[NP-ELDBS1] Work-Study Post-Diploma Specialist Diploma in Digital Branding & Social Media Strategies

Offered by School of Film & Media Studies

Work-Study Programmes

About Course
Course Schedule
Course Structure
Entry Requirements
Financial Matters

About Course

Course Objectives

This 1-year Work-Study Post-Diploma (WSPostDip) was designed based on the transformation of marketing brought about by digital disruption across all industries and sectors. It aims to give fresh graduates of eligible full-time polytechnic diplomas a career headstart in digital marketing. This course will equip participants for a variety of media job roles in areas such as digital branding, social media marketing, search engine marketing, content creation and design, content marketing, email marketing, display advertising, brand storytelling, issues and crisis management, and data analytics and reporting.

Participants will learn to plan a digital campaign by considering the business and its brand as a whole, its place in the broader economy and society, and the sentiments and needs of its stakeholders. A thorough understanding of the brand challenges and stakeholders shall lead to effective messaging, compelling content, timely execution, and sound evaluation strategies.

Participants will also be able to apply and hone their newly-acquired media and marketing skills as they get placed in a participating company and receive on-the-job training that will be developed and delivered by their sponsoring employer.

Course Description

The Post-Diploma Certificate in Social Media Marketing & Brand Management - part of the Work-Study Post-Diploma Specialist Diploma in Digital Branding & Social Media Strategies (ELDBS1) - aims to equip participants with brand-building knowledge and provide them with the necessary fundamentals to become effective marketers. It consists of the following modules:

1) Creative Content Development (45 hrs)
2) Issues & Crisis Management (45 hrs)
3) Social Media Strategies (60 hrs)

The Post-Diploma Certificate in Digital Marketing Practicum - part of the Work-Study Post-Diploma Specialist Diploma in Digital Branding & Social Media Strategies (ELDBS1) - aims to equip participants with the knowledge to plan, execute, and evaluate digital marketing campaigns and projects effectively. It consists of the following modules:

1) Digital Strategies & Media Planning (45 hrs)
2) Media Content Development (45 hrs)
3) Technical Skills in Media, Marketing & Analytics (60 hrs)

Trainer's Profile

Melvin Tan

Melvin Tan is a seasoned educator with over 23 years of experience at Ngee Ann Polytechnic's School of InfoComm Technology. He currently leads the Diploma in Immersive Media, where he imparts cutting-edge knowledge in web technologies, gamification, and digital media. Melvin holds a Master of Technology (Software Engineering) from the Institute of Systems Science at the National University of Singapore, as well as an Honours Bachelor’s Degree in Electronic & Electrical Engineering from the University of Glasgow, UK.

Melvin’s professional journey spans roles at prominent companies such as Creative Technology, Development Bank of Singapore, and Dresdner Management Consulting (the consulting arm of Dresdner Bank AG). His areas of expertise include software development, web technologies, and interactive media, providing him with a well-rounded foundation in both academic and industry settings.

In addition to his teaching duties, Melvin represents Ngee Ann Polytechnic and Singapore as an expert in Web Technologies for the WorldSkills Competition, where he trains and mentors students to compete at the international level. He is passionate about nurturing the next generation of tech talents.

Melvin is also actively involved in the Singapore Computer Society, serving as the Honorary Treasurer of the Digital Media Chapter. In this role, he is committed to advancing the digital media sector and contributing to the growth of Singapore's tech landscape.

At Ngee Ann Polytechnic, Melvin teaches a diverse range of modules, including Gamification Concepts, Web Design & Development, Digital Photography, and Games Design & Development. Outside of academia, he engages in consultancy work, collaborating with industry leaders such as Canon to develop innovative web applications.

Najib Ahmad

Najib Ahmad has 16 years of experience in communications, including the last 8+ years at Ngee Ann Polytechnic (NP) handling digital marketing, business development, and training/education. He oversees marketing programmes to drive enrolment and build NP's brand as a training centre for continuous learning. Prior to NP, he spent 6 years in PR, managing communications campaigns and day-to-day programmes for corporations such as Qatar Airways, Honeywell Aerospace, Microsoft, EMC, eBay, FedEx, and Fonterra.

Najib’s area of expertise is in the field of Digital Marketing & Communications.

As a lecturer in Public Relations and Digital Marketing, Najib won the School Teaching Award and was instrumental in implementing industry-in-curriculum, partnering with government agencies, NGOs and MNCs to expose students to real-world projects.

