Course Information
This part-time Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS) is in line with transformation of marketing brought by digital disruption across all industries and sectors. The course aims to equip participants for digital marketing job roles, which entails planning and executing campaigns that require a wide range of digital skills in areas such as digital branding, social media marketing, search engine marketing, content creation and design, content marketing, email marketing, display advertising, brand storytelling, issues and crisis management, and data analytics and reporting. Participants will learn to plan a digital campaign by considering the business and its brand as a whole, its place in the broader economy and society, and the sentiments and needs of its stakeholders. A thorough understanding of the brand challenges and stakeholders shall lead to effective messaging, compelling content, timely execution and sound evaluation strategies.
Upon completion of the programme, candidates should be poised for success in positions across the digital spectrum in a job function that is high-growth across markets.
Modules offered for Oct Intake (Application Period: 1 Jun – 31 Jul)
Creative Content Development – Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) < Click to apply
Issues & Crisis Management – Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1)* < Click to apply
Social Media Strategies – Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) < Click to apply
*If you are keen to take up the full qualification, please sign up for the Specialist Diploma in Digital Branding & Social Media Strategies. The module(s) listed above is/are standalone modular course(s).
Learning Outcomes
| No. | Course / Learning Objectives |
|---|---|
| 1 | Craft brand stories through different content types by using design and video tools to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user-generated content. |
| 2 | Able to identify potential issues through social listening and effectively execute a crisis plan using digital assets. |
| 3 | Plan and execute web, search engine optimisation / marketing, marketing database, email, social media and display advertising campaigns. |
| 4 | Identify trends and insights, and optimise spend and performance based on those insights. |
| 5 | Measure and report performance of digital marketing campaigns, and assess them against goals (ROI and KPIs). |
| 6 | Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. |
*For WSP participants, the industry involvement (co-development, co-delivery and co-validation) shall be 50% of the entire course in the form of workplace supervision and mentorship by WSP companies through the implementation of a mandatory OJT blueprint. The OJT blueprint shall be reviewed and approved by NACE before it can be implemented.
Course
Schedule
Application Date: 1 Jun 2024 – 31 Jul 2024
Class Start Date: 14 Oct 2024
Training Days: Tue (1830 – 2130), Wed (1830 – 2130), Sat (0900 – 1800, alt. weeks)
Mode of Training: Classroom, Synchronous eLearning, Asynchronous eLearning
PDC 1
Class Day(s): 2 evening sessions per week & every Sat
Time: Weeknights 6.30pm to 9.30pm (Tue & Wed) / Sat 9am to 6pm
Online Synchronous: Every Tue and Wed evening (most weeks)
Face-to-Face Classes: Every other Saturday
Asynchronous: 1 hr a week
Please note that Modules 1 and 2 will last for 5 weeks each and will run consecutively:-
2 weeknight classes per week at 3 hrs per session → 24 hrs (3 hrs x 8 sessions)
- Weeks 1,2,3,4
Saturday classes → 16 hrs (8 hrs x 2 sessions)
- Weeks 3, 5
Online Asynchronous (self-directed) → 5 hrs (1 hr x 5 weeks)
Total: 45 hours/module
Please note that Module 3 will last for 7 weeks and will run as follows:-
2 weeknight classes per week at 3 hrs per session → 30 hrs (3 hrs x 10 sessions)
- Weeks 1, 2, 4, 5, 6
Saturday classes → 24 hrs (8 hrs x 3 sessions)
- Weeks 3, 5, 7
Online Asynchronous (self-directed) → 6 hrs (1 hr x 6 weeks)
Total: 60 hours/module
Total hours →
Module 1 – 45 hours
Module 2 – 45 hours
Module 3 – 60 hours
Total for PDC2: 150 hrs
Total no. of weeks for PDC1 → 17 weeks*
*Please note that lessons affected by public holidays shall be rescheduled on another day; students will be informed accordingly at the start of each module.
Delivery Mode: Face-to-face & Home-based Learning (Async & Sync)
Venue: Ngee Ann Polytechnic/Online
PDC 2
Class Day(s): Consultations on weeknights & 3 Saturday classes
Time: 6-10pm (consultations), 9am-6pm (Saturdays)
Online Synchronous: Consultations (4 x 1 hr consultation per student)
Face-to-Face Classes: Saturdays
Asynchronous: 122 hours throughout the semester
Public Run students will be required to attend lessons and consultations based on the following schedule:
4 weeknight consultations at 1 hr per session, per student
Saturday classes → 24 hrs (8 hrs x 3 sessions)
Asynchronous (self-directed) → 122 hours
Total: 150 hours for both modules
Total hours →
Module 1 – 60 hours
Module 2 – 90 hours
Total for PDC2: 150 hrs
Delivery Mode: Face-to-face & Home-based Learning (Async & Sync)
Venue: Ngee Ann Polytechnic/Online
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
This certificate aims to equip participants with brand building knowledge and will provide the necessary fundamentals to become effective digital marketers.
