Course Schedule
- Registration Period 12 Jun 2025 - 20 Jul 2025
- Course Date 11 Aug 2025 - 12 Aug 2025
- Venue NGEE ANN POLYTECHNIC
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Schedule Info
Duration: 2 days / 16 hours
Time: 9am- 6pm
Delivery mode: Classroom
Venue: Ngee Ann Polytechnic
Schedule may subject to changes. Detailed timetable will only be release upon enrolment and nearer to course commencement date.
Duration: 16 hours (2 days)
Time: 9am- 6pm
Delivery mode: Classroom
Venue: Ngee Ann Polytechnic
Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.
For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.
About Course
Course Objectives
- Develop essential knowledge in Search Engine Optimization (SEO) to drive organic traffic to your website.
- Apply cutting-edge social media insights, tools, tactics, and campaign strategies to achieve your marketing goals.
- Acquire the latest knowledge and strategies on popular social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest and messaging tools including WeChat, WhatsApp and Telegram.
- Learn about various AI-powered content creation tools available online and discover how these tools can be used to create compelling stories that resonate with target audiences.
- Employ innovative techniques for building communities online and converts them into loyal customers.
- Utilize free content creation tools available online to develop high-quality content for various social media platforms.
- Build expertise in conceptualizing content ideas from scratch through executing impactful campaigns while constantly evaluating their performance against business objectives.
By mastering these skills during our Social Media Marketing course participants will be equipped with all they need to take charge of any project related to social media marketing confidently!
Course Description
Unleashing the Digital Marketing Frontier: Mastering the Basics
- Introduction to digital marketing
- Search Engine Optimisation (SEO) techniques–– including creating social signals, backlinks and other on-page SEO and off-page best practices.
Navigating the Ever-Changing Digital Landscape: Latest Trends Unveiled
- The importance of digital trends in the workplace.
- Latest digital and social media marketing trends.
From Novice to Ninja: Mastering Social Media Fundamentals
- Social media fundamentals
- Social media best practices: tools, platforms, and trends – including best practices on using Instagram, TikTok, Facebook, Clubhouse and LinkedIn.
Beyond Likes and Shares: Tactics for Social Media Success to Build an Online Community
- Building communities on social media platforms – increase fans, engagement and reach on Instagram, Facebook, TikTok & LinkedIn.
- Unlocking the power of YouTube: 10-step framework to gain free subscribers
- Mastering Instagram marketing: 10-step framework to gain more followers.
Crafting Viral Magic: Unlocking the Secrets of Social Media Engagement
- Social Media engagement strategy
- Maximising social media lead generation through audience engagement.
- Building communities online – lead generation through audience engagement increase fans, engagement & reach.
Social Media Content Strategy
- Social media content format and strategy to generate engagement – Influencer Generated Content (IGC), UGC, videos, Keywords, #hashtags, Instagram/Facebook Stories, TikTok trends/challenges, logging/vlogging, social media interest groups etc.
- Learn to create engaging social media content–– User Generated Content (UGC), AI Generated Content (AIGC).
- Content marketing models – content rule of thirds, 10/10, 1/9/90, 80/20, AEIOU.
- Building content calendar
AI-Driven Content Creation – Exploring the Power of AI in Social Media
- Introduction to AI-Driven content creation
- Best Practices for implementing AI driven techniques in your workflow.
- Exploring best AI-Driven Content Creation Tools:
- Best AI tools for graphic design and video editing
- Best AI tools for marketing
- Best AI tools for business operations
- Best AI writing tools for content creators
Crafting Winning Social Media Marketing Campaigns: From Strategy to Execution
- Key Considerations for running successful social media campaigns.
- Building a comprehensive social media marketing campaign:
- Research and analysis: identifying goals, target audience, competitors and KPIs.
- Creating engaging content that resonates with your audience on major platforms.
- Implement successful social media campaigns using User Generated Content (UGC), Video Generated Content (VGC) and AI-driven content creation techniques.
- Developing effective community management strategies to boost engagement & reach.
- Measuring success metrics of your campaign – traffic, engagement etc.
Ahsan Uddin Shan
A product of Central Saint Martins London, Ahsan Uddin Shan brings a wealth of expertise and a passion for pushing creative boundaries.
