Diploma in Digital Communications

Offered by School of Film & Media Studies

Part-time Diploma / 1.5 Years / TGS-2021006798

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Certification
Entry Requirements
Course Fees

Course Information

The Diploma in Digital Communication programme is designed to equip adult learners of all ages with the knowledge and skills in content creation and media design to pivot towards the Media, Retail, Design and Infocomm Technology sectors. 

The course trains participants for entry-level to junior positions across the spectrum of digital communication, including but not limited to areas such as digital branding, social media marketing, search engine marketing, content creation and design, content marketing, digital advertising, and data analytics and reporting.

This course is suited to any individual who has not received any formal training in digital media and wishes to upskill and build their competencies in this field.

This diploma is the first to be offered in a compressed format whereby participants can complete all 15 modules within just 1.5 years instead of the regular 2.5 years.

Learning Outcomes

Upon successful completion of the course, participants will:

  1. Be equipped with the fundamentals and competencies in the creative, critical, analytical and technical skill set in digital communication;
  2. Understand the importance of digital branding and communication design and client/stakeholder’s relationship in a competitive and cluttered business environment; and
  3. Acquire the knowledge and skill set to develop, execute and measure compelling digital communication strategies using an integrated approach that creates synergies across platforms.

Course 
Schedule

Course Start Date: 18 Apr 2022
Application Period: 15 Dec 2021 to 31 Jan 2022
Application Outcome: One month after application closes

Class Day: 2 evening sessions per week & every alternate Saturday Sat
Class Time: Weeknight 7pm to 10pm, Saturdays 9am to 6pm (including 1-hour lunch break)

Please note that each module will last for 4 weeks and will run consecutively:-

2 Weeknight classes per week at 3 hrs each → 24 hrs (6 hrs x 4 weeks)

Saturday class (alternate weeks) → 16 hrs (8 hrs x 2 weeks)

Online Asynchronous (self-directed) → 20 hrs (5 hrs x 4 weeks)

Total hours → 60 hrs per module x 15 modules = 900 hrs

Total no. of weeks per module → 4 weeks

Delivery Mode: TBC
Venue: TBC

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Module Certificate 1: Digital Visual Communication (TGS-2021006799)
Module
Introduction to Visual Communication
The module provides an understanding and practical approach of the design production process end-to-end from concept ideation to execution. Participants will be introduced to visual communication skills including graphic design concepts, typography, colours and layout for digital platforms.
Module
Creative Content Design
This module equips participants with video editing and motion graphic skills to create compelling, contextual content for the media industry.
Module
Brand and Visual Identity
This module introduces participants to the fundamental concepts of digital brand communication and identity. Participants will apply the brand identity across various digital platforms in alignment with the brand voice, style guides, company mission and vision and other elements.
Module Certificate 2: User-Centred Interactive Design (TGS-2021006800)
Module
UX Research
This module introduces participants to user experience research methods and their practical application to understand user experience design.
Module
UX Design
This module equips participants with the foundational knowledge of User Experience (UX) and User Interface (UI) design across various digital platforms.
Module
Web Design
This module trains participants in web design, where they will be exposed to the technical and aesthetic principles and industry-standard tools used for designing content to be accessed on various devices including desktops, tablets and smartphones.
Module Certificate 3: Media Content Creation (TGS-2021006801)
Module
Writing for Digital Media
This module focuses on writing techniques for digital spaces. Participants will learn the step-by-step processes to develop and hone their writing skills for websites, apps, social media blogs, vlogs, e-commerce platforms, e-direct mailers and other digital platforms.
Module
Producing Videos for Digital Media
This module trains participants in video production to create cost-efficient, quality brand videos. The topics covered include pre-production planning, project management, scripting, storyboarding, camera work, lighting, framing and post-production.
Module
Storytelling Techniques
This module develops participants’ skills in storytelling to establish a connection between brands and their target audiences. Participants will be taught how to create powerful and consistent brand stories for different digital media assets.
Module Certificate 4: Digital Marketing & Analytics (TGS-2021006799)
Module
Introduction to Digital Marketing
This module introduces participants to the latest digital tools and platforms to create a digital marketing campaign. Participants will acquire the essential skills and techniques such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, digital advertising, crisis communication and community management.
Module
Content Marketing
This module trains participants to develop, organise and implement a content marketing strategy. Participants will learn to create compelling and engaging content catered to the target audiences’ interests and search trends on digital platforms such as Facebook, YouTube, Instagram and LinkedIn, e-direct mailers, websites, blogs and podcasts.
Module
Digital Analytics
This module introduces participants to data analytics to comprehend, forecast and formulate solutions for digital campaigns. Participants will learn how to utilise data analytics tools to monitor and track campaign success across multiple digital channels, including website, email, social media platforms and mobile applications.
Module Certificate 5: Digital Projects (TGS-2021006798)
Module
Design Thinking for Media
This module trains participants in the design thinking framework. They will learn to gather user insights, identify problems faced, and ideate and formulate solutions based on real-world scenarios and case studies.
Module
Digital Project Management
This module equips participants with the fundamentals of Agile methodology and Scrum framework used in the management of digital projects, like developing websites, apps, and digital campaigns.
Module
Portfolio Development
This module is designed to train participants to develop a professional portfolio that showcases their creative and digital competencies to enhance their marketability and employability as digital communication executives.

Certification

1 Diploma
5 Certificates
15 Modules

Certification

You are required to complete 5 modular certificates within a 5-year validity period to be awarded the Diploma qualification.


 


 


Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

The following GCE ‘O’ Level grades and with at least 1 year of relevant work experience:

  • English Language (Grade 1-6)
  • Mathematics (Grade 1-6)
  • One other subject (Grade 1-6)

Or NITEC with GPA ≥ 3.5
Or GPA ≥3.0 and at least 1 year of relevant work experience; or

Or Higher NITEC with GPA of ≥ 2.0
Or GPA ≥ 1.5 and at least 1 year relevant work experience; or

Or NITEC in Technology or Services with GPA ≥ 3.5 and at least 1 year relevant work experience
Or Higher NITEC in Technology or Services with GPA ≥ 2.0 and at least 1 year relevant work experience

Or Relevant WSQ Diploma qualifications (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA and 1 year relevant work experience

Or applicants with at least 2 years of relevant working experience may apply for the course

Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Course Fees

Funding period for this course is from 1 Oct 2021 to 30 Sep 2025.

Note:

  • The fees below are per semester.
  • The fees below are inclusive of GST.
  • The fees below are determined based on prevailing funding policies and subject to review and revision.

SkillsFuture Credit
This course is eligible for SkillsFuture Credit.

All Singaporeans aged 25 years and above can use their $500 SkillsFuture Credit from the government to pay f​or a wide range of courses. The credits can be used on top of existing course fee subsidies/funding. This is only applicable for self-sponsored applicants and must be applied via the SkillsFuture Portal. More details on the SkillsFuture Credit Claims will be advised upon admission into the course. Find out more about SkillsFuture Credit at www.skillsfuture.sg/credit.

Refer here for full table of course fees throughout the semesters.

Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$494.01
Singapore Citizens (SC) aged 40 and above$340.11
Singapore Permanent Residents (PR)$1317.39
Enhanced Training Support for SME Scheme (for SC & SPR)$340.11
Others (and Repeat Students)$3293.46