Specialist Diploma in Digital Branding & Social Media Strategies

Post-Diploma / 1 year

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Entry Requirements
Course Fees

Course Information

Social media has become an essential tool for marketing businesses to a wide, and even global, audience. Having the right branding strategies and an active social media presence can be one of the most effective and powerful methods of communicating the value of your business to potential customers.

Learning Outcomes

All you need to know about planning and executing web, search engine marketing, marketing database, email, social media and display advertising campaigns with guidance from our experienced lecturers and industry professionals.

Acquire skills to identify trends and insights, use digital story telling to help brands target audiences and be able to evaluate end-to-end customer experience across multiple channels.

The course is open to those who are currently working in or have previous working experience in the marketing communications and relevant industry, who wish to upgrade themselves and acquire knowledge in digital marketing.


Friday, 9:00 am to 6:00 pm

Course Start Date: 22 Oct 2021
Application Dates: 15 June 2021 – 31 July 2021
Application Outcome: One month after application closes
Class Day: Fri
Class Time: 9am to 6pm

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Post Diploma Certificate in Digital Branding (PDC 1)
Post-Diploma Certificate in Digital Branding: This certificate aims to equip participants with brand building knowledge and will provide the necessary fundamentals to become effective marketers. The 3 modules delivered under this PDC are:
  • Integrated Marketing & Branding Management
  • Issues & Crisis Management
  • Creative Content Development
Integrated Marketing and Brand Management (5 days)
This module focuses on how brands can leverage on digital transformation to initiate brand development, management and assessment of brands in a regional/global setting. You will learn how to leverage on global digital trends to drive growth, reinforce sales process, customer services, brand communication and stakeholder management.
Issues and Crisis Management (5 days)
This module explores how organisations and brands can be better prepared for situations arising from social media that may pose a threat to their global reputations. The module is crucial in providing learners with the knowledge to use the right digital tools in crisis situations. Based on latest crisis case studies, participants are expected to investigate and craft solutions to manage and mitigate different levels of risks facing an organisation. As crisis management can no longer be limited to those assigned to the task, the team must learn to survive turbulent times by leveraging on a strategic framework that helps brands prevent, mitigate and resolve social media crises.
Creative Content Development (6 days)
This module focuses on how digital story telling can help brands showcase their philosophy, vision, products and services to drive profitable customer action. Participants will learn design and video tools - namely Adobe Photoshop, Adobe Illustrator and Adobe After Effects - to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user-generated content. Participants will also learn different content marketing metrics, including consumption metrics, retention metrics and engagement metrics to measure the effectiveness of content.
Post Diploma Certificate in Social Media Strategies (PDC 2)
Post-Diploma Certificate in Social Media Strategies: This certificate aims to equip participants with the knowledge to plan, execute and evaluate digital campaigns and projects effectively. The 3 modules delivered under this PDC are:
  • Social Media Strategies
  • Data Analytics
  • Campaign Proposal
Social Media Strategies (5 days)
This module introduces a strategic planning framework to help companies increase brand recognition, brand loyalty and boost conversion rates. Participants will learn to develop a social media plan as part of an organization's corporate and/or marketing strategy; this will encompass conducting social media audits; defining and/or developing objectives, KPIs, target audiences, brand personalities, channel and engagement strategies, tactics, implementation plans, budget and success metrics. Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools such as Facebook Ads Manager, LinkedIn Ads, Google Ads and Google Trends that are widely used by marketers and brands.
Data Analytics (5 days)
This module aims to make marketers more productive and better at making optimal decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities, including:
  • Facebook Ads Manager
  • LinkedIn Ads
  • Google Ads
  • Google Analytics
  • Google PageSpeed Insights
  • Google Search Console
  • YouTube Studio Analytics
  • Wappalyzer
  • Google Tag Manager & Assistant
  • MOZ
  • Alexa
  • Webpagetest.org
  • Shopify Analytics
Participants will also learn how to develop a social media reporting system and present social media reports to stakeholders.
Campaign Proposal (6 days)
In this module, participants will apply their newly-acquired skills and knowledge to develop and present a digital marketing project, which includes research, strategy, planning and evaluation. The capstone project requires them to apply the skills they had acquired in the various modules leading up to this final stage of the programme.


1 Specialist Diploma
2 Post-Diploma Certificates
6 Modules


You are required to complete 2 post-diploma certificates within 2-year validity period to be awarded the Specialist Diploma qualification.

Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

A local Polytechnic Diploma orDegree in any discipline with at least one (1) year of relevant work experience.

Recognition of Prior Learning (RPL)

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Course Fees


  • The fees below are per semester.
  • The fees below are inclusive of GST.
  • The fees below are determined based on prevailing funding policies and subject to review and revision.

SkillsFuture Credit
This course is eligible for SkillsFuture Credit.

All Singaporeans aged 25 years and above can use their $500 SkillsFuture Credit from the government to pay f​or a wide range of courses. The credits can be used on top of existing course fee subsidies/funding. This is only applicable for self-sponsored applicants and must be applied via the SkillsFuture Portal. More details on the SkillsFuture Credit Claims will be advised upon admission into the course. Find out more about SkillsFuture Credit at www.skillsfuture.sg/credit.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Refer here for full table of course fees throughout the semesters.

Skills-Based Modular Courses (SBMCs) are bite-sized part-time courses for individuals to acquire new skills or deepen relevant skills, without the need to pursue a full diploma. Refer here for course fees for SBMCs.

Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$522.43
Singapore Citizens (SC) aged 40 and above$348.29
Singapore Permanent Residents (PR)$1393.14
Enhanced Training Support for SME Scheme (for SC & SPR)$359.67
Others (and Repeat Students)$3482.86