About Course
Course Structure
Entry Requirements
Financial Matters
About Course
Course Objectives
This module explores how organisations and brands can be better prepared for situations arising from social media that may pose a threat to their global reputations. Based on latest crisis case studies, participants are expected to investigate and craft solutions to manage and mitigate different levels of risks facing an organisation. As crisis management can no longer be limited to those assigned to the task, the team must learn to survive turbulent times by leveraging on a strategic framework that helps brands prevent, mitigate and resolve social media crises.Course Description
Issues & Crisis Management - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) is a 45hrs module.Trainer's Profile
Najib Ahmad
Najib Ahmad has 16 years of experience in communications, including the last 8+ years at Ngee Ann Polytechnic (NP) handling digital marketing, business development, and training/education. He oversees marketing programmes to drive enrolment and build NP's brand as a training centre for continuous learning. Prior to NP, he spent 6 years in PR, managing communications campaigns and day-to-day programmes for corporations such as Qatar Airways, Honeywell Aerospace, Microsoft, EMC, eBay, FedEx, and Fonterra.Najib’s area of expertise is in the field of Digital Marketing & Communications.
As a lecturer in Public Relations and Digital Marketing, Najib won the School Teaching Award and was instrumental in implementing industry-in-curriculum, partnering with government agencies, NGOs and MNCs to expose students to real-world projects.
Najib currently teaches full-time students in the area of digital marketing and is the Course Lead for the “Specialist Diploma in Digital Branding & Social Media Strategies” programme.
Course Structure
TPG course reference No.
TGS-2024042076
Issues & Crisis Management - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1)
Entry Requirements
Condition 1
Highest qualification
Polytechnic Diplomaor
Highest qualification
Bachelor's Or Equivalent and
Condition 2
Working experience
Full-time; Duration: 1 yearFinancial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Issues & Crisis Management - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) | Total course fee |
|---|---|---|
| Full Course fee | $1,196.82 | $1,196.82 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The first payment needs to be made after accepting the offer.
Allowed payment by
Post-Secondary Education Account (Adhoc withdrawal form);SkillsFuture Credits (SFC);Credit card (e-payment);Debit card (e-payment);PayNow (e-payment)
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.