Work-Study Post-Diploma – Specialist Diploma in Digital Branding & Social Media Strategies

Work-Study Programme / 12 months

Note: Next intake: Oct 2021
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Certification
Entry Requirements
Course Fees

Course Information

This Work-Study Post-Diploma (WSPostDip) is in line with the transformation of marketing brought about by digital disruption across all industries and sectors. It is designed to give fresh graduates of a full-time Polytechnic Diploma* a career headstart in Digital Marketing sector.

The course aims to equip participants for digital marketing job roles, which entails planning and executing campaigns that require a wide range of digital skills in areas such as digital branding, social media marketing, search engine marketing, content creation and design, content marketing, email marketing, display advertising, brand storytelling, issues and crisis management, and data analytics and reporting.

Upon completion of the programme, candidates would be poised for success in positions across the digital spectrum in a job function that is high-growth across markets.

Watch this video testimonial from a graduate of this programme.

Learning Outcomes

Secure Your Future

  • Employed by reputable digital marketing companies, exciting brands & communication agencies in a digital marketing-related role
  • Earn a competitive starting salary
  • Enjoy full company sponsorship of course fees & exam
  • Receive a $5,000 sign-on incentive*

*Terms & Conditions Apply

Strengthen Your Skill

  • Deepen professional knowledge & skills through structured on-the-job training in consumer banking analytics and digital marketing
  • Benefit from career guidance & support given by a company assigned mentor
  • Attain industry-recognised certification through facilitated training

Enhance Your Worth

  • Build-up your digital marketing portfolio
  • Acquire relevant work experience & skills valued by the Analytical Science sector
  • Enjoy wage increments & meaningful career advancement

Course 
Schedule

Once a week during the semester: 9am to 6pm

Next intake: 18 Oct 2021
Application Period: 15 Jun – 31 Jul 2021

Venue: Ngee Ann Polytechnic

For application guide, please click here. Notify us via email at enquiryWSP@np.edu.sg once you have secured employment.

Lesson Plan

Post-Diploma Certificate in Digital Branding
This Work-Study Post-Diploma (WSP) is designed to give fresh Polytechnic graduates a career head-start in Digital Marketing. This 12-month programme consists of 2 Post-Diploma Certificates (PDC), including on-the-job training in a digital marketing-related role.
Module
Integrated Marketing & Brand Management
Module
Issues & Crisis Management
Module
Creative Content Development
Post-Diploma Certificate in Social Media Strategies
This Work-Study Post-Diploma (WSP) is designed to give fresh Polytechnic graduates a career head-start in Digital Marketing. This 12-month programme consists of 2 Post-Diploma Certificates (PDC), including on-the-job training in a digital marketing-related role.
Module
Social Media Strategies
Module
Data Analytics
Module
Campaign Proposal

Lesson Plan

This course consists of 7 modules:

Integrated Marketing & Brand Management (45 hours)

This module focuses on how brands can leverage on digital transformation to initiate brand development, management and assessment of brands in a regional/global setting. Participants will learn how to leverage on global digital trends to drive
growth, reinforce sales process, customer services, brand communication and stakeholder management.

Issues & Crisis Management (45 hours)

This module explores how organisations and brands can be better prepared for situations arising from social media that may pose a threat to their global
reputations. Based on latest crisis case studies, participants are expected to investigate and craft solutions to manage and mitigate different levels of risks facing an organisation. As crisis management can no longer be limited to those assigned to the task, the team must learn to survive turbulent times by leveraging on a strategic framework that helps brands prevent, mitigate and resolve social media crises.

Creative Content Development (45 hours)

This module focuses on how digital storytelling can help brands showcase their philosophy, vision, products and services to drive profitable customer action. Participants will learn design and video tools – namely Adobe Photoshop, Adobe Illustrator and Adobe After Effects – to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user generated content. Participants will also learn different content marketing metrics, including consumption metrics, retention metrics and engagement metrics to measure the effectiveness of content.

Social Media Strategies (45hours)

This module introduces a strategic planning framework to help companies increase brand recognition, brand loyalty and boost conversion rates. Participants will learn to develop a social media plan as part of an organisation’s corporate and/or marketing strategy; this will encompass conducting social media audits; defining and/or developing objectives, KPIs, target audiences, brand personalities, channel and engagement strategies, tactics, implementation plans, budget and success
metrics. Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools such as Facebook Ads Manager, LinkedIn Ads, Google Ads and Google Trends that are widely utilised by marketers and brands.

