About Course
Course Schedule
Course Structure
Entry Requirements
Financial Matters
About Course
Course Objectives
To equip participants for digital marketing job roles including the following (non-exhaustive):•  Plan and execute web, search engine optimization / marketing, marketing
database, email, social media and display advertising campaigns
•  Identify trends and insights, and optimize spend and performance based on those insights
•  Measure and report performance of digital marketing campaigns, and assess them against goals with Return on Investment and Key Performance Indicator.
•  Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Course Description
The Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS1) is a part time CET course, consist of the following modules:1) Creative Content Development (45 hrs)
2) Issues & Crisis Management (45 hrs)
3) Social Media Strategies (60 hrs)
4) Industry-based Project (IBP) - Proposal (60 hrs)
5) Industry-based Project (IBP) - Implementation (90 hrs)
Target Audience
The Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS1) is a part time CET course, consist of the following modules: 1) Creative Content Development (45 hrs) 2) Issues & Crisis Management (45 hrs) 3) Social Media Strategies (60 hrs) 4) Industry-based Project (IBP) - Proposal (60 hrs) 5) Industry-based Project (IBP) - Implementation (90 hrs)Course
Schedule
PDC Start Date | PDC End Date | Delivery Mode | Day of Class | Class Start Time | Class End Time |
22/01/24 | 09/06/24 | Face-to-face Learning, Synchronous e-Learning & Asynchronous e–Learning | Every Friday, excluding public holidays or unless otherwise stated | 9am | 6pm |
05/08/24 | 15/12/24 | Workplace Learning, Face-to-face Learning & Synchronous e-Learning | For some Fridays of the semester, the student will attend lessons / workshops / consultations with the Module Leader / NP supervisor | To be advised | To be advised |
Course Structure
TPG course reference No.
TGS-2023019763
Specialist Diploma in Digital Branding & Social Media Strategies
Post-Diploma Certificate in Digital Branding
Participants will learn how to create synergies and incorporate social media into existing marketing communications/ traditional media mix to up brand value and equity, grow market share and improve the organization's bottom line.
Post-Diploma Certificate in Social Media Strategies
social media websites and analyzing that data to make business
decisions. Participants will learn how to use data analytics tools to
evaluate and mine customer sentiments in order to make decisions and support marketing activities.
practitioners and be equipped with the necessary practical skills to effectively apply key social media tools and techniques. Key focus areas comprise key social platforms and their various uses (Google Adword Advertising, Facebook, lnstagram and Linkedln), social media campaign planning, social community development and content strategies.
Entry Requirements
Condition 1
Highest qualification
Polytechnic Diplomaor
Highest qualification
Bachelor's Or Equivalent and
Condition 2
Working experience
At least one (1) year of relevant work experience.Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
Description | Post-Diploma Certificate in Digital Branding | Post-Diploma Certificate in Social Media Strategies | Total course fee |
---|---|---|---|
Full Course fee | $6,768.90 | $6,768.90 | $13,537.80 |
Singapore Citizen Aged 40 & Above | $676.89 | $676.89 | $1,353.78 |
PR Sponsored by SME | $704.84 | $704.84 | $1,409.68 |
Singapore Citizen Sponsored by SME | $704.84 | $704.84 | $1,409.68 |
Singapore Citizen Aged Below 40 | $1,015.34 | $1,015.34 | $2,030.68 |
Singapore PR | $2,707.56 | $2,707.56 | $5,415.12 |
Long-Term Visit Pass Plus | $6,768.90 | $6,768.90 | $13,537.80 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The first payment needs to be made after accepting the offer.
Allowed payment by
The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
Post-Secondary Education Account (Standing order form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Post-Secondary Education Account (Adhoc withdrawal form);
Post-Secondary Education Account (Standing order form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.