Course Schedule
Duration: 16 hours (2 days)
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: Live Online
Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.
For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.
About Course
Course Objectives
Harness the power of SEO to turn your website into an effective marketing tool for your organisation. Learn how search engines work and how you can optimise your website by understanding why some websites rank higher than others. You will also learn how to select the correct keywords that can generate business value, develop content to increase engagement with your target audience, and measure the effectiveness of your SEO efforts through analytics.
- Understand how search engines work
- Find out the latest google algorithm updates and the impact on website rankings
- Learn to optimise your website so it can be ranked on Google
- Understand why some websites rank higher than others
- Select the correct keywords that can generate business value
- Learn best practices to outrank your competitors
- Write great content that generates engagement
- Measure your SEO efforts’ effectiveness through analytics
Course Description
A. Introduction to SEO (1.5 hr)
– Introduction of lecturer and students
– Setting expectations
– Case studies of profitable SEO ventures
B. SEO Fundamentals (1.0 hr)
– How does Google search engine works?
– What is SEO
– Overview of SEO
C. Keyword research (3.0 hours)
– Keyword research basics
– Brainstorming for keyword ideas
– Keyword research tools
– Analyzing keyword difficulty
– How to choose the right keywords
D. On-page SEO (2.5 hrs)
– The importance of on page factors
– The importance of mobile responsive site
– How to ensure our site is HTTPS secured
– Making use of SEO friendly URLS
– Website Architecture
– How to include SEO friendly content
– Importance of link juice and how to leverage on links
E. Black Hat SEO practices (0.5 hrs)
F. Lesson Summary (0.5 hrs)
G. Off-page SEO (4.0 hrs)
– The importance of off page SEO
– Link building fundamentals
– Black hat link building
– Common practices of link building strategies
– Awesome link building strategies
– Using SEO tools for link building
H. Content Marketing (1.5 hr)
– Content Planning
– Content Promotion
I. SEO Analytics: tracking your SEO performance with common SEO tools (45 mins)
– Google search console
– Google analytics
J. Lesson Summary (0.5 hr)
Terms & conditions
Terms & conditions details
Disclaimer
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Limitation of Liability
Ngee Ann Polytechnic assumes no liability or responsibility for any errors or omissions in the content of its website. You are using the website at your own risk. Under no circumstances shall Ngee Ann Polytechnic or any other party involved in creating, producing or delivering the contents of this website be liable to you or any other person for any direct, indirect, special, incidental or consequential damages arising from your access to, or use of, this website.
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These Terms of Use shall be governed and construed in accordance with laws of the Republic of Singapore.
The use of datasets that Ngee Ann Polytechnic publishes to the public free-of-charge (Open Data) will be governed by the Singapore Open Data Licence.
The Singapore Government may, from time to time, issue new versions of the Singapore Open Data Licence. Your continued Use of the datasets constitutes your acceptance of the new version of this Licence.
Course Structure
TPG course reference No.
TGS-2020504335
A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Search Engine Optimisation for Beginners (Synchronous e-learning) | Total course fee |
|---|---|---|
| Full Course fee | $545.00 | $545.00 |
| Enhanced Training Support for SMEs for Singapore Citizen | $63.50 | $63.50 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $63.50 | $63.50 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $63.50 | $63.50 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $163.50 | $163.50 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $163.50 | $163.50 |
GST rate
Payment option
Allowed payment by
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.
Remarks
(i) Course fees payable;
(ii) Assessment fees which are part of the course;
(iii) Certification fees which are part of the course; and
(iv) GST imposed on components supported for SFC use.
Penalty charges apply if you:
(i) are absent/no-show;
(ii) withdraw from a course within 14 days of the course start date;
(iii) fail to meet terms and conditions for funding eligibility.
SFC cannot be used to offset penalty charges imposed by Ngee Ann Polytechnic.