Work-Study Post-Diploma – Specialist Diploma in Digital Branding & Social Media Strategies

Offered by School of Film & Media Studies

Work-Study Programme / 12 months / TGS-2022016267

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Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Certification
Entry Requirements
Course Fees
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Course Information

This part-time Specialist Diploma in Digital Branding & Social Media Strategies (ELDBS) is in line with the transformation of marketing brought about by digital disruption across all industries and sectors. The course aims to equip participants for digital marketing job roles, which entails planning and executing campaigns that require a wide range of digital skills in areas such as digital branding, social media marketing, search engine marketing, content creation and design, content marketing, email marketing, display advertising, brand storytelling, issues and crisis management, and data analytics and reporting. Participants will learn to plan a digital campaign by considering the business and its brand as a whole, its place in the broader economy and society, and the sentiments and needs of its stakeholders. A thorough understanding of the brand challenges and stakeholders shall lead to effective messaging, compelling content, timely execution and sound evaluation strategies.

Upon completions of the programme, candidates would be poised for success in positions across the digital spectrum in a job function that is high-growth across markets.

Watch this video testimonial from a graduate of this programme.

For more information about SkillsFuture Work-Study Programme, you can refer to the link here.

Learning Outcomes

No. Course / Learning Objectives
1 Craft brand stories through different content types by using design and video tools to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user-generated content.
2 Able to identify potential issues through social listening and effectively execute a crisis plan using digital assets.
3 Plan and execute web, search engine optimisation / marketing, marketing database, email, social media and display advertising campaigns.
4 Identify trends and insights, and optimise spend and performance based on those insights.
5 Measure and report performance of digital marketing campaigns, and assess them against goals (ROI and KPIs).
6 Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

 

*For WSP participants, the industry involvement (co-development, co-delivery and co-validation) shall be 50% of the entire course in the form of workplace supervision and mentorship by WSP companies through the implementation of a mandatory OJT blueprint. The OJT blueprint shall be reviewed and approved by NACE before it can be implemented.

Course 
Schedule

Application Closing Date: 1 Dec 2023

Class Start Date: 26 Jan 2024 (every Friday) for PDC 1 /PCD 2 dates to be advised.

For application guide, please click here. Notify us via email at enquiryWSP@np.edu.sg once you have secured employment.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Post-Diploma Certificate in Social Media Marketing & Brand Management (TGS-2023019764)

This certificate aims to equip participants with brand building knowledge and will provide the necessary fundamentals to become effective digital marketers.

Module
Creative Content Development (45 hours)
This module focuses on how digital story telling can help brands showcase their philosophy, vision, products and services to drive profitable customer action. Participants will learn design and video tools to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user-generated content. Participants will also learn different content marketing metrics, including consumption metrics, retention metrics and engagement metrics to measure the effectiveness of content.
Module
Issues & Crisis Management (45 hours)
This module explores how organisations and brands can be better prepared for situations arising from social media that may pose a threat to their global reputations. Based on latest crisis case studies, participants are expected to investigate and craft solutions to manage and mitigate different levels of risks facing an organisation. As crisis management can no longer be limited to those assigned to the task, the team must learn to survive turbulent times by leveraging on a strategic framework that helps brands prevent, mitigate and resolve social media crises.
Module
Social Media Strategies (60 hours)
This module introduces a strategic planning framework to help companies increase brand recognition, brand loyalty and boost conversion rates. Participants will learn to develop a social media plan as part of an organisation's corporate and/or marketing strategy; this will encompass conducting channel and engagement strategies, tactics, implementation plans, budget and success metrics. Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools that are widely used by marketers and brands. This module also aims to make marketers more productive and better at making optimal decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities.
Post-Diploma Certificate in Digital Marketing Practicum (TGS-2023019765)

This certificate aims to equip participants with the knowledge to plan, execute and evaluate digital marketing campaigns and projects effectively.

On-The-Job Training (OJT)
For WSP participants (150 hours)

Module
Digital Strategies & Media Planning (45 hours)
This workplace-based module aims to equip students with the knowledge and skills to create successful marketing campaigns that integrate both online and offline audience touchpoints. Students will learn how to leverage digital platforms for both organic and paid content, apply traffic driving and acquisition strategies, and optimise resources achieve maximum business impact.
Module
Media Content Development (45 hours)
This workplace-based module aims to equip students with the knowledge and skills to create compelling and impactful media content across various media platforms that drives successful marketing campaigns. From social media to video marketing and beyond, this course covers essential concepts, tools, and techniques - including generative AI - to leverage content as a powerful marketing tool.
Module
Technical Skills in Media, Marketing & Analytics (60 hours)
This workplace-based module aims to help students hone their technical skills and competencies, which may include photography, video production, post-production, visual effects, livestreaming, data analytics, data visualisation, e-commerce, website and app marketing, martech applications, and more.

