Course Information
This course is tailored for middle-level managers in Food Services operations seeking a comprehensive introduction to marketing strategies. Participants will gain insights into the overall marketing landscape, covering essential concepts to drive top-line revenue.
Learning Outcomes
This course offers a comprehensive exploration of marketing data analytics, empowering participants with a profound understanding of essential principles and tools to make data-driven marketing decisions.
By the end of this course, participants will have gained the skills and knowledge necessary to leverage data effectively, optimize marketing strategies, enhance decision-making processes, and contribute to overall organisational success.
Course
Schedule
Course Date: TBC
Application Period: TBC
Time: 9am -6pm
Duration: 1 Day
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
1. Combine data sources to discover more marketing insights into Excel
2. Discover the best way to tie this data together and make it useful
3. Analyse data and answer business questions and plan actionable insights
4. Format the data in a way to best work with it and share it across teams
Certification
A Certificate of Completion will be awarded to learner who achieve at least 75% attendance and pass all required assessment(s).
A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.
Entry Requirements
Practical work experience in middle- to senior-level managerial role, comfortable and proficiency in working with data, including the ability to understand and interpret data sets.
Effective in using online resources for research and information gathering. Experience in middle-level management role, showcasing an understanding of organisational dynamics, decision-making processes, and team leadership.
Course Fees
Funding period is from 30 Jan 2024 to 31 Dec 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.
Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)
Note:
- The fees below are determined based on prevailing funding policies and subject to review and revision.
- Please refer to our FAQs for more information.
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
| Applicants / Eligibility | Fees |
|---|---|
| Full Course fee | $517.75 |
| Enhanced Training Support for SMEs for Singapore Citizen | $60.33 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $60.33 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $60.33 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $155.33 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $155.33 |