WeChat Marketing for Business (Synchronous e-learning)

Offered by School of Film & Media Studies

Short Course / 1 day / TGS-2020504488

Note: Please note that all applications for short courses from Sep 2023 will be done via STEP. Use your Singpass to activate your STEP account. Click on the apply button to proceed to STEP. To receive an alert about the future runs for this course, please click on the INDICATE INTEREST button. Thank you.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

If you’re looking to break into the Chinese market and engage with customers on social media, WeChat is your best way in. Marketing your business via WeChat allows you to potentially tap into its massive population of users being the largest social network in China with over one billion daily active users.

Learning Outcomes

Get a crash course on how to leverage WeChat as part of your marketing efforts in China. You will get the latest updates on China’s digital landscape, and learn how to formulate marketing strategies unique to the Chinese market.

You will learn how to optimise the use of the WeChat platform, and how to create engaging content and promote them on your WeChat account for your business.


Course Date: 1 Feb 2024
Application Period: 4 Dec 2023 – 7 Jan 2023
Duration: 1 day
Time: 9am to 6pm
Delivery Mode: Synchronous e-Learning
Venue: Online

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Introduction to the China digital landscape
  • Internet penetration and infrastructure
  • How China is different from rest of world
  • Chinese online user behaviours
  • Key platforms in China
How to formulate a social media marketing strategy for China
  • Step by step guide on preparation
  • Different business models
  • Do’s and Don’t’s of marketing in China
WeChat features and functions
  • Introduction to WeChat and its features
  • What is WeChat Official Account (OA) and its importance
  • Usage of WeChat OA
  • Overview on WeChat OA management lifecycle
How to register WeChat account and use the dashboard
  • Introduction to Wechat and its features
  • What is WeChat Official Account (OA) and its importance
  • Usage of WeChat OA
  • Overview on WeChat OA management lifecycle
How to promote content on your WeChat account via paid and organic methods
  • WeChat OA registration procedures
  • How to use various functions in WeChat OA dashboard
How to use WeChat for CRM and content marketing
  • How to set up content strategy
  • How to write engaging articles
  • Good content marketing examples
How to promote WeChat account and business
  • Different ways to promote WeChat
  • Paid advertisements
  • Key Opinions Leaders (KOL)
Case studies
  • Example of using KOL
  • SMB WeChat shop
  • MNC utilizing new platform – Tik Tok
  • Integrated marketing campaigns

Trainer's Profile

Terry Lee

Terry Lee founded creative agency Splash Productions in 2005, which transitioned from traditional media to digital video production in 2013 as media consumption patterns evolved.

A pioneer participant of China's community engagement national certification, Terry is familiar with the social media landscape of Mainland China and is particularly experienced in using the country’s most popular social media platform, WeChat, as a powerful engagement channel for businesses.

In 2011, Terry founded CAEC, a China-bound consultancy built on a decade and a half of his experience in public speaking and business consulting in China. When the Covid-19 global pandemic broke out in early 2020, Terry saw the opportunity to pivot his company to livestreaming to meet growing demand.

Terry pioneered the groundwork for Scarlett Supermarket and enabled it to differentiate meaningfully from the myriad of supermarkets in Singapore. Today, Scarlett is able to generate sustained traffic in-store and via online platform Shopee, where he livestreams to engage with shoppers.

From 2017 to 2019, Terry designed and led WeChat study trips to Shanghai, where more than 600 Singapore SME owners and leaders gained hands-on experience on how to engage with Chinese consumers through the platform.

Terry is effectively bilingual in English and Chinese and credits his linguistic proficiency to the rigorous training he received at Raffles Institution and Raffles Junior College, and later on as an arts and business student at NUS and NTU.


A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass the required assessment.

No prior knowledge is required.

Entry Requirements

Applicants should have basic understanding on digital marketing and basic Chinese reading and speaking skills, experience in social media will be preferred.

Course Fees

Funding period for this course is from 1 Jul 2020 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)


  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full Course fee$337.90
Enhanced Training Support for SMEs for Singapore Citizen$39.37
Enhanced Training Support for SMEs - SPR & LTVP+$39.37
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above$39.37
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40$101.37
SkillsFuture Baseline Funding for SPR/LTVP+$101.37