This certificate aims to equip participants with the knowledge to plan, execute and evaluate digital marketing campaigns and projects effectively.
Industry-based Project (IBP)
For non-WSP participants (150 hours)
Trainer's Profile
- ArtScience Museum (ASM) Marina Bay Sands (MBS): Evergreen social media campaign on TikTok for ASM.
- Mothership: Content creation project, investigating the TV Show VR Man to uncover the origin and disappearance of the show.
- Marina Bay Sands (MBS): UX design project: Redesigned MBS Facebook & Instagram chatbots for MBS, making them more accessible and enticing for a seamless user experience.
- roger&sons: Design experience project centered on designing and creating content for both physical and online platforms, aimed at promoting sustainability and the principles of sustainable wood logging.
- Ngee Ann Polytechnic Innopoly 2020: Led the branding project. The responsibilities included defining the visual elements, messaging, and overall strategy to create a cohesive and impactful brand presence.
Christina Jimenez holds a Master of Education Degree from the University of Melbourne as well as a Master of Mass Communication Degree from Nanyang Technological University.
Her areas of expertise are in Marketing, Copywriting, Brand Storytelling, Creative Conceptualisation, Advertising, Public Relations, Learning and Development and Mass Communication.
Prior to teaching, Christina worked in advertising agencies McCann Worldwide and JWT, where she created campaigns for brands under Jollibee, Coca-Cola, and Unilever.
Currently, Christina is a Senior Education Specialist in the School of Film & Media Studies at Ngee Ann Polytechnic. She is also the Course Lead for the Part-time Diploma in Digital Communication at NP's CET Academy. She is passionate about using educational technologies in her teaching and learning practices and she strives to equip fellow educators with the skills and knowledge to use these technologies confidently and effectively.
On the back of 10 years of experience in writing and digital marketing both in-house and for agencies, Cheak Hong Ian founded Council Consulting, a digital marketing training consultancy that helps companies build sustainable, scalable online ecosystems to reach their audiences with useful, engaging and decision-making content.
Cheak has worked with various organisations from SMEs to MNCs, including brands like BMW, Emerson, Bata, Julie’s Biscuits, NCS, The Golden Duck and Trinity Medical, initiating campaigns reaching tens of millions of people within Singapore and throughout the Asia Pacific region, managing over S$5 million in digital advertising budget to-date.
Cheak holds a Bachelor of Communication (Mass Communication) degree from RMIT University and the WDA Advanced Certificate in Training and Assessment (ACTA).
Najib Ahmad has 16 years of experience in communications, including the last 8+ years at Ngee Ann Polytechnic (NP) handling digital marketing, business development, and training/education. He oversees marketing programmes to drive enrolment and build NP's brand as a training centre for continuous learning. Prior to NP, he spent 6 years in PR, managing communications campaigns and day-to-day programmes for corporations such as Qatar Airways, Honeywell Aerospace, Microsoft, EMC, eBay, FedEx, and Fonterra.
Najib’s area of expertise is in the field of Digital Marketing & Communications.
As a lecturer in Public Relations and Digital Marketing, Najib won the School Teaching Award and was instrumental in implementing industry-in-curriculum, partnering with government agencies, NGOs and MNCs to expose students to real-world projects.
Najib currently teaches full-time students in the area of digital marketing and is the Course Lead for the “Specialist Diploma in Digital Branding & Social Media Strategies” programme.
Certification
Certification
You are required to complete 2 post-diploma certificates within 2-year validity period to be awarded the Specialist Diploma qualification.
Entry Requirements
A local Polytechnic Diploma or Degree in any discipline with at least one (1) year of relevant work experience.
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
Course Fees
Funding period for this course is from 16 Oct 2017 to 30 Mar 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory. The credits can be used on top of existing course fee subsidies/funding. This is only applicable for self-sponsored applicants and must be applied via the SkillsFuture Portal. More details on the SkillsFuture Credit Claims will be advised upon admission into the course.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Skills-Based Modular Courses (SBMCs) are bite-sized part-time courses for individuals to acquire new skills or deepen relevant skills, without the need to pursue a full diploma. Refer here for course fees for SBMCs.
GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024, as such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)
Note:
- Please refer to our FAQs for more information.
- The fees below are determined based on prevailing funding policies and subject to review and revision.
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
| Applicants / Eligibility | Fees |
|---|---|
| Full Course fee | $7978.80 |
| PR Sponsored by SME | $830.82 |
| Singapore Citizen Sponsored by SME | $830.82 |
| Singapore Citizen Aged 40 & Above | $830.82 |
| Singapore Citizen Aged Below 40 | $1196.82 |
| Singapore PR | $3191.52 |
| Long-Term Visit Pass Plus | $7978.80 |