Najib currently teaches full-time students in the area of digital marketing and is the Course Lead for the “Specialist Diploma in Digital Branding & Social Media Strategies” programme.

Course 
Schedule

August 2025 Intake:

Course Date: 04/08/2025 - 31/08/2026

Delivery ModeDay of ClassClass Start Time & End Time
(1) Face-to-face Learning
(2) Synchronous e-Learning
(3) Asynchronous e–Learning
(1) Saturday,
(2) Tuesday, Wednesday
(3) Friday
(1) 09:00 to 18:00 (alt. wks)
(2) 18:30 to 21:30



Registration Period: 05/05/2025 - 29/06/2025
Application Form: Application for Work-Study Programmes (WSP) - August 2025

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice and schedule is subject to change.

Course Structure

TPG course reference No.

TGS-2022016267

Specialist Diploma in Digital Branding & Social Media Strategies

Post-Diploma Certificate in Digital Marketing Practicum
Digital Strategies & Media Planning (NP-0321DSMP)
This workplace-based module aims to equip students with the knowledge and skills to create successful marketing campaigns that integrate both online and offline audience touchpoints. Students will learn how to leverage digital platforms for both organic and paid content, apply traffic driving and acquisition strategies, and optimise resources achieve maximum business impact.
Media Content Development (NP-0322MCD)
This workplace-based module aims to equip students with the knowledge and skills to create compelling and impactful media content across various media platforms that drives successful marketing campaigns. From social media to video marketing and beyond, this course covers essential concepts, tools, and techniques - including generative AI - to leverage content as a powerful marketing tool.
Technical Skills in Media, Marketing & Analytics (NP-0323TSMMA)
This workplace-based module aims to help students hone their technical skills and competencies, which may include photography, video production, post-production, visual effects, livestreaming, data analytics, data visualisation, e-commerce, website and app marketing, martech applications, and more.
Post-Diploma Certificate in Social Media Marketing & Brand Management
Creative Content Development (NP-0311CCD)
This module focuses on how digital story telling can help brands showcase their philosophy, vision, products and services to drive profitable customer action. Participants will learn design and video tools to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user-generated content. Participants will also learn different content marketing metrics, including consumption metrics, retention metrics and engagement metrics to measure the effectiveness of content.
Issues & Crisis Management (NP-011936)
This module explores what constitutes an issue or crisis for organizations and their brand. It will look at how organizations and brands can be better prepared for situations or developments that may pose a threat to their reputations. Participants will learn how to manage and mitigate different levels of risks facing an organization, by harnessing the power of social media.
Social Media Strategies (NP-0313SMS)
This module introduces a strategic planning framework to help companies increase brand recognition, brand loyalty and boost conversion rates. Participants will learn to develop a social media plan as part of an organisation’s corporate and/or marketing strategy; this will encompass conducting social media audits; defining and/or developing objectives, KPIs, target audiences, brand personalities, channel and engagement strategies, tactics, implementation plans, budget and success metrics.

Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools that are widely used by marketers and brands.

This module also aims to make marketers more productive and better at making optimal decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities.

Entry Requirements

Condition 1

Citizenship type

Singapore citizen, Singapore PR And Highest qualification:Polytechnic graduates (within 3 years of graduation) with the following relevant diploma qualifications are eligible to apply:

Ngee Ann Polytechnic
  • Diploma in Business Information Technology
  • Diploma in Business Studies
  • Diploma in International Business
  • Diploma in Tourism & Resort Management
  • Diploma in Design (Product Innovation Specialisation)
  • Diploma in Hotel & Leisure Facilities Management
  • Diploma in Product Design & Innovation
  • Diploma in Real Estate Business
  • Diploma in Advertising & Public Relations
  • Diploma in Digital Visual Effects
  • Diploma in Film, Sound & Video
  • Diploma in Mass Communication
  • Diploma in Media Post-Production
  • Diploma in Arts Business Management
  • Diploma in Business and Social Enterprise
  • Diploma in Chinese Media & Communication
  • Diploma in Chinese Studies (Business Specialisation)
  • Diploma in Animation
  • Diploma in Animation & 3D Art
  • Diploma in Immersive Media
  • Diploma in Immersive Media & Game Design
  • Diploma in Multimedia & Animation
  • Diploma in Aerospace Electronics with Minor in Business Management
  • Diploma in Audio-Visual Technology
  • Diploma in Electrical Engineering with Minor in Business Management
  • Diploma in Electronic & Computer Engineering w/ Minor in Business Management
  • Diploma in Biomedical Engineering with Minor in Business Management
  • Diploma in International Trade & Business

