Generative Artificial Intelligence (AI) for Marketing and Public Relations Professionals

Offered by School of InfoComm Technology

Short Course / 3 days lessons / TGS-2024043287

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Certification
Entry Requirements
Course Fees

Course Information

This course is designed to provide participants with a comprehensive understanding of the applications of Generative AI in corporate communications. Through a combination of theoretical concepts and hands-on practical sessions, participants will gain the skills necessary to leverage AI tools for content creation and curation in various creative domains. The course also addresses ethical considerations and strategy formulation for responsible AI use.

Learning Outcomes

This course is designed to provide a hands-on, comprehensive overview of using AI for various aspects of digital content creation.

Course 
Schedule

Course Date: TBC
Application Period: TBC
Duration: 24 hours

Time: 9am to 6pm
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic

 

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Topics covered:

  • Introduction to Generative AI
  • AI tools for creative content creation and curation
  • Enhancing Visual Communication with AI
  • Creating and Implementing AI Avatars
  • Exploring AI voice and transcription technologies
  • AI in video production and editing
  • Ethical considerations and strategy formulation

Certification

A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).
A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).

Entry Requirements

  • Basic IT literacy

Course Fees

Funding period for this course is from 14 Mar 2024 to 30 Sept 2024.

SkillsFuture Credit

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

 

Enhanced training support for SMEs

For enhanced training support for SMEs, enter SME in the promo code during course application.

 

Long Term Visit Pass Plus (LTVP+) Holders

Please furnish the following documents to the course administrator to qualify for SSG funding:

Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.

Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

 

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

(Course fee is payable upon acceptance. It is inclusive of 9% GST and subject to review.)

Applicants / Eligibility Fees
Full Course Fee$1744.00
Singaporeans aged below 40 qualified for SkillsFuture Funding*$523.20
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy*$203.20
Singaporeans qualified for Enhanced Training Support for SMEs*$203.20
Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding$523.20
Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs$203.20
Others (and Repeat Students)$1744.00