Grow Your Reach with a Personal Brand Video (for Tourist Guides)

Offered by School of Business & Accountancy

Short Course / 2 days / TGS-2020504469

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Entry Requirements
Course Fees

Course Information

Grow your reach in the digital space with a personal brand video at the end of a practical workshop co-facilitated by @misstamchiak, a popular social media influencer!

Improving the market reach and business savviness for tourist guides. Singapore Tourism Board has made an open call to upskill the tourist guides, especially in the technology area.

Learning Outcomes

  • Personal Branding
  • Tips on taking videos with a phone
  • Effective use of social media platforms such as Instagram, Facebook


Course Date: TBC
Application Period: TBC
Duration: 2 days and 1 online consultation
Time: 9am to 5pm
Delivery Mode: Classroom
Venue: TBC

This course may be conducted online subject to Covid-19 guidelines.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Day 1
  • Understand the “what” and “why” of personal branding
  • Identify a personal brand statement
  • Introduction to popular online platforms and videos
  • Learn important tips on videography with mobile phones
  • Hands-on practice session
Day 2
  • Acquire the techniques of video editing/captioning
  • Refine your personal brand statement
  • Learn to make a storyboard/script for your brand video
  • Create a 1-min personal brand video
Online Consult

1-min personal brand video to be posted on social media platforms for one-on-one online critique and discussion (within 1 week).


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Entry Requirements

All tourist guides. No entry requirements, other than equipped with a mobile phone with image capturing capabilities.

Course Fees

Funding period for this course is from 6 Aug 2020 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024, as such any payable course fees will be subjected to the new GST rate adjustments in 2024.


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full course fee$817.50
Singaporeans aged below 40 qualified for SkillsFuture Funding $245.25
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy $95.25
Singaporeans qualified for Enhanced Training Support for SMEs $95.25
Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding $245.25
Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs $95.25
Others (and Repeat Students)$817.50