WeChat Marketing for Business

Short Course / 1 day / Delivery Mode: Synchronous e-Learning / TGS-2020504488

Note: Synchronous E-Learning
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Certification
Entry Requirements
Course Fees

Course Information

If you’re looking to break into the Chinese market and engage with customers on social media, WeChat is your best way in. Marketing your business via WeChat allows you to potentially tap into its massive population of users being the largest social network in China with over one billion daily active users.

Learning Outcomes

Get a crash course on how to leverage WeChat as part of your marketing efforts in China. You will get the latest updates on China’s digital landscape, and learn how to formulate marketing strategies unique to the Chinese market.

You will learn how to optimise the use of the WeChat platform, and how to create engaging content and promote them on your WeChat account for your business.

Course 
Schedule

Course Date for Run 1: TBC
Application Period for Run 1: TBC
Duration: 1 day
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

This course consists of 8 modules:

Introduction to the China digital landscape
  • Internet penetration and infrastructure
  • How China is different from rest of world
  • Chinese online user behaviours
  • Key platforms in China
How to formulate a social media marketing strategy for China
  • Step by step guide on preparation
  • Different business models
  • Do’s and Don’t’s of marketing in China
WeChat features and functions
  • Introduction to WeChat and its features
  • What is WeChat Official Account (OA) and its importance
  • Usage of WeChat OA
  • Overview on WeChat OA management lifecycle
How to register WeChat account and use the dashboard
  • Introduction to Wechat and its features
  • What is WeChat Official Account (OA) and its importance
  • Usage of WeChat OA
  • Overview on WeChat OA management lifecycle
How to promote content on your WeChat account via paid and organic methods
  • WeChat OA registration procedures
  • How to use various functions in WeChat OA dashboard
How to use WeChat for CRM and content marketing
  • How to set up content strategy
  • How to write engaging articles
  • Good content marketing examples
How to promote WeChat account and business
  • Different ways to promote WeChat
  • Paid advertisements
  • Key Opinions Leaders (KOL)
Case studies
  • Example of using KOL
  • SMB WeChat shop
  • MNC utilizing new platform – Tik Tok
  • Integrated marketing campaigns

Trainer's Profile

Daniel Li Cheng

Daniel has 10 years' digital marketing experience. He began his career with Omnicom Media Group managing consumer data analysis for major brands such as M1, HP, AXA and Visa.

Advancing to Digital Planner, he steered the media strategy and direction for HP and Nokia Siemens APAC. He moved on to client role heading up digital marketing for Raffles Education and Villeroy & Boch, mapping regional strategies and applying his skills on various functions: from Search to Social Media, E-commerce and Video.

Originally from China, he speaks fluent Mandarin and are well versed in China digital ecosystem - lead by Baidu, Alibaba and Tencent. He had direct hands-on experience as well as strategic view on how to utilize WeChat for business.

Certification

A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass the required assessment.


No prior knowledge is required.


Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

Applicants should have basic understanding on digital marketing and basic Chinese reading and speaking skills, experience in social media will be preferred.

Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

Funding period for this course is from 1 Jul 2020 to 30 Sep 2024. Note: Enhanced Training Support Package (ETSP) Arts and Culture, Tourism, Retail and Food Services funding for this course is from 1 Jul 2020 to 31 Dec 2021.

SkillsFuture Credit

All Singaporeans aged 25 years and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of courses. The credits can be used on top of existing course fee subsidies/funding. This is only applicable for self-sponsored applicants and must be applied via the SkillsFuture Portal. More details on the SkillsFuture Credit Claims will be advised upon admission into the course. Find out more about SkillsFuture Credit at www.skillsfuture.sg/credit.

For enhanced training support, enter SME in the promo code during course application.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full course fee$331.70
Singaporeans aged below 40 and Permanent Residents qualified for SkillsFuture Funding$99.51
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$37.51
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs$33.17
Singaporeans and Permanent Residents qualified for Enhanced Training Support Package$33.17