Data Analytics (45 hours)

This module aims to make marketers more productive and better at making optimal
decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities, including Facebook Ads Manager, LinkedIn Ads, Google Ads, Google
Analytics, Google PageSpeed Insights, Google Search Console, YouTube Studio Analytics, Wappalyzer, Google Tag Manager & Assistant, MOZ, Alexa,
Webpagetest.org and Shopify Analytics. Participants will also learn how to develop a social media reporting system and present social media reports to stakeholders.

Project – Campaign Proposal (60 hours)

In this module, participants will apply their newly-acquired skills and knowledge to develop and present a digital marketing project, which includes research, strategy, planning and evaluation. The capstone project requires them to apply the skills they had acquired in the various modules leading up to this. This module would enable them to build their digital marketing portfolio.

On-The-Job Training (OJT) (for WSP participants only)(60 hours)

WSP participants must complete the OJT component in order to complete the WSPostDip and receive the sign-on incentive. The OJT shall be based on the OJT
Blueprint submitted by the participating employer, which has been approved by NP.

Certification

1 Specialist Diploma in Digital Branding & Social Media Strategies
2 Certificates
6 Modules

Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

Polytechnic graduates from the following Diploma* courses are eligible to apply for the SkillsFuture Work Learn Programme Specialist Diploma in Digital Branding & Social Media Strategies:
(Polytechnic graduates from other Diploma courses may also apply and their applications will be considered on a case-by-case basis)

Ngee Ann Polytechnic:
Diploma in Mass Communication
Diploma in Advertising & Public Relations
Diploma in Film, Sound & Video
Diploma in Digital Visual Effects
Diploma in Business Studies
Diploma in Tourism & Resort Management
Diploma in International Business
Diploma in Arts Business Management
Diploma in Business and Social Enterprise
Diploma in Chinese Media & Communication
Diploma in Hotel & Leisure Facilities Management
Diploma in Real Estate Business
Diploma in Electronic & Computer Engineering w/ Minor in Business Management
Diploma in Aerospace Electronics with Minor in Business Management
Diploma in Biomedical Engineering with Minor in Business Management
Diploma in Electrical Engineering with Minor in Business Management
Diploma in Business Information Technology
Diploma in Animation & 3D Art
Diploma in Multimedia & Animation
Diploma in Immersive Media & Game Design
Diploma in Animation
Diploma in Immersive Media

Nanyang Polytechnic
Diploma in Business Management
Diploma in Hospitality & Tourism Management
Diploma in Marketing
Diploma in Mass Media Management
Diploma in Sports & Wellness Management
Diploma in Motion Graphics & Broadcast Design
Diploma in Engineering with Business
Diploma in Digital Visual Effects
Diploma in Business Intelligence & Analytics

Republic Polytechnic
Diploma in Mass Communication
Diploma in Consumer Behaviour & Research
Diploma in Human Resource Management with Psychology
Diploma in Integrated Events Management
Diploma in Media Production & Design
Diploma in Arts & Theatre Management
Diploma in Social Enterprise Management
Diploma in Wellness, Lifestyle and Spa Management
Diploma in Hotel & Hospitality Management
Diploma in New Media
Diploma in Technology & Arts Management
Diploma in Sonic Arts
Diploma in Interactive & Digital Media
Diploma in Business Applications
Diploma in Business Information Systems
Diploma in Digital Design & Development

Singapore Polytechnic
Diploma in Media and Communication
Diploma in Visual Communication and Media Design
Diploma in Business Administration
Diploma in Business Innovation and Design
Diploma in International Business
Diploma in Integrated Events & Project Management
Diploma in Creative Writing for TV & New Media
Diploma in Hotel & Leisure Facilities Management
Diploma in Facilities Management

Temasek Polytechnic
Diploma in Communication Design
Diploma in Digital Film and Television
Diploma in Communication and Media Management
Diploma in Hospitality & Tourism Management
Diploma in Leisure & Events Management
Diploma in Business/Logistics & Operation Management/Marketing
Diploma in Retail Management
Diploma in Business Information Technology
Diploma in Marketing

Course Fees

As the WSP is a company-sponsored programme, the course fees will be fully borne by the company.

Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$485.34
Singapore Citizens (SC) aged 40 and above$323.58
Singapore Permanent Residents (PR)$1294.26
Enhanced Training Support for SME Scheme (for SC & SPR)$334.14
Others (and Repeat Students)$3235.68