Course Information
In the business landscape, the ability to tell compelling stories can set you apart from the rest. Storytelling is a powerful tool that can help you connect with clients, build trust, and close deals more effectively. This one-day course aims to enhance your storytelling skills, enabling you to become a more persuasive and engaging communicator. You will learn to craft and deliver stories that resonate with your clients, leave a lasting impression and enhance relationship-building to seed future sales.
Learning Outcomes
At the end of the workshop, participants will meet the learning objectives listed below.
- Understand the importance of storytelling.
- Learn how effective storytelling can enhance client relationships and boost sales.
- Identify the key components of a compelling story.
- Discover the importance of relatable characters, relatable problems, and emotional arcs in narratives for sales.
- Reflect on your personal and professional experiences to uncover unique stories.
- Identify stories that align with your brand and target audience.
- Explore how technology can enhance your storytelling efforts, such as through virtual tours, video marketing, and social media.
- Learn how storytelling can be applied for various purposes.
Course
Schedule
Course Date: 29 May 2024
Application Period: 30 Mar 2024 – 08 May 2024
Duration: 1 Day (8H)
Time: 9am- 6pm
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
Topics:
- Introduction to Storytelling (1 hour)
- Welcome and icebreaker activity
- Understanding the importance of storytelling
- How effective storytelling can enhance client relationships and boost sales
- Elements of a Compelling Story (1.5 hours)
- Identifying key components of a compelling story
- The role of relatable characters in narratives
- Discussing relatable problems and emotional arcs
- Uncovering Your Unique Stories (1.5 hours)
- Reflecting on personal and professional experiences
- Group activity: Sharing personal stories
- Identifying stories that align with your brand and target audience
Lunch Break (1 hour)
- Technology in Storytelling (1 hour)
- Exploring technology tools and platforms in storytelling
- Case studies: Successful use of virtual tours, video marketing, and social media
- Strategic Application of Storytelling for Businesses (2 hours)
- Storytelling in seminars, meetings and presentations
- Storytelling to showcase business and customer success
- Group exercises: Crafting stories for real-world scenarios
- Feedback and Reflection (30 minutes)
- Peer feedback on storytelling exercises
- Self-reflection on the lessons learned
- Q&A and open discussion
- Action Planning and Course Conclusion (30 minutes)
- Developing a personalised action plan for the next 90 days
- Course summary and closing remarks
Note: Breaks and interactive activities will be interspersed throughout the lesson plan to maintain engagement and provide participants with opportunities to practise their storytelling skills.
Certification
A Certificate of Completion will be awarded to learners who achieve at least 75% attendance and pass all required assessment(s).
A Certificate of Attendance will be awarded to learners who meet the 75% attendance requirement.
Entry Requirements
No prior knowledge is required.
Course Fees
Funding period is from 14 Feb 2024 to 30 Sep 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)
Note:
- The fees below are determined based on prevailing funding policies and subject to review and revision.
- Please refer to our FAQs for more information.
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
| Applicants / Eligibility | Fees |
|---|---|
| Full Course Fee | $272.50 |
| Enhanced Training Support for SMEs for Singapore Citizen | $31.75 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $31.75 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $31.75 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $81.75 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $81.75 |