[NP-UDM-F] Understanding Data: Marketing

Offered by School of Business & Accountancy

Certifiable Courses

About Course
Course Schedule
Course Structure
Financial Matters

About Course

Course Objectives

This course offers a comprehensive exploration of marketing data analytics, empowering participants with a profound understanding of essential principles and tools to make data-driven marketing decisions.

By the end of this course, participants will have gained the skills and knowledge necessary to leverage data effectively, optimize marketing strategies, enhance decision-making processes, and contribute to overall organisational success.

Course Description

Participants will gain insights into the overall marketing landscape, covering essential concepts to drive top-line revenue.

Course 
Schedule

Duration: 8 hours
Delivery Mode: Classroom

Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.

For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.

 

Course Structure

TPG course reference No.

TGS-2024041840

Understanding Data: Marketing
Understanding Data: Marketing (NP-UDM-F)
This course offers a comprehensive exploration of marketing data analytics, empowering participants with a profound understanding of essential principles and tools to make data-driven marketing decisions.

By the end of this course, participants will have gained the skills and knowledge necessary to leverage data effectively, optimize marketing strategies, enhance decision-making processes, and contribute to overall organisational success.

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description Understanding Data: Marketing Total course fee
Full Course fee $517.75 $517.75
Enhanced Training Support for SMEs for Singapore Citizen $60.33 $60.33
Enhanced Training Support for SMEs - SPR & LTVP+ $60.33 $60.33
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above $60.33 $60.33
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 $155.33 $155.33
SkillsFuture Baseline Funding for SPR/LTVP+ $155.33 $155.33

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The payment needs to be made upon the application is submitted.

Allowed payment by

The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.