Social Media Marketing (SC)

Offered by School of Film & Media Studies

Short Course / 2 days / TGS-2022016361

Note: Please note that all applications for short courses from Sep 2023 will be done via STEP. Use your Singpass to activate your STEP account. Click on the apply button to proceed to STEP. To receive an alert about the future runs for this course, please click on the INDICATE INTEREST button. Thank you.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

Social Media Marketing course provides participants with a comprehensive framework for developing effective social media strategies, along with practical skills in using various social media platforms and tools. You’ll discover how to create highly engaging content that resonates with your target audience, leveraging AI-powered technologies to stay ahead of the curve. With expert guidance from experienced instructors, you’ll also learn innovative ways to build your brand online and connect meaningfully with your audience––all while staying up-to-date on the latest trends in social media marketing.

Learning Outcomes

  • Develop essential knowledge in Search Engine Optimization (SEO) to drive organic traffic to your website.
  • Apply cutting-edge social media insights, tools, tactics, and campaign strategies to achieve your marketing goals.
  • Acquire the latest knowledge and strategies on popular social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest and messaging tools including WeChat, WhatsApp and Telegram.
  • Learn about various AI-powered content creation tools available online and discover how these tools can be used to create compelling stories that resonate with target audiences.
  • Employ innovative techniques for building communities online and converts them into loyal customers.
  • Utilize free content creation tools available online to develop high-quality content for various social media platforms.
  • Build expertise in conceptualizing content ideas from scratch through executing impactful campaigns while constantly evaluating their performance against business objectives.

By mastering these skills during our Social Media Marketing course participants will be equipped with all they need to take charge of any project related to social media marketing confidently!


Course Date: 25 – 26 Mar 2024
Application Period: 25 Jan 2024 – 3 Mar 2024. For more details visit: STEP.
Duration: 2 days / 16 hours
Time: 9am- 6pm
Delivery mode: Classroom
Venue: Ngee Ann Polytechnic

Course run specially curated for real estate professionals: TBC
Application Period: TBC
For real estate professionals, please apply here.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Unleashing the Digital Marketing Frontier: Mastering the Basics

  • Introduction to digital marketing
  • Search Engine Optimisation (SEO) techniques–– including creating social signals, backlinks and other on-page SEO and off-page best practices.

Navigating the Ever-Changing Digital Landscape: Latest Trends Unveiled

  • The importance of digital trends in the workplace.
  • Latest digital and social media marketing trends.

From Novice to Ninja: Mastering Social Media Fundamentals

  • Social media fundamentals
  • Social media best practices: tools, platforms, and trends – including best practices on using Instagram, TikTok, Facebook, Clubhouse and LinkedIn.

Beyond Likes and Shares: Tactics for Social Media Success to Build an Online Community

  • Building communities on social media platforms – increase fans, engagement and reach on Instagram, Facebook, TikTok & LinkedIn.
  • Unlocking the power of YouTube: 10-step framework to gain free subscribers
  • Mastering Instagram marketing: 10-step framework to gain more followers.

Crafting Viral Magic: Unlocking the Secrets of Social Media Engagement

  • Social Media engagement strategy
  • Maximising social media lead generation through audience engagement.
  • Building communities online – lead generation through audience engagement increase fans, engagement & reach.

Social Media Content Strategy

  • Social media content format and strategy to generate engagement – Influencer Generated Content (IGC), UGC, videos, Keywords, #hashtags, Instagram/Facebook Stories, TikTok trends/challenges, logging/vlogging, social media interest groups etc.
  • Learn to create engaging social media content–– User Generated Content (UGC), AI Generated Content (AIGC).
  • Content marketing models – content rule of thirds, 10/10, 1/9/90, 80/20, AEIOU.
  • Building content calendar

AI-Driven Content Creation – Exploring the Power of AI in Social Media

  • Introduction to AI-Driven content creation
  • Best Practices for implementing AI driven techniques in your workflow.
  • Exploring best AI-Driven Content Creation Tools:
    • Best AI tools for graphic design and video editing
    • Best AI tools for marketing
    • Best AI tools for business operations
    • Best AI writing tools for content creators

Crafting Winning Social Media Marketing Campaigns: From Strategy to Execution

  • Key Considerations for running successful social media campaigns.
  • Building a comprehensive social media marketing campaign:
    • Research and analysis: identifying goals, target audience, competitors and KPIs.
    • Creating engaging content that resonates with your audience on major platforms.
    • Implement successful social media campaigns using User Generated Content (UGC), Video Generated Content (VGC) and AI-driven content creation techniques.
    • Developing effective community management strategies to boost engagement & reach.
    • Measuring success metrics of your campaign – traffic, engagement etc.

Trainer's Profile

Ahsan Uddin Shan
Ahsan Uddin Shan’s experience spans across the practices of digital marketing, communications, education, brand marketing and content creation. His areas of special interest include Design Thinking, UXd, Digital Media Marketing and anything that is social and Human Experience Design. Shan also authored Web Design Applications, a book about tools and techniques for designing user-centric websites.


A Certificate of Completion will be awarded to learner who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.


Entry Requirements

No prior knowledge is required.

Course Fees

Funding period is from 15 Apr 2020 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

For enhanced training support, enter SME in the promo code during course application.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.


(Course fee is payable upon acceptance. It is inclusive of 9% GST and subject to review.)

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.
Applicants / Eligibility Fees
Full course fee $457.80
Singaporeans aged below 40 qualified for SkillsFuture Funding$137.34
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$53.34
Singaporeans qualified for Enhanced Training Support for SMEs$53.34
Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding$137.34
Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs$53.34
Others (and Repeat Students)$457.80