e-Commerce for Start-ups: All You Need to Know

Offered by School of Business & Accountancy

Short Course / 3 days / TGS-2023025559

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Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Course Fees

Course Information

E-Commerce has evolved and taken on various forms and scales, from utilising mobile platforms such as cell-phones and computer tablets, to offering transactions that move beyond products to services such as private hire cars, and food delivery. As more business ideas emerge in this vibrant and entrepreneurial scene, the all-important aspect of funding is necessary for startups to get off the ground.

Learning Outcomes

Get your e-commerce business to a flying start with a fundamental knowledge of the e-Commerce framework, as well as the different e-Commerce business models, platforms and funding options. You will also be shown how to effectively manage legal issues like incorporation, electronic contracts, intellectual property, personal data and reputational protection for startups in Singapore.


Course Date: TBC
Application Period: TBC
Duration: 3 days
Time: 9am to 6pm
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic

This course may be conducted online subject to Covid-19 guidelines.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Day 1
  • Overview of the e-Commerce framework
  • Fundamentals of various e-Commerce Business models.
  • Benefits and challenges of managing e-Commerce.
  • Exploring e-Commerce platforms to host websites for startups
Day 2
  • Guide to starting an online business in Singapore
  • Sources of different e-Commerce funding and Crowdfunding campaigns
  • Success factors for e-Commerce startups
Day 3
  • Five legal things you need to know for e-Commerce startups
  • Incorporating your startup business
  • Managing your electronic contracts and transactions.
  • Protecting your intellectual property rights
  • Observing personal data protection laws
  • Safeguarding your business reputation


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Course Fees

Funding period for this course is from 1 Jul 2023 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024, as such any payable course fees will be subjected to the new GST rate adjustments in 2024.


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full course fee$708.50
Singaporeans aged below 40 qualified for SkillsFuture Funding $212.55
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$82.55
Singaporeans qualified for Enhanced Training Support for SMEs$82.55
Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding $212.55
Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs $82.55
Others (and Repeat Students)$708.50