Trainer's Profile

Christina Jimenez

Christina Jimenez is a Course Lead and Senior Lecturer at the School of Film and Media Studies, Ngee Ann Polytechnic. Her pride and joy is training some of Singapore's marketing and advertising professionals who are now making waves in the industry.

Prior to teaching, Christina worked in media, advertising and public relations. She handled the channel branding and promotions of MediaCorp's then Okto channel. An agency person in her past life, she worked in McCann Worldgroup Manila and JWT Manila and handled the creative campaigns of Coca-Cola, Jollibee Foods, Close-up Toothpaste, and Sunsilk Shampoo.

Christina holds a Master of Education from the University of Melbourne, a Master of Mass Communication from Nanyang Technological University and a BSC in Commerce, Major in Marketing Management from De La Salle University, Manila.

Cheak Hong Ian

On the back of 10 years of experience in writing and digital marketing both in-house and for agencies, Cheak Hong Ian founded Council Consulting, a digital marketing training consultancy that helps companies build sustainable, scalable online ecosystems to reach their audiences with useful, engaging and decision-making content.
Cheak has worked with various organisations from SMEs to MNCs, including brands like BMW, Emerson, Bata, Julie’s Biscuits, NCS, The Golden Duck and Trinity Medical, initiating campaigns reaching tens of millions of people within Singapore and throughout the Asia Pacific region, managing over S$5 million in digital advertising budget to-date.
Cheak holds a Bachelor of Communication (Mass Communication) degree from RMIT University and the WDA Advanced Certificate in Training and Assessment (ACTA).

Ahsan Uddin Shan
Ahsan Uddin Shan’s experience spans across the practices of digital marketing, communications, education, brand marketing and content creation. His areas of special interest include Design Thinking, UXd, Digital Media Marketing and anything that is social and Human Experience Design. Shan also authored Web Design Applications, a book about tools and techniques for designing user-centric websites.
Cassandra How

Starting her career in education, Cassandra has come a full circle today as her passion for teaching connects her with learners once again. In a 30-year span, she also explored roles in journalism and public relations, culminating in a top level global position in corporate communications. In this course, Cassandra trains learners in the area of crisis communication, a staple in any organisational toolkit in a social media-driven world.

Always willing to share her experiences, Cassandra imparts knowledge out of the box while engaging her students in classroom discussions for a robust learning experience.

Certification

1 Specialist Diploma in Digital Branding & Social Media Strategies
2 Certificates
6 Modules

Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

Polytechnic graduates from the following Diploma* courses are eligible to apply for the SkillsFuture Work-Study Programme – Specialist Diploma in Digital Branding & Social Media Strategies:
(Polytechnic graduates from other Diploma courses may also apply and their applications will be considered on a case-by-case basis)

Ngee Ann Polytechnic:

  • Diploma in Advertising & Public Relations
  • Diploma in Aerospace Electronics with Minor in Business Management
  • Diploma in Animation
  • Diploma in Animation & 3D Art
  • Diploma in Arts Business Management
  • Diploma in Audio-Visual Technology
  • Diploma in Biomedical Engineering with Minor in Business Management
  • Diploma in Business and Social Enterprise
  • Diploma in Business Information Technology
  • Diploma in Business Studies
  • Diploma in Chinese Media & Communication
  • Diploma in Digital Visual Effects
  • Diploma in Electrical Engineering with Minor in Business Management
  • Diploma in Electronic & Computer Engineering w/ Minor in Business Management
  • Diploma in Film, Sound & Video
  • Diploma in Hotel & Leisure Facilities Management
  • Diploma in Immersive Media
  • Diploma in Immersive Media & Game Design
  • Diploma in International Business
  • Diploma in Mass Communication
  • Diploma in Multimedia & Animation
  • Diploma in Real Estate Business
  • Diploma in Tourism & Resort Management

Nanyang Polytechnic:

  • Diploma in Animation, Games & Visual Effects
  • Diploma in Business Intelligence & Analytics
  • Diploma in Business Management
  • Diploma in Digital