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[NP-SDDBS] Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS1)

Offered by School of Film & Media Studies

Specialist Diploma

Course Schedule
About Course
Course Structure
Entry Requirements
Financial Matters
Register Interest
Area of interest
Branding & Communications, Business

Course Schedule

PDC Start Date

PDC End Date

Delivery ModeDay of ClassClass Start TimeClass End Time
22/01/2409/06/24Face-to-face Learning, Synchronous e-Learning & Asynchronous e–LearningEvery Friday, excluding public holidays or unless otherwise stated9am6pm
05/08/2415/12/24Workplace Learning, Face-to-face Learning & Synchronous e-LearningFor some Fridays of the semester, the student will attend lessons / workshops / consultations with the Module Leader / NP supervisorTo be advisedTo be advised

About Course

Course Objectives

To equip participants for digital marketing job roles including the following (non-exhaustive):
•   Plan and execute web, search engine optimization / marketing, marketing
database, email, social media and display advertising campaigns
•   Identify trends and insights, and optimize spend and performance based on those insights
•   Measure and report performance of digital marketing campaigns, and assess them against goals with Return on Investment and Key Performance Indicator.
•   Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Course Description

The Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS1) is a part time CET course, consist of the following modules:
1) Creative Content Development (45 hrs)
2) Issues & Crisis Management (45 hrs)
3) Social Media Strategies (60 hrs)
4) Industry-based Project (IBP) - Proposal (60 hrs)
5) Industry-based Project (IBP) - Implementation (90 hrs)

Target Audience

The Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS1) is a part time CET course, consist of the following modules: 1) Creative Content Development (45 hrs) 2) Issues & Crisis Management (45 hrs) 3) Social Media Strategies (60 hrs) 4) Industry-based Project (IBP) - Proposal (60 hrs) 5) Industry-based Project (IBP) - Implementation (90 hrs)

Course Structure

TPG course reference No.

TGS-2023019763

Specialist Diploma in Digital Branding & Social Media Strategies

Post-Diploma Certificate in Digital Branding
Creative Content Development (NP-011937)
This module focuses on how to formulate effective social media content leveraging on storytelling to achieve stated communications objectives. Participants will be taught to use basic tools to craft videos and visuals that resonate emotionally and are aesthetically pleasing.
Integrated Marketing & Brand Management (NP-011935)
This module focuses on how digital media plays an important part in brand development, management and assessment of brands.
Participants will learn how to create synergies and incorporate social media into existing marketing communications/ traditional media mix to up brand value and equity, grow market share and improve the organization's bottom line.
Issues & Crisis Management (NP-011936)
This module explores what constitutes an issue or crisis for organizations and their brand. It will look at how organizations and brands can be better prepared for situations or developments that may pose a threat to their reputations. Participants will learn how to manage and mitigate different levels of risks facing an organization, by harnessing the power of social media.
Post-Diploma Certificate in Social Media Strategies
Campaign Proposal (NP-011941)
In this module, participants will apply their newly-acquired skills and knowledge to develop a Social Media Campaign proposal which includes research, strategy, planning and evaluation. As part of the curriculum requirement, participants will need to submit a log book / final report and do a presentation.
Data Analytics (NP-011939)
Social media analytics is the practice of gathering data from blogs and
social media websites and analyzing that data to make business
decisions. Participants will learn how to use data analytics tools to
evaluate and mine customer sentiments in order to make decisions and support marketing activities.
Social Media Strategies (NP-011938)
Participants will learn strategic planning frameworks used by industry
practitioners and be equipped with the necessary practical skills to effectively apply key social media tools and techniques. Key focus areas comprise key social platforms and their various uses (Google Adword Advertising, Facebook, lnstagram and Linkedln), social media campaign planning, social community development and content strategies.

Entry Requirements

Condition 1

Highest qualification

Polytechnic Diploma
or

Highest qualification

Bachelor's Or Equivalent
and

Condition 2

Working experience

At least one (1) year of relevant work experience.

Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness.

Suitable applicants who are shortlisted may have to go through an interview and/or entrance test.

The Polytechnic reserves the right to shortlist and admit applicants.

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description Post-Diploma Certificate in Digital Branding Post-Diploma Certificate in Social Media Strategies Total course fee
Full Course fee $6,768.90 $6,768.90 $13,537.80
Singapore Citizen Aged 40 & Above $676.89 $676.89 $1,353.78
PR Sponsored by SME $704.84 $704.84 $1,409.68
Singapore Citizen Sponsored by SME $704.84 $704.84 $1,409.68
Singapore Citizen Aged Below 40 $1,015.34 $1,015.34 $2,030.68
Singapore PR $2,707.56 $2,707.56 $5,415.12
Long-Term Visit Pass Plus $6,768.90 $6,768.90 $13,537.80

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The first payment needs to be made after accepting the offer.

Allowed payment by

The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
Post-Secondary Education Account (Standing order form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.