Social media has become an essential tool for marketing businesses to a wide, and even global, audience. Having the right branding strategies and an active social media presence can be one of the most effective and powerful methods of communicating the value of your business to potential customers.
All you need to know about planning and executing web, search engine marketing, marketing database, email, social media and display advertising campaigns with guidance from our experienced lecturers and industry professionals.
Acquire skills to identify trends and insights, use digital story telling to help brands target audiences and be able to evaluate end-to-end customer experience across multiple channels.
The course is open to those who are currently working in or have previous working experience in the marketing communications and relevant industry, who wish to upgrade themselves and acquire knowledge in digital marketing.
Friday, 8:00 am to 6:00 pm
Course Start Date: Oct 2022 intake
Application Dates: 1 Jun 2022 to 15 Jul 2022
Application Outcome: One month after application closes
Class Day: Fri
Time: Between 8am to 6pm
Delivery Mode: F2F & HBL(Async & Sync)
Venue: Ngee Ann Polytechnic/Online
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
- Integrated Marketing & Branding Management
- Issues & Crisis Management
- Creative Content Development
- Social Media Strategies
- Data Analytics
- Campaign Proposal
- Facebook Ads Manager
- LinkedIn Ads
- Google Ads
- Google Analytics
- Google PageSpeed Insights
- Google Search Console
- YouTube Studio Analytics
- Google Tag Manager & Assistant
- Shopify Analytics
You are required to complete 2 post-diploma certificates within 2-year validity period to be awarded the Specialist Diploma qualification.
A local Polytechnic Diploma orDegree in any discipline with at least one (1) year of relevant work experience.
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
Funding period for this course is from 16 Oct 2017 to 30 Mar 2024.
- The fees below are per semester. For full course fees throughout the semesters, refer here.
- The fees below are inclusive of GST.
- The fees below are determined based on prevailing funding policies and subject to review and revision.
This course is eligible for SkillsFuture Credit.
All Singaporeans aged 25 years and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of courses. The credits can be used on top of existing course fee subsidies/funding. This is only applicable for self-sponsored applicants and must be applied via the SkillsFuture Portal. More details on the SkillsFuture Credit Claims will be advised upon admission into the course. Find out more about SkillsFuture Credit here.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Skills-Based Modular Courses (SBMCs) are bite-sized part-time courses for individuals to acquire new skills or deepen relevant skills, without the need to pursue a full diploma. Refer here for course fees for SBMCs.
|Applicants / Eligibility||Fees|
|Singapore Citizens (SC) below the age of 40 years||$529.66|
|Singapore Citizens (SC) aged 40 and above||$353.10|
|Singapore Permanent Residents (PR)||$1411.14|
|Enhanced Training Support for SME Scheme (for SC & SPR)||$364.66|
|Others (and Repeat Students)||$3531.00|