Course Schedule
Duration: 8 hours (1 day)
Time: 9am to 6pm
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic
Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.
For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.
About Course
Course Objectives
In this course, you will learn how to connect with your audience using video. You will also explore the fundamentals of marketing and the role video content plays in the marketing mix, how to go about creating video content and publishing them.Course Description
Topics covered are:1) Basic Marketing Principles
2) Understanding your customers?
3) Omnichannel Marketing
4) Types of video content
5) Understanding different video platforms and their audience
6) Put the plan together
7) Producing your content
8) Publish your content
9) Analyse and Optimise
Terms & conditions
Terms & conditions details
Disclaimer
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Limitation of Liability
Ngee Ann Polytechnic assumes no liability or responsibility for any errors or omissions in the content of its website. You are using the website at your own risk. Under no circumstances shall Ngee Ann Polytechnic or any other party involved in creating, producing or delivering the contents of this website be liable to you or any other person for any direct, indirect, special, incidental or consequential damages arising from your access to, or use of, this website.
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These Terms of Use shall be governed and construed in accordance with laws of the Republic of Singapore.
The use of datasets that Ngee Ann Polytechnic publishes to the public free-of-charge (Open Data) will be governed by the Singapore Open Data Licence.
The Singapore Government may, from time to time, issue new versions of the Singapore Open Data Licence. Your continued Use of the datasets constitutes your acceptance of the new version of this Licence.
Course Structure
TPG course reference No.
TGS-2023025541
Marketing professionals would agree that video has now become front and centre in any promotional effort because of its versatility and potential to deliver engaging and entertaining content across multiple platforms, as well as impressive returns on investment.
A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Video Marketing | Total course fee |
|---|---|---|
| Full Course fee | $337.90 | $337.90 |
| Enhanced Training Support for SMEs for Singapore Citizen | $39.37 | $39.37 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $39.37 | $39.37 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $39.37 | $39.37 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $101.37 | $101.37 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $101.37 | $101.37 |
GST rate
Payment option
Allowed payment by
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.
Remarks
(i) Course fees payable;
(ii) Assessment fees which are part of the course;
(iii) Certification fees which are part of the course; and
(iv) GST imposed on components supported for SFC use.
Penalty charges apply if you:
(i) are absent/no-show;
(ii) withdraw from a course within 14 days of the course start date;
(iii) fail to meet terms and conditions for funding eligibility.
SFC cannot be used to offset penalty charges imposed by Ngee Ann Polytechnic.