Social Media Marketing

Offered by School of Film & Media Studies

Short Course / 2 days / TGS-2020504201

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Course Fees

Course Information

With the number of social media users reaching billions, it makes sense for any company to leverage on the power of this platform to reach their audience.

Social media marketing can help to grow businesses by building the brand, connecting with the right audience and driving sales through creative and meaningful content.

Learning Outcomes

You will gain the essential knowledge and practical skills to be able to integrate social media into your marketing strategy effectively.

You will learn how to define social media objectives and create a social media plan tailored to your business or organisational needs. You will also hone your ability to identify and select the right social media platforms to reach the right target audiences.

This beginner-level course is suited to in-house marketers who wish to up-level their social media strategic knowledge so that they can better manage their digital hires and agency contractors.



Course Date: 22-23 Nov 2021
Application Period: 17 Aug to 1 Nov 2021
Duration: 2 days
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: Online

Upcoming course run

Course Date: 7 Jan 2022 – 8 Jan 2022
Application Period: 2 Nov 2021 – 8 Dec 2022
Duration: 2 Days
Duration: 2 days
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: Online

Course run specially curated for real estate professionals: TBC
Application Period: TBC
For real estate professionals, please apply here.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

  • Social media fundamentals
  • Social media marketing best practices: tools, platforms and trends
  • Social media marketing campaign: processes and practices
  • Effective content marketing (mobile web, podcasting, webinars, storytelling with video, etc.)
  • Analytics, data and measuring success
  • Social media branding strategy
  • Search Engine Marketing (SEM) – Paid search and Search Engine Optimisation (SEO)
  • Online advertising platforms including Facebook Ads Manager, mobile apps etc.
  • Maximising social media lead generation through audience engagement (email marketing, blogs, eBooks etc.)

Trainer's Profile

Ahsan Uddin Shan
Ahsan Uddin Shan’s experience spans across the practices of digital marketing, communications, education, brand marketing and content creation. His areas of special interest include Design Thinking, UXd, Digital Media Marketing and anything that is social and Human Experience Design. Shan also authored Web Design Applications, a book about tools and techniques for designing user-centric websites.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass the required assessment.

No prior knowledge is required.

Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
The course is eligible for SkillsFuture Credit. For more information on the SkillsFuture Credit click here.
For enhanced training support, enter SME in the promo code during course application.

Funding period is from 15 Apr 2020 to 30 Sep 2024. Note: Enhanced Training Support Package (ETSP) Arts and Culture, Tourism, Retail and Food Services funding for this course is 15 Apr 2020 to 31 Dec 2021.

SkillsFuture Credits
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website ( to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full Course Fee$449.40
Singaporeans aged below 40, Permanent Residents & **LTVP+ qualified for SkillsFuture Funding$134.82
Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy$50.82
Singaporeans, Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs$50.82
Singaporeans and Permanent Residents qualified for Enhanced Training Support Package$44.94
Others (and Repeat Students)$449.40