Tell Your Brand’s Story: Create and Engage your Audience

Short Course / 2 days

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Course Fees

Course Information

In our current social media-driven marketing landscape, the skills of good storytelling and quality content creation are in high demand. Companies such as DBS, Dove and Apple have been using storytelling to bring their corporate story to life and connect to consumers all over the world.

It is no longer just about “what” your product is – it matters more “why” your product exists. Given this shift in corporate mindset, storytelling with branding in mind is an essential need and this course will help to address that need.

Learning Outcomes

With more and more companies using social media and the Internet as a means to connect with their consumers, the need for skills to tell your corporate story and connect with people through quality digital content are a must. In this course, participants will learn the basic skill of good storytelling and how to use it to connect their brand with people.

The course is suitable for:

  • Entrepreneurs
  • Business Owners
  • Independent Sales Professionals
  • Marketing & Sales Executives/Managers
  • Employee who is looking for a side income


Course Date: 27 to 28 Sep 2021
Application Period: 30 Jun to 5 Sep 2021
Duration: 2 days
Time: 9am to 6pm

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

This course consists of 1 modules:

  • Techniques to clarify your mission-driven story
  • Identify your positioning to reach your specific target market
  • Craft your emotionally-compelling brand message
  • Strategies to amplify your message to the media
  • How to monetise your message and generate more sales and profits

Trainer's Profile

Derrick Chew

Derrick Chew is a StoryBrand consultant, a film and theatre producer and international speaker. He spent the last 15 years in the media and entertainment industry in the capacity of director, producer and branding and marketing manager.
Mentored by veteran theatre producer and acclaimed actress Tan Kheng Hua ("Crazy Rich Asians"), Derrick was the marketing manager for Adrian Pang's theatre company Pangdemonium Productions from 2010-2012 before starting his own theatre company, Sight Lines Productions. His short film, "Conversations", won Best Film at the Singapore International Film Festival and received Honorary Mention in Spain, Germany and France.
Derrick has been featured prominently in various mainstream media outlets in Singapore.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
The course is eligible for SkillsFuture Credit. For more information on the SkillsFuture Credit click here.
For enhanced training support, enter SME in the promo code during course application.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Applicants / Eligibility Fees
Full Course Fee$492.20
Singaporeans and Permanent Residents$147.66
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy$55.66
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs$55.66