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[NP-AIPWAB-F] AI-Powered WhatsApp for Business

Offered by School of Business & Accountancy

Certifiable Courses

Course Schedule
About Course
Course Structure
Financial Matters
Register Interest
Area of interest
Ecommerce, Marketing, Others, Sales & Marketing, Business

Course Schedule

Duration: 20 hours
Delivery Mode: Classroom

Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.

For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.

 

About Course

Course Objectives

•Understanding WhatsApp's Latest Features: Gain an in-depth understanding of the newest functionalities of WhatsApp and how they can be leveraged for business communication and marketing.
•Mastering Automation & Artificial intelligence (AI) Integration: Learn to integrate Chat Generative Pre-training Transformer (ChatGPT) and other conversational AI tools for automating customer interactions on WhatsApp.
•Exploring Conversational Commerce: Discover how to use WhatsApp as a platform for conversational commerce, enhancing customer engagement and sales.
•Developing Effective Marketing Strategies: Understand how to create compelling WhatsApp marketing strategies using real-world case studies.
•Hands-On Implementation: Apply the knowledge gained to set up WhatsApp automation, create campaigns, and develop engaging content and images.

Course Description

This 3-day intensive training program is designed to equip Small and Medium Enterprises (SME) business owners with the latest tools and strategies for effective WhatsApp Marketing. The course covers a wide range of topics from understanding the new features of WhatsApp, integrating Chat Generative Pre-training Transformer (ChatGPT) and Artificial intelligence (AI) for conversation automation, to the essentials of conversational commerce and digital payment integration. The program also delves into marketing strategies, case studies, compliance with Personal Data Protection Act (PDPA) & Do Not Call (DNC), and practical implementation sessions for creating successful WhatsApp campaigns.

Course Structure

TPG course reference No.

TGS-2024046289

AI-Powered WhatsApp for Business
AI-Powered WhatsApp for Business (NP-AIPWAB-F)
•Understanding WhatsApp's Latest Features: Gain an in-depth understanding of the newest functionalities of WhatsApp and how they can be leveraged for business communication and marketing.
•Mastering Automation & AI Integration: Learn to integrate ChatGPT and other conversational AI tools for automating customer interactions on WhatsApp.
•Exploring Conversational Commerce: Discover how to use WhatsApp as a platform for conversational commerce, enhancing customer engagement and sales.
•Developing Effective Marketing Strategies: Understand how to create compelling WhatsApp marketing strategies using real-world case studies.
•Hands-On Implementation: Apply the knowledge gained to set up WhatsApp automation, create campaigns, and develop engaging content and images.
A Certificate of Completion will be awarded to learner who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description AI-Powered WhatsApp for Business Total course fee
Full Course fee $1,308.00 $1,308.00
Enhanced Training Support for SMEs for Singapore Citizen $152.40 $152.40
Enhanced Training Support for SMEs - SPR & LTVP+ $152.40 $152.40
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above $152.40 $152.40
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 $392.40 $392.40
SkillsFuture Baseline Funding for SPR/LTVP+ $392.40 $392.40

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The payment needs to be made upon the application is submitted.

Allowed payment by

The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.

Remarks

SkillsFuture Credit (SFC) can only be used to cover:
(i) Course fees payable;
(ii) Assessment fees which are part of the course;
(iii) Certification fees which are part of the course; and
(iv) GST imposed on components supported for SFC use.

Penalty charges apply if you:
(i) are absent/no-show;
(ii) withdraw from a course within 14 days of the course start date;
(iii) fail to meet terms and conditions for funding eligibility.

SFC cannot be used to offset penalty charges imposed by Ngee Ann Polytechnic.