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[NP-SEOB-S] Search Engine Optimisation for Beginners (Synchronous e-learning)

Offered by School of Film & Media Studies

Certifiable Courses

About Course
Course Schedule
Course Structure
Financial Matters
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Area of interest
Digital Media, Interactive & Digital Media

About Course

Course Objectives

Harness the power of SEO to turn your website into an effective marketing tool for your organisation. Learn how search engines work and how you can optimise your website by understanding why some websites rank higher than others. You will also learn how to select the correct keywords that can generate business value, develop content to increase engagement with your target audience, and measure the effectiveness of your SEO efforts through analytics.

  • Understand how search engines work
  • Find out the latest google algorithm updates and the impact on website rankings
  • Learn to optimise your website so it can be ranked on Google
  • Understand why some websites rank higher than others
  • Select the correct keywords that can generate business value
  • Learn best practices to outrank your competitors
  • Write great content that generates engagement
  • Measure your SEO efforts’ effectiveness through analytics

Course Description

A. Introduction to SEO (1.5 hr)
–   Introduction of lecturer and students
–   Setting expectations
–   Case studies of profitable SEO ventures

B. SEO Fundamentals (1.0 hr)
–   How does Google search engine works?
–   What is SEO
–   Overview of SEO

C. Keyword research (3.0 hours)
–   Keyword research basics
–   Brainstorming for keyword ideas
–   Keyword research tools
–   Analyzing keyword difficulty
–   How to choose the right keywords

D. On-page SEO (2.5 hrs)
–   The importance of on page factors
–   The importance of mobile responsive site
–   How to ensure our site is HTTPS secured
–   Making use of SEO friendly URLS
–   Website Architecture
–   How to include SEO friendly content
–   Importance of link juice and how to leverage on links

E. Black Hat SEO practices (0.5 hrs)

F. Lesson Summary (0.5 hrs)

G. Off-page SEO (4.0 hrs)
–   The importance of off page SEO
–   Link building fundamentals
–   Black hat link building
–   Common practices of link building strategies
–   Awesome link building strategies
–   Using SEO tools for link building

H. Content Marketing (1.5 hr)
–   Content Planning
–   Content Promotion

I. SEO Analytics: tracking your SEO performance with common SEO tools (45 mins)
–   Google search console
–   Google analytics

J. Lesson Summary (0.5 hr)

Course 
Schedule

Duration: 16 hours (2 days)
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: Live Online

Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.

For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.

 

Course Structure

TPG course reference No.

TGS-2020504335

Search Engine Optimisation for Beginners (Synchronous e-learning)
Search Engine Optimisation for Beginners (Synchronous e-learning) (NP-SEOB-S)
In the digital age, every business needs to make its presence known on the Internet or risk getting left behind. Search Engine Optimisation (SEO) helps to optimise your website on search engines giving you the advantages of user-friendliness and speed, so you rank higher in potential customers’ search results.

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description Search Engine Optimisation for Beginners (Synchronous e-learning) Total course fee
Full Course fee $545.00 $545.00
Enhanced Training Support for SMEs for Singapore Citizen $63.50 $63.50
Enhanced Training Support for SMEs - SPR & LTVP+ $63.50 $63.50
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above $63.50 $63.50
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 $163.50 $163.50
SkillsFuture Baseline Funding for SPR/LTVP+ $163.50 $163.50

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The payment needs to be made upon the application is submitted.

Allowed payment by

The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.