Get the Xtra Edge - SkillUp 2025! Use your SkillsFuture Credit $500 before it expires on 31 Dec 2025 to invest in your learning and skill development! [Note: Our website is best viewed on MS Edge.]

[NP-TAS-F] Brand Storytelling: From Idea to Impact

Offered by School of Film & Media Studies

Certifiable Courses

About Course
Course Schedule
Course Structure
Financial Matters
Apply Register Interest
Area of interest
Digital Media, Video Editing & Production, Marketing, Interactive & Digital Media, Business

About Course

Course Objectives

By the end of this workshop, participants will:
•   Understand the role of storytelling in effective communication
•   Learn how to craft narratives that engage and inspire
•   Identify the essential elements that make a story memorable
•   Tap into personal experiences to create authentic and impactful stories
•   Align storytelling techniques with audience needs and expectations
•   Explore how technology can enhance storytelling across various formats
•   Apply storytelling strategies in professional and creative contexts

Course Description

Storytelling is a powerful tool that shapes how we connect, influence, and inspire. In today’s fast-paced world, the ability to craft engaging narratives can set you apart—whether in business, creative work, or everyday communication. This one-day, hands-on workshop will teach you how to transform ideas, experiences, and messages into compelling stories that capture attention and build meaningful connections.
Through practical exercises and real-world examples, you’ll explore the key elements of effective storytelling, learn how to tailor stories to different audiences, and discover ways to enhance your storytelling with technology. Whether you’re presenting, writing, or creating content, this workshop will equip you with techniques to make your stories resonate.

The course covers:
•   The power of storytelling in communication and influence
•   Key elements of effective storytelling
•   Crafting narratives that engage and inspire
•   Techniques for making stories memorable
•   Using personal experiences to create authentic stories
•   Tailoring stories to different audiences and contexts
•   Integrating technology to enhance storytelling across various formats
•   Applying storytelling strategies in professional and creative settings

Target Audience

This workshop is designed for:
•   Professionals seeking to enhance their communication and presentation skills
•   Content creators, marketers, and writers looking to craft more compelling narratives
•   Educators and trainers aiming to engage audiences through storytelling
•   Anyone interested in using storytelling to connect, persuade, or inspire

Course 
Schedule

  1. Registration Period 17 May 2025 - 25 Jun 2025
  2. Course Date 16 Jul 2025
  3. Venue NGEE ANN POLYTECHNIC
  4. Mode of Training Classroom
  5. Schedule Info Time: 9am to 6pm
    Duration: 1 day
    Delivery Mode: Classroom
    Venue: Ngee Polytechnic

 

Duration: 8 hours (1 day)
Time: 9am to 6pm
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic

Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.

For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.

 

Course Structure

TPG course reference No.

TGS-2024042241

Brand Storytelling: From Idea to Impact
Brand Storytelling: From Idea to Impact (NP-TAS-F)

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description Brand Storytelling: From Idea to Impact Total course fee
Full Course fee $272.50 $272.50
Enhanced Training Support for SMEs for Singapore Citizen $31.75 $31.75
Enhanced Training Support for SMEs - SPR & LTVP+ $31.75 $31.75
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above $31.75 $31.75
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 $81.75 $81.75
SkillsFuture Baseline Funding for SPR/LTVP+ $81.75 $81.75

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The payment needs to be made upon the application is submitted.

Allowed payment by

The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.