Behavioral Insights: Foundation and Practice (Synchronous e-learning)

Offered by CET

Short Course / 2 days / TGS-2021003105

Course Information
Learning Outcomes
Course Schedule
Trainer Profile
Entry Requirements
Course Fees

Course Information

“Nudging Towards A Brighter Future”

This course provides an introductory overview of behavioral economics (more commonly known as behavioral insights) and its contribution in the understanding and influence of consumer behaviors in the financial services markets. Some common decision-making biases are presented with illustrations from the consumer banking and financial services markets.

This program is practice-based and participants are introduced to a framework for creating nudges and invited to create nudges for themselves and their workplaces.

It is suitable for the general public, professionals, executives, change leaders, product developers, process owners, managers, senior managers, directors, or any individuals who want to develop greater awareness on how to apply behavioral insights to improve policy design, work processes or service delivery in both public service and commercial organizations.

This course is offered by the Ngee Ann CET Academy and the School of Humanities & Social Sciences.

Learning Outcomes

1. Gain an understanding of the following

  • Loss Aversion, Prospect Theory, the Disposition Effect and the Endowment Effect
  • Status Quo Bias and the Default Option
  • Framing Effects and Anchoring Effects
  • Hyperbolic Discounting and Procrastination
  • Mental Accounting
  • Availability Effect and Salience
  • Overconfidence

2. Understand how to create effective personal nudges
3. Create a personal nudge and a workplace nudge


Course Date: TBC
Application Period: TBC
Duration: 1 day
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: TBC

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Trainer's Profile

Dr Adrian Chan

Dr Adrian Chan is an organizational psychologist by training. He holds a PhD in Management, focusing on leadership development. He was formerly the Chief Psychologist in the Singapore Armed Forces Centre for Leadership Development, as well as the Leadership Resource Person in the King’s Office in the Kingdom of Bhutan.

 An experienced executive coach, Adrian has coached more than 500 leaders of all levels of seniority, ranging from Cabinet Ministers to emerging leaders. As a psychometrician, Adrian is highly experienced in designing customized leadership selection and development tools for organizations.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Entry Requirements

  • Participants with little or no background in behavioral insights
  • Individuals who want to develop greater awareness on how to apply behavioral insights to improve policy design, work processes or service delivery in both public service and commercial organizations

Course Fees

Funding period for this course is from 11 Mar 2021 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024, as such any payable course fees will be subjected to the new GST rate adjustments in 2024.


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full course fee $1635.00
Singaporeans aged below 40 qualified for SkillsFuture Funding$490.50
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$190.50
Singaporeans qualified for Enhanced Training Support for SMEs$190.50
Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding $490.50
Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs $190.50
Others (and Repeat Students)$1635.00