Course Information
Market, monitor, track and engage your customers online!
Learning Outcomes
- Setting up an online presence
- Measure and increase traffic on your website
- Monitor and track user behavior
- Generate leads
- Set up conversion funnel
- Experiment with A/B testing
- Configure and manage an online store
- Engage potential customers
- Increase brand equity
Course
Schedule
Course Date: Please proceed to LHUB for more information and application
Application Period: Please proceed to LHUB for more information and application
Duration: 2 days
Time: 9am to 6pm
Delivery Mode: Classroom and Synchronous e-Learning
Venue: TBC
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
Create a landing webpage for your company with presence in major social media outlets.
Learn how to improve your website’s visibility and ranking with a Search Engine Optimisation (SEO) tool. Understand the techniques used in SEOs.
Use Google Analytics to measure how well your website accomplishes its objectives. Learn what can be measured and hence what can be improved.
Learn technologies to track visitor’s mouse movements and mouse clicks on your website.
Learn how to target the right people and generate leads to create interest in your product or service and win prospects to be converted to customers.
Understand what is a marketing conversion funnel and learn how to track and setup conversion funnel.
Try a variety of website and outreach tweaks and track which version performs better.
Setup, configure and manage an online store on an eCommerce platform.
Learn how to create content and engage your potential customers.
Learn how to use social media (Google, Facebook, Twitter, Instagram, etc.) to analyse and enhance your brand’s equity.
Certification
Course Fees
Funding period for this course is from 29 Sep 2020 to 30 Sep 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
Note:
(Course fee is payable upon acceptance. It is inclusive of 8% GST and subject to review.)
Please note that the GST rate will be revised to 8% with effect from 1 Jan 2023, as such any payable course fees will be subjected to the new GST rate adjustments in 2023.
Please refer to our FAQs for more information.
| Applicants / Eligibility | Fees |
|---|---|
| Full Fees | $3240.00 |
| Singaporeans aged below 40 qualified for SkillsFuture Funding | $963.00 |
| Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy | $363.00 |
| Singaporeans qualified for Enhanced Training Support for SMEs | $363.00 |
| Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding | $972.00 |
| Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs | $372.00 |
| Others (and Repeat Students) | $3240.00 |