Diploma (Conversion) in Digital Media Design (DCDMD)

Offered by School of Film & Media Studies

Post-Diploma / 1 year / TGS-2021003474

Note: Please note that all applications for programmes will be done via STEP. Click the 'APPLY' button on this page to proceed to STEP. You are required to use your Singpass to activate your STEP account. To receive an alert about the future runs for this course, please click the 'INDICATE INTEREST' button. Thank you. STEP, the Skills Training and Enhancement Portal, is a one-stop digital platform for your training needs.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

With digital media having become a staple in our daily lives, this course equips candidates with the relevant digital skillset to pursue a career in this emerging discipline. Candidates will be trained to be competent across the digital media and marketing spectrum, including social media, user experience design, design thinking, online publishing, social advertising, content creation and campaign planning.

Skills-Based Modular Courses (SBMC)

The Skills-Based Modular Courses (SBMCs) are bite-sized part-time courses for individuals to acquire new skills or deepen relevant skills, without the need to pursue a full diploma.

The SBMCs are modules selected from part-time diploma programmes and candidates may choose to complete the remaining modules within the validity period to be awarded the full diploma qualification. The validity period is 5 years for a CET Diploma, up to 4 years for an Advanced Diploma, and 2 years for a Specialist Diploma and Diploma (Conversion).

Skills-Based Modular Courses (SBMC) are available for this programme. Please view Lesson Plan to find relevant SBMC.

Learning Outcomes

The course equips candidates with the creative, conceptual, and technical skills expected of today’s job seekers in the domain of digital media. This programme is suited to professionals, mid-career switchers, fresh graduates or anyone wanting to acquire the fundamentals of digital marketing and wish to kickstart, or advance, their careers in the digital and creative industries.

This course has been carefully designed to upskill candidates in the various aspects of digital marketing and design through the use of the latest digital media tools and platforms, social media trends, social content, insights, strategies, and more. Candidates will be rigorously trained to build their collaborative skills for working effectively in groups through the study and problem-solving of real-world issues faced by organisations against the backdrop of a digitally-driven economy.


Course Date: 19 Oct 2024
Application Period: 1 Jun 2024 – 31 Jul 2024
Class Day: Sat
Time: 9am – 6pm
Delivery Mode: Classroom, Synchronous eLearning, Asynchronous eLearning
Venue: Ngee Ann Polytechnic/Online

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Post Diploma Certificate in Digital Media Marketing (TGS-2021003476)
This certificate aims to equip participants with solid working knowledge of digital marketing. The 3 modules delivered under this PDC are:
  • Digital Media Principles and Practices (4 days)
  • Digital Publishing (3 days)
  • Social Media Marketing (4 days)
Digital Media Principles and Practices (TGS-2023020448)
This module focuses on User Experience Design, where candidates will learn best practices to design intuitive digital experiences to achieve increased customer loyalty, and higher retention and conversion rate. From strategic thinking to creative execution, candidates will have a better understanding of audiences' needs and user journeys, and how these align with business or organisational goals.
Digital Publishing (TGS-2023020447)
This module covers the fundamentals of graphic communication. Students will learn the creative thinking process and how to communicate and present ideas in different publishing formats. In this module, candidates will learn tools such as Adobe InDesign.
Social Media Marketing (TGS-2023020449)
This module exposes candidates to the current digital marketing landscape and helps them develop strategic frameworks and practical skills for conceptualising, planning and implementing winning social media campaigns.

Please click the individual apply button to apply for the Skills-Based Modular Course.
Post Diploma Certificate in Media Design (TGS-2021003475)
This certificate aims to equip participants with design thinking and practical skills in communication design and content development. The 3 modules delivered under this PDC are:
  • New Media Design (4 days)
  • Visual Design (4 days)
  • Studio (3 days)
New Media Design (TGS-2023020450)
This module focuses on building practical knowledge in design thinking, which is the human-centred approach to solving business problems. Candidates will be taught how to effectively tackle real-world problems by coming up with solution-driven ideas that are technologically and economically feasible.

To apply New Media Design as a Skills-Based Modular Course, please apply via the Apply Button on the right.
Visual Design (TGS-2023020452)
This module provides candidates with insights into the mixed discipline of design and digital media to create compelling, contextual content for the creative industries. Candidates will acquire practical skills in motion graphics and video editing using industry standard software such as Adobe After Effects.

To apply Visual Design as a Skills-Based Modular Course, please apply via the Apply Button on the right.
Studio (including Research, Portfolio and Branding)(TGS-2023020451)
This is the final module of the course, which provides candidates with the opportunity to build a portfolio or a sustainable idea from conception to conclusion. Candidates are guided to apply the learnings from all previous modules in a final project. This module will have them identify organisational, social- or consumer-based problems, opportunities or issues based on a substantial level of structured research, and develop a proposal using digital media and design solutions.

Trainer's Profile

Ahsan Uddin Shan
A product of Central Saint Martins London, Ahsan Uddin Shan brings a wealth of expertise and a passion for pushing creative boundaries.  Driven by a passion for innovation and collaboration, Shan is an educator and forward-thinking innovator with a unique combination of creativity, strategic thinking, and technical expertise. Shan has a proven track record of driving successful projects across a diverse range of industries and domains. His passion for collaboration has led him to drive successful projects across diverse industries and domains.    Shan has collaborated with renowned organizations both locally and internationally, including MBS, Mothership, Disney Singapore, Singapore Sports Council, Ministry of Education, Ministry of Transport, Inland Revenue Authority of Singapore (IRAS), Unilever Singapore and the Singapore Exchange.   The projects he has been involved in include:  
  • ArtScience Museum (ASM) Marina Bay Sands (MBS): Evergreen social media campaign on TikTok for ASM. 
  • Mothership: Content creation project, investigating the TV Show VR Man to uncover the origin and disappearance of the show. 
  • Marina Bay Sands (MBS): UX design project: Redesigned MBS Facebook & Instagram chatbots for MBS, making them more accessible and enticing for a seamless user experience. 
  • roger&sons: Design experience project centered on designing and creating content for both physical and online platforms, aimed at promoting sustainability and the principles of sustainable wood logging. 
  • Ngee Ann Polytechnic Innopoly 2020: Led the branding project. The responsibilities included defining the visual elements, messaging, and overall strategy to create a cohesive and impactful brand presence.  
Shan is currently serving as an educator at the School of Film and Media Studies. In his role as a course lead and lecturer, Shan remains at the forefront of emerging trends and technologies within the field. This allows him to impart cutting-edge knowledge to his students.  


1 Diploma (Conversion)
2 Post-Diploma Certificates
6 Modules


You are required to complete 2 post-diploma certificates within 2-year validity period to be awarded the Diploma (Conversion) qualification.

Skills-Based Modular Course

Upon successful completion of the Skills-Based Modular Course, students will receive a Statement of Results. Skills-Based Modular Courses completed can be considered for credit exemption for the corresponding CET Diploma, Advanced Diploma or Specialist Diploma.

Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

A local Polytechnic Diploma or Degree

Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Course Fees

Funding period for this course is from 1 Apr 2022 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Skills-Based Modular Courses (SBMCs) are bite-sized part-time courses for individuals to acquire new skills or deepen relevant skills, without the need to pursue a full diploma. Refer here for course fees for SBMCs.

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024, as such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full Course fee$6422.28
Singapore Citizen Aged 40 & Above$642.23
PR Sponsored by SME$668.74
Singapore Citizen Sponsored by SME$668.74
Singapore Citizen Aged Below 40$963.34
Singapore PR$2568.91
Long-Term Visit Pass Plus$6422.28