Nanyang Polytechnic
  • Diploma in Animation, Games & Visual Effects
  • Diploma in Animation & Visual Effects
  • Diploma in Business Intelligence & Analytics
  • Diploma in Business Management
  • Diploma in Digital Game Art & Design
  • Diploma in Digital Visual Effects
  • Diploma in Engineering with Business
  • Diploma in Hospitality & Tourism Management
  • Diploma in Interaction Design
  • Diploma in Marketing
  • Diploma in Mass Media Management
  • Diploma in Motion Graphics & Broadcast Design
  • Diploma in Motion Graphics Design
  • Diploma in Sports & Wellness Management
  • Diploma in Visual Communication
  • Diploma in Media & Communication Management
  • Diploma in Communication & Motion Design

Republic Polytechnic
  • Diploma in Arts & Theatre Management
  • Diploma in Business Applications
  • Diploma in Business Information Systems
  • Diploma in Consumer Behaviour & Research
  • Diploma in Digital Design & Development
  • Diploma in Hotel & Hospitality Management
  • Diploma in Human Resource Management with Psychology
  • Diploma in Integrated Events Management
  • Diploma in Interactive & Digital Media
  • Diploma in Mass Communication
  • Diploma in Media Production & Design
  • Diploma in New Media
  • Diploma in Social Enterprise Management
  • Diploma in Sonic Arts
  • Diploma in Technology & Arts Management
  • Diploma in Wellness, Lifestyle and Spa Management
  • Diploma in Arts & Entertainment Production Management
  • Diploma in Design
  • Diploma in Digital Content Creation
  • Diploma in Business
  • Diploma in Consumer Insights & Psychology
  • Diploma in Hospitality & Tourism Management 
  • Diploma in Hotel & Leisure Management 
  • Diploma in Events & Project Management 

Singapore Polytechnic
  • Diploma in Business Administration
  • Diploma in Business Innovation and Design
  • Diploma in Creative Writing for TV & New Media
  • Diploma in Experience and Communication Design
  • Diploma in Facilities Management
  • Diploma in Hotel & Leisure Facilities Management
  • Diploma in Integrated Events & Project Management
  • Diploma in International Business
  • Diploma in Media and Communication
  • Diploma in Tourism & Resort Management
  • Diploma in Visual Communication and Media Designs
  • Diploma in Human Resource Management with Psychology
  • Diploma in Media, Arts & Design (All tracks)

Temasek Polytechnic

  • Diploma in Business Information Technology
  • Diploma in Business/Logistics & Operation Management/Marketing
  • Diploma in Communication and Media Management
  • Diploma in Communication Design
  • Diploma in Digital Film and Television
  • Diploma in Hospitality & Tourism Management
  • Diploma in Leisure & Events Management
  • Diploma in Marketing
  • Diploma in Retail Management
  • Diploma in International Trade & Logistics
or

Condition 2

Citizenship type

Singapore citizen, Singapore PR And National Service:Completed National Service (NS) operationally ready date; Within at most 3 years And Highest qualification:Polytechnic graduates (within 3 years of graduation) with the following relevant diploma qualifications are eligible to apply:

Ngee Ann Polytechnic
  • Diploma in Business Information Technology
  • Diploma in Business Studies
  • Diploma in International Business
  • Diploma in Tourism & Resort Management
  • Diploma in Design (Product Innovation Specialisation)
  • Diploma in Hotel & Leisure Facilities Management
  • Diploma in Product Design & Innovation
  • Diploma in Real Estate Business
  • Diploma in Advertising & Public Relations
  • Diploma in Digital Visual Effects
  • Diploma in Film, Sound & Video
  • Diploma in Mass Communication
  • Diploma in Media Post-Production
  • Diploma in Arts Business Management
  • Diploma in Business and Social Enterprise
  • Diploma in Chinese Media & Communication
  • Diploma in Chinese Studies (Business Specialisation)
  • Diploma in Animation
  • Diploma in Animation & 3D Art
  • Diploma in Immersive Media
  • Diploma in Immersive Media & Game Design
  • Diploma in Multimedia & Animation
  • Diploma in Aerospace Electronics with Minor in Business Management
  • Diploma in Audio-Visual Technology
  • Diploma in Electrical Engineering with Minor in Business Management
  • Diploma in Electronic & Computer Engineering w/ Minor in Business Management
  • Diploma in Biomedical Engineering with Minor in Business Management
  • Diploma in International Trade & Business

Nanyang Polytechnic
  • Diploma in Animation, Games & Visual Effects
  • Diploma in Animation & Visual Effects
  • Diploma in Business Intelligence & Analytics
  • Diploma in Business Management
  • Diploma in Digital Game Art & Design
  • Diploma in Digital Visual Effects
  • Diploma in Engineering with Business
  • Diploma in Hospitality & Tourism Management
  • Diploma in Interaction Design
  • Diploma in Marketing
  • Diploma in Mass Media Management
  • Diploma in Motion Graphics & Broadcast Design
  • Diploma in Motion Graphics Design
  • Diploma in Sports & Wellness Management
  • Diploma in Visual Communication
  • Diploma in Media & Communication Management
  • Diploma in Communication & Motion Design

Republic Polytechnic
  • Diploma in Arts & Theatre Management
  • Diploma in Business Applications
  • Diploma in Business Information Systems
  • Diploma in Consumer Behaviour & Research
  • Diploma in Digital Design & Development
  • Diploma in Hotel & Hospitality Management
  • Diploma in Human Resource Management with Psychology
  • Diploma in Integrated Events Management
  • Diploma in Interactive & Digital Media
  • Diploma in Mass Communication
  • Diploma in Media Production & Design
  • Diploma in New Media
  • Diploma in Social Enterprise Management
  • Diploma in Sonic Arts
  • Diploma in Technology & Arts Management
  • Diploma in Wellness, Lifestyle and Spa Management
  • Diploma in Arts & Entertainment Production Management
  • Diploma in Design
  • Diploma in Digital Content Creation
  • Diploma in Business
  • Diploma in Consumer Insights & Psychology
  • Diploma in Hospitality & Tourism Management 
  • Diploma in Hotel & Leisure Management 
  • Diploma in Events & Project Management 

Singapore Polytechnic
  • Diploma in Business Administration
  • Diploma in Business Innovation and Design
  • Diploma in Creative Writing for TV & New Media
  • Diploma in Experience and Communication Design
  • Diploma in Facilities Management
  • Diploma in Hotel & Leisure Facilities Management
  • Diploma in Integrated Events & Project Management
  • Diploma in International Business
  • Diploma in Media and Communication
  • Diploma in Tourism & Resort Management
  • Diploma in Visual Communication and Media Designs
  • Diploma in Human Resource Management with Psychology
  • Diploma in Media, Arts & Design (All tracks)

Temasek Polytechnic

  • Diploma in Business Information Technology
  • Diploma in Business/Logistics & Operation Management/Marketing
  • Diploma in Communication and Media Management
  • Diploma in Communication Design
  • Diploma in Digital Film and Television
  • Diploma in Hospitality & Tourism Management
  • Diploma in Leisure & Events Management
  • Diploma in Marketing
  • Diploma in Retail Management
  • Diploma in International Trade & Logistics

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description Post-Diploma Certificate in Social Media Marketing & Brand Management Post-Diploma Certificate in Digital Marketing Practicum Total course fee
Full Course fee $6,719.85 $6,719.85 $13,439.70
PR Sponsored by SME (WSP) $699.73 $699.73 $1,399.46
Singapore Citizen Sponsored by SME (WSP) $699.73 $699.73 $1,399.46
Singapore Citizen Aged Below 40 (WSP) $1,007.98 $1,007.98 $2,015.96
Singapore PR (WSP) $2,687.94 $2,687.94 $5,375.88

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The first payment needs to be made after accepting the offer.

Allowed payment by

The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).

Nett Supplementary Fees Payable

  • GPA Insurance Fee S$2.11,subject to GST,fees payable S$2.30 Allow payment by Post-Secondary Education Account (Adhoc withdrawal form); Allow payment by Post-Secondary Education Account (Standing order form)
  • Other Fees S$7.43,subject to GST,fees payable S$8.10 Allow payment by Post-Secondary Education Account (Adhoc withdrawal form); Allow payment by Post-Secondary Education Account (Standing order form)

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.