Generative AI-Driven Storytelling: Mastering Content Creation Tools

Offered by School of Film & Media Studies

Short Course / 2 days / TGS-2024042239

Note: Please note that all applications for short courses from Sep 2023 will be done via STEP. Use your Singpass to activate your STEP account. Click on the apply button to proceed to STEP. To receive an alert about the future runs for this course, please click on the INDICATE INTEREST button. Thank you.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

This course is crafted as a hands-on experience, immersing beginners in a diverse array of generative Artificial Intelligence (AI)-powered content creation tools and techniques. Through this course, participants will actively explore how (AI) tools can elevate productivity and enable the crafting of captivating, personalized content that resonates deeply with their intended audience.

Learning Outcomes

  • Understanding the fundamentals of AI-driven content creation.
  • Acquiring skills in prompt engineering to effectively guide generative AI responses.
  • Learning and applying ChatGPT and the latest generative AI tools to increase productivity.
  • Utilizing AI-powered tools for:
    o Gaining proficiency in graphic design and video editing to create visually compelling content.
    o Enhancing marketing skills by creating engaging materials using AI tools.
    o Using AI to generate images, videos, and storytelling presentations to streamline business processes.
    o Mastering AI tools for writing various types of content, including emails, articles, and SEO-optimized web content.


Course Date: 13 Aug 2024 – 14 Aug 2024
Application Period: 14 Jun 2024 – 21 Jul 2024
Duration: 2 days / 16 hours
Time: 9am- 6pm
Delivery mode: Classroom
Venue: Ngee Ann Polytechnic

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

You are requested to bring your own laptop / tablet and charger to facilitate your learning, as there will be in-class exercises planned for the session.

Lesson Plan

Introduction to AI-Driven Content Creation

  • Introduction to Generative AI.
  • Benefits of using AI for content creation.
  • Recommended practices for incorporating AI into content creation workflow.
  • Implications of using AI for individuals and businesses.

Learn popular AI-powered content creation tools, such as ChatGPT, Tome, Frase,, Canva, MidJourney, and Runway.

Exploring Recommended AI-Driven Content Creation Tools

  1. Recommended AI tools for graphic design and video editing:
  • Create stunning designs with an AI-powered graphic design tool.
  • Generate logos and branding in minutes
  • Generate videos from text and blog content using an AI video editing tool.
  • ChatGPT Prompts for YouTube video ideas.
  • Using Canva Magic Design to create graphics and presentations.
  • Learn the basics of using Gen-2 in Runway, which includes over 30 different tools, such as instant rotoscoping, motion tracking, audio clean up, transcription and subtitle creation, exporting alpha mattes, in-painting, text to image, image to image, text to 3D texture, and more.
  • Create visually stunning AI Art using Midjourney.
  1. Recommended AI tools for marketing:
  • Write engaging emails with an AI writing assistant.
  • Write higher converting social media posts with AI copywriting tools.
  1. Recommended AI tools for business operations:
  • Create realistic images and art from a description.
  • Create Text-To-Video content quickly and easily using automated text-to-video conversion software.
  • Create storytelling presentation decks using intelligent presentation software.
  1. Recommended AI writing tools for content creators
  • Write faster, save time with various types of automatic writing tools including email templates, article summaries etc.
  • Creating SEO optimized web content such as blogs or website pages.
  • Create 50 Social Media Posts in 5 Minutes with ChatGPT and Canva!

Learn other AI Tools for web design, written text to speech, voiceover, art, etc.

Crafting Better Prompts with Prompt Engineering

  • Introduction to Prompt Engineering.
  • Writing better ChatGPT Prompts.
  • Understanding how ChatGPT can be used for marketing, content creation, social media, and advertising.
  • Tips and strategies for optimizing your use of ChatGPT’s powerful capabilities.



Trainer's Profile

Ahsan Uddin Shan
A product of Central Saint Martins London, Ahsan Uddin Shan brings a wealth of expertise and a passion for pushing creative boundaries.  Driven by a passion for innovation and collaboration, Shan is an educator and forward-thinking innovator with a unique combination of creativity, strategic thinking, and technical expertise. Shan has a proven track record of driving successful projects across a diverse range of industries and domains. His passion for collaboration has led him to drive successful projects across diverse industries and domains.    Shan has collaborated with renowned organizations both locally and internationally, including MBS, Mothership, Disney Singapore, Singapore Sports Council, Ministry of Education, Ministry of Transport, Inland Revenue Authority of Singapore (IRAS), Unilever Singapore and the Singapore Exchange.   The projects he has been involved in include:  
  • ArtScience Museum (ASM) Marina Bay Sands (MBS): Evergreen social media campaign on TikTok for ASM. 
  • Mothership: Content creation project, investigating the TV Show VR Man to uncover the origin and disappearance of the show. 
  • Marina Bay Sands (MBS): UX design project: Redesigned MBS Facebook & Instagram chatbots for MBS, making them more accessible and enticing for a seamless user experience. 
  • roger&sons: Design experience project centered on designing and creating content for both physical and online platforms, aimed at promoting sustainability and the principles of sustainable wood logging. 
  • Ngee Ann Polytechnic Innopoly 2020: Led the branding project. The responsibilities included defining the visual elements, messaging, and overall strategy to create a cohesive and impactful brand presence.  
Shan is currently serving as an educator at the School of Film and Media Studies. In his role as a course lead and lecturer, Shan remains at the forefront of emerging trends and technologies within the field. This allows him to impart cutting-edge knowledge to his students.  


A Certificate of Completion will be awarded to learner who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.

Entry Requirements

No prior knowledge is required.

Course Fees

Funding period is from 15 Apr 2020 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full course fees after 9% GST$654.00
Singaporeans aged below 40, Singapore Permanent Residents & LTVP+ qualified for SkillsFuture Funding$196.20
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$76.20
Singaporeans, Singapore Permanent Residents & LTVP+ qualified for Enhanced Training Support for SMEs$76.20
Others (and Repeat Students)$654.00