(SCTP) Digital Commerce and Content Marketing (Classroom, Synchronous & Asynchronous e-learning)

Offered by School of Business & Accountancy

SkillsFuture Career Transition Programme (SCTP) / 4 months / TGS-2022012588

Note: Please note that all applications for programmes will be done via STEP. Click the 'APPLY' button on this page to proceed to STEP. You are required to use your Singpass to activate your STEP account. To receive an alert about the future runs for this course, please click the 'INDICATE INTEREST' button. Thank you. STEP, the Skills Training and Enhancement Portal, is a one-stop digital platform for your training needs.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

To bring individuals up to speed on the changes taking place in the digital commerce and marketing world today, through a series of marketing- and commerce-centric digital skills competency training.

Why you should join this course?

✔ Chance to apply all the learning from the course by working on a digital playbook for an actual company (Capstone project)

✔ Experience product selling through live streaming and social media commerce (Experiential learning)

✔ Career transition and job placement support

This part-time course is relevant for the following job roles: Digital Marketing Executive, e-Commerce Executive, Campaign Executive, Digital Content Executive, SEO & Content Marketing executive

Hear What Our Recent Course Alumni Have to Say About Their Learning Experiences

I joined the course because I thought it could be useful for my home-based business.  Little did I expect to land my dream job as a digital marketer for a food catering company during the course.  Although I’m not new to digital marketing, the course has given me valuable knowledge and increased my confidence in performing my job.  The instructors are all very helpful and experienced in the topics that they teach. I especially enjoyed the segments on livestream marketing and social media content creation.

Carolina Ng, Course Participant (Nov 2022)

The course had provided me with knowledge in SEO/SEM, content marketing, live-streaming insights as well as communication skills – all very valuable to gain a better understanding about a digital marketing career.  I also gained practical experience in the Live-streaming segment with trainer Maureen Ow aka misstamchiak! It was really exciting to plan and execute the entire backend operations of a live-stream.

Nicola Chin, Course Participant (Nov 2022)

Learning Outcomes

Online media consumption has seen tremendous growth and demand across digital devices. It is important for individuals to build essential digital skills that are applicable readily across workplaces. Participants will learn about the strategies in transforming marketing and commerce through digital for the purposes of stakeholder engagement, business expansion and brand building.

Participants will learn how digital marketing and commerce can shape new ways that business organisations operate and understand the impact of digital and social media on the business. Participants will have the opportunity to learn through planning and developing a digital marketing and commerce playbook for a company and explore current digital media trends and strategies employed by successful organisations.



Application Period: 27 Mar 2024 – 21 May 2024
Course Period: 18 Jun 2024 – 17 Oct 2024
Duration: 200 hours
Delivery Mode: Classroom, Synchronous & Asynchronous e-learning
Venue: Ngee Ann Polytechnic & Online
Please click here for detailed course schedule.


Course schedule may be subjected to changes without prior notice.

Lesson Plan

Course Topics

Note: The topics may NOT be offered in sequence in actual implementation.

Digital Transformation and Marketing Strategy - 50 hours (Blended Learning)

• SEM – Google Ads Basics and Campaign Setup
• What is SEO and Why is it Important
• Keyword Research
• On-page, Local and Technical SEO
• Youtube and Tiktok Video

Digital Commerce and Business Innovation - 50 hours (Blended Learning)

• Building a Competitive Digital Commerce Business
• Online marketplace & E-commerce websites
• Livestream commerce
• Social Media Marketing
• Content Marketing

The Soft Side of Success in the Digital World - 50 hours (Blended Learning)

• The Importance and cultivation of a success mindset
• The fundamental of developing and delivery the ‘perfect pitch’
• The persuasion principles and techniques for the ‘perfect pitch’
• Successful employment communication skills and practices
• Achieving competency through evaluation and feedback

Effective Change Agent in Business Digitalisation - 40 hours (Blended Learning) (10 hours Assessment)

• Digital Playbook development
• Google Ad Certifications
• Excel in data management
• Build Your Online Portfolio

Trainer's Profile

Angie Phang

Angie Phang is a qualified trainer who possesses extensive knowledge, experience, and skills in facilitating effective training sessions. Her passion is to help people learn and grow in their personal and professional lives.  

Angie’s interest lies in training needs assessments, development of training curriculum, and training delivery using various formats, including virtual and in-person training. As a trainer with over 12 years of experience in the digital marketing and commerce industry, Angie has developed a deep understanding of the various tools and techniques required to effectively market products and services online. Her expertise in this domain has been honed through years of working with leading companies, helping them to navigate the complex world of online marketing and drive growth through data-driven strategies. Angie is passionate about empowering individuals to optimise their digital marketing efforts and to ensure that her sessions are engaging, informative, and tailored to the specific needs of each learner. She is committed to staying up to date with the latest training trends, technologies, and best practices. 

She currently teaches the SCTP “Digital Commerce & Content Marketing” programme for adult learners. 

Lim Wei Sheng, Shawn 

Shawn Lim holds a Bachelor degree in Accounting and Banking & Finance. He also holds an Advanced Certificate in Learning and Performance (ACLP). 

Shawn has been running a digital marketing agency for the past 8 years and has worked with clients like Pet Lovers Centre and Amazon. 

Shawn is passionate about Digital Marketing, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). 

Shawn is an existing trainer with Ngee Ann Polytechnic. He teaches the SCTP programme “Digital Commerce and Content Marketing” for adult learners.  

Lula Chee

Lula Chee holds an MBA from the London Business School and a Bachelor of Business from NTU.   She has been part of the Business Digitalization team @NP’s School of Business and Accountancy (BA) since 2021. 

Prior to joining the education sector, she had 20 years' industry experience in various business domains including Marketing & Product Development, Strategy & Corporate Planning, Process Improvement and Digitalization.  She also headed the Business Process Management Practice and RPA Program at a local telco.  In that role, Lula and her colleagues won the 2018 International Quality and Productivity Center’s Process Excellence Award for Best Business Process Improvement Program. 

Lula currently teaches Digitalization topics including AI, automation and change management within the Business Digitalization track, an innovative and award-winning program offered by the School of BA.


Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:
  • Minimum NITEC / Higher NITEC or GCE ‘O’ Level
  • Relevant WSQ Diploma qualifications with at least 3 years of working experience
  • Workplace Literacy and Numeracy (WPLN Level >= 6)

Preferred: have a working knowledge of Microsoft Office e.g. Word, Excel and Powerpoint.

Important: Students enrolled in the course are expected to bring their personal laptops with the Windows 10 operating system.

Course Fees

Funding period for this course is from 1 Oct 2021 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

*Additional course fee funding
Additional course fee funding support of up to 95% of course fees for jobseekers with greater needs. Individuals must be Singapore Citizens and meet one of the following eligibility criteria:

  • Long-term unemployed individuals (unemployed for six months or more); or
  • Individuals in need of financial assistance – ComCare, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
  • Persons with Disabilities

For more information on course fee subsidies, please refer to SSG website here.

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024, as such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full Course fee$10900.00
SkillsFuture Baseline Funding for Singapore Citizen aged below 40$3270.00
SkillsFuture Mid-Career Enhanced Subsidy$1270.00
SkillsFuture Baseline Funding for SPR$3270.00
Additional course fee funding support$770.00