Driven by a passion for innovation and collaboration, Shan is an educator and forward-thinking innovator with a unique combination of creativity, strategic thinking, and technical expertise. Shan has a proven track record of driving successful projects across a diverse range of industries and domains. His passion for collaboration has led him to drive successful projects across diverse industries and domains.
Shan has collaborated with renowned organizations both locally and internationally, including MBS, Mothership, Disney Singapore, Singapore Sports Council, Ministry of Education, Ministry of Transport, Inland Revenue Authority of Singapore (IRAS), Unilever Singapore and the Singapore Exchange.
The projects he has been involved in include:
ArtScience Museum (ASM) Marina Bay Sands (MBS): Evergreen social media campaign on TikTok for ASM.
Mothership: Content creation project, investigating the TV Show VR Man to uncover the origin and disappearance of the show.
Marina Bay Sands (MBS): UX design project: Redesigned MBS Facebook & Instagram chatbots for MBS, making them more accessible and enticing for a seamless user experience.
roger&sons: Design experience project centered on designing and creating content for both physical and online platforms, aimed at promoting sustainability and the principles of sustainable wood logging.
Ngee Ann Polytechnic Innopoly 2020: Led the branding project. The responsibilities included defining the visual elements, messaging, and overall strategy to create a cohesive and impactful brand presence.
Shan is currently serving as an educator at the School of Film and Media Studies. In his role as a course lead and lecturer, Shan remains at the forefront of emerging trends and technologies within the field. This allows him to impart cutting-edge knowledge to his students.
Terms & conditions
Terms & conditions details
Disclaimer
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Links to Third Party Information
This website has links to many third party information providers who are not affiliated with the Polytechnic. The Polytechnic does not endorse any of these sites, nor the information or merchandise contained or offered by these sites. Ngee Ann Polytechnic cannot make any warranties as to the accuracy, reliability or security of any information you might be requested to give any third party and, in no event shall the Polytechnic be liable for any damages whatsoever.
Information and documents provided on this website are provided “as is” without warranty of any kind, either express or implied, including without limitation warranties of merchantability, fitness for a particular purpose and non-infringement. Ngee Ann Polytechnic provides, with reasonable effort, accurate and up-to-date information on this website. It does not, however, make any warranties or representations as to its accuracy or completeness. It periodically adds, changes, improves or updates the information and documents on this website without notice.
Limitation of Liability
Ngee Ann Polytechnic assumes no liability or responsibility for any errors or omissions in the content of its website. You are using the website at your own risk. Under no circumstances shall Ngee Ann Polytechnic or any other party involved in creating, producing or delivering the contents of this website be liable to you or any other person for any direct, indirect, special, incidental or consequential damages arising from your access to, or use of, this website.
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All software and/or documentation made available on this website for downloading is the copyrighted work of the relevant suppliers. Ownership of the software and documentation belongs to the copyright holder. Thus ownership is not transferred to you if you download. The use of any such software and/or documentation is subject to the terms of a license agreement as provided by the supplier of the software. Please read the licence agreement if you intend to install the software.
These Terms of Use shall be governed and construed in accordance with laws of the Republic of Singapore.
The use of datasets that Ngee Ann Polytechnic publishes to the public free-of-charge (Open Data) will be governed by the Singapore Open Data Licence.
The Singapore Government may, from time to time, issue new versions of the Singapore Open Data Licence. Your continued Use of the datasets constitutes your acceptance of the new version of this Licence.
Course Structure
TPG course reference No.
TGS-2022016361
A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Social Media Marketing (SC) | Total course fee |
|---|---|---|
| Full Course fee | $457.80 | $457.80 |
| Enhanced Training Support for SMEs for Singapore Citizen | $53.34 | $53.34 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $53.34 | $53.34 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $53.34 | $53.34 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $137.34 | $137.34 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $137.34 | $137.34 |
GST rate
Payment option
Allowed payment by
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.
Remarks
SkillsFuture Credit (SFC) can only be used to cover:
(i) Course fees payable;
(ii) Assessment fees which are part of the course;
(iii) Certification fees which are part of the course; and
(iv) GST imposed on components supported for SFC use.
Penalty charges apply if you:
(i) are absent/no-show;
(ii) withdraw from a course within 14 days of the course start date;
(iii) fail to meet terms and conditions for funding eligibility.
SFC cannot be used to offset penalty charges imposed by Ngee Ann Polytechnic.