people.

The course is suitable for:

  • Entrepreneurs
  • Business Owners
  • Independent Sales Professionals
  • Marketing & Sales Executives/Managers
  • Employee who is looking for a side income


Course Date: 29 Nov 2021 – 30 Nov 2021
Application Period: 14 Sep – 29 Oct 2021
Duration: 2 days
Time: 9am to 6pm
Delivery mode: Synchronous e-Learning

Lesson Plan

  • Techniques to clarify your mission-driven story
  • Identify your positioning to reach your specific target market
  • Craft your emotionally-compelling brand message
  • Strategies to amplify your message to the media
  • How to monetise your message and generate more sales and profits

Trainer's Profile

Derrick Chew

Derrick Chew is a StoryBrand consultant, a film and theatre producer and international speaker. He spent the last 15 years in the media and entertainment industry in the capacity of director, producer and branding and marketing manager.
Mentored by veteran theatre producer and acclaimed actress Tan Kheng Hua ("Crazy Rich Asians"), Derrick was the marketing manager for Adrian Pang's theatre company Pangdemonium Productions from 2010-2012 before starting his own theatre company, Sight Lines Productions. His short film, "Conversations", won Best Film at the Singapore International Film Festival and received Honorary Mention in Spain, Germany and France.
Derrick has been featured prominently in various mainstream media outlets in Singapore.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
For enhanced training support, enter SME in the promo code during course application.

Funding period for this course is from 24 Mar 2020 to 30 Sep 2024.Note: Enhanced Training Support Package (ETSP) Arts and Culture, Tourism, Retail and Food Services funding for this course ends on 31 Dec 2021.

SkillsFuture Credits
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website ( to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Applicants / Eligibility Fees
Full course fees after GST$492.20
Singaporeans aged below 40 and Permanent Residents qualified for SkillsFuture Funding$147.66
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$55.66
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs$55.66
Singaporeans and Permanent Residents qualified for Enhanced Training Support Package$49.22