WeChat Marketing for Business

Short Course / 1 day

Note: Synchronous E-Learning
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

If you’re looking to break into the Chinese market and engage with customers on social media, WeChat is your best way in. Marketing your business via WeChat allows you to potentially tap into its massive population of users being the largest social network in China with over one billion daily active users.

Learning Outcomes

Get a crash course on how to leverage WeChat as part of your marketing efforts in China. You will get the latest updates on China’s digital landscape, and learn how to formulate marketing strategies unique to the Chinese market.

You will learn how to optimise the use of the WeChat platform, and how to create engaging content and promote them on your WeChat account for your business.


Course Date for Run 1: 25 Jun 2021 (Friday)
Application Period for Run 1: 29 April 2021 to 11 June 2021

Duration: 1 day
Time: 9am to 6pm

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

This course consists of 8 modules:

Introduction to the China digital landscape
  • Internet penetration and infrastructure
  • How China is different from rest of world
  • Chinese online user behaviours
  • Key platforms in China
How to formulate a social media marketing strategy for China
  • Step by step guide on preparation
  • Different business models
  • Do’s and Don’t’s of marketing in China
WeChat features and functions
  • Introduction to WeChat and its features
  • What is WeChat Official Account (OA) and its importance
  • Usage of WeChat OA
  • Overview on WeChat OA management lifecycle
How to register WeChat account and use the dashboard
  • Introduction to Wechat and its features
  • What is WeChat Official Account (OA) and its importance
  • Usage of WeChat OA
  • Overview on WeChat OA management lifecycle
How to promote content on your WeChat account via paid and organic methods
  • WeChat OA registration procedures
  • How to use various functions in WeChat OA dashboard
How to use WeChat for CRM and content marketing
  • How to set up content strategy
  • How to write engaging articles
  • Good content marketing examples
How to promote WeChat account and business
  • Different ways to promote WeChat
  • Paid advertisements
  • Key Opinions Leaders (KOL)
Case studies
  • Example of using KOL
  • SMB WeChat shop
  • MNC utilizing new platform – Tik Tok
  • Integrated marketing campaigns

Trainer's Profile

Daniel Li Cheng

Daniel has 10 years' digital marketing experience. He began his career with Omnicom Media Group managing consumer data analysis for major brands such as M1, HP, AXA and Visa.

Advancing to Digital Planner, he steered the media strategy and direction for HP and Nokia Siemens APAC. He moved on to client role heading up digital marketing for Raffles Education and Villeroy & Boch, mapping regional strategies and applying his skills on various functions: from Search to Social Media, E-commerce and Video.

Originally from China, he speaks fluent Mandarin and are well versed in China digital ecosystem - lead by Baidu, Alibaba and Tencent. He had direct hands-on experience as well as strategic view on how to utilize WeChat for business.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass the required assessment.

No prior knowledge is required.

Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

Applicants should have basic understanding on digital marketing and basic Chinese reading and speaking skills, experience in social media will be preferred.

Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
The course is eligible for SkillsFuture Credit. For more information on the SkillsFuture Credit click here.
For enhanced training support, enter SME in the promo code during course application.

Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$99.51
Singapore Citizens (SC) aged 40 and above$37.51
Singapore Permanent Residents (PR)$99.51
Enhanced Training Support for SME Scheme (for SC & SPR)$37.51
Others (and Repeat Students)$331.70
Full Course Fee$331.70