Social media has become an essential tool for marketing businesses to a wide, and even global, audience. Having the right branding strategies and an active social media presence can be one of the most effective and powerful methods of communicating the value of your business to potential customers.
All you need to know about planning and executing web, search engine marketing, marketing database, email, social media and display advertising campaigns with guidance from our experienced lecturers and industry professionals.
Acquire skills to identify trends and insights, use digital story telling to help brands target audiences and be able to evaluate end-to-end customer experience across multiple channels.
The course is open to those who are currently working in or have previous working experience in the marketing communications and relevant industry, who wish to upgrade themselves and acquire knowledge in digital marketing.
Course Dates: TBC
Frequency: Every Friday during term
Time: 9am to 6pm
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
- Integrated Marketing & Branding Management
- Issues & Crisis Management
- Creative Content Development
- Social Media Strategies
- Data Analytics
- Campaign Proposal
- Facebook Ads Manager
- LinkedIn Ads
- Google Ads
- Google Analytics
- Google PageSpeed Insights
- Google Search Console
- YouTube Studio Analytics
- Google Tag Manager & Assistant
- Shopify Analytics
You are required to complete 2 post-diploma certificates within 2-year validity period to be awarded the Specialist Diploma qualification.
A local Polytechnic Diploma orDegree in any discipline with at least one (1) year of relevant work experience.
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
The fees below are per semester.
The fees below are inclusive of GST.
The fees below are determined based on prevailing funding policies and subject to review and revision.
All Singaporeans aged 25 years and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of courses. The credits can be used on top of existing course fee subsidies/funding. This is only applicable for self-sponsored applicants and must be applied via the SkillsFuture Portal. More details on the SkillsFuture Credit Claims will be advised upon admission into the course. Find out more about SkillsFuture Credit here.
|Applicants / Eligibility||Fees|
|Singapore Citizens (SC) below the age of 40 years||$522.43|
|Singapore Citizens (SC) aged 40 and above||$348.29|
|Singapore Permanent Residents (PR)||$1393.14|
|Enhanced Training Support for SME Scheme (for SC & SPR)||$359.67|
|Others (and Repeat Students)||$3482.86|