Video Marketing (Synchronous e-learning)

YY is Partner at The Talent Detective, an executive search firm focusing on the advertising and marketing industries. She helps corporate brands and ad agencies headhunt for brand, digital and creative talents. She also invests her time with candidates to chart out their career progression and options, as well as sharpening their CV and interview skills.

Prior to joining The Talent Detective, YY spent 11 years in marketing and advertising, including stints at UNIQLO, DDB Singapore and Ogilvy Taipei.
She spent the past 4 years as Head of Marketing for UNIQLO Singapore where she managed a team to oversee marketing, creative, business strategy, organisation restructure and e-commerce.

She successfully led the opening of UNIQLO’s First Southeast Asia Flagship Store in Singapore and built the digital ecosystem for the brand for offline and online retail integration. She was also profiled and interviewed at UNIQLO’s annual global company convention (Tokyo) in 2017. In the last 4 years, UNIQLO rose to the top 5 brands in Singapore.

She started her career in Advertising by taking part in DDB’s graduate trainee programme, DDB Apprentice, in which she emerged as its winner to be offered a full-time contract with DDB. In her 4 years with DDB, she rose from Account Executive to Associate Business Director, managing clients such as Tiger Beer, Volkswagen, UNIQLO, Cerebos and Health Promotion
Board.

She was named Young Professional of the Year at the Institute of Advertising (IAS) Hall of Fame awards 2011. Outside of the advertising world, YY is a former MediaCorp Radio/TV personality who
hosted live events, TV and Radio shows. She has also held masterclasses for advertising professionals on Presentation 101.

She is also currently the only certified Human Design Professional in Singapore, using the knowledge to help individuals to discover their true potential.

Terry Lee founded creative agency Splash Productions in 2005, which transitioned from traditional media to digital video production in 2013 as media consumption patterns evolved.

A pioneer participant of China's community engagement national certification, Terry is familiar with the social media landscape of Mainland China and is particularly experienced in using the country’s most popular social media platform, WeChat, as a powerful engagement channel for businesses.

In 2011, Terry founded CAEC, a China-bound consultancy built on a decade and a half of his experience in public speaking and business consulting in China. When the Covid-19 global pandemic broke out in early 2020, Terry saw the opportunity to pivot his company to livestreaming to meet growing demand.

Terry pioneered the groundwork for Scarlett Supermarket and enabled it to differentiate meaningfully from the myriad of supermarkets in Singapore. Today, Scarlett is able to generate sustained traffic in-store and via online platform Shopee, where he livestreams to engage with shoppers.

From 2017 to 2019, Terry designed and led WeChat study trips to Shanghai, where more than 600 Singapore SME owners and leaders gained hands-on experience on how to engage with Chinese consumers through the platform.

Terry is effectively bilingual in English and Chinese and credits his linguistic proficiency to the rigorous training he received at Raffles Institution and Raffles Junior College, and later on as an arts and business student at NUS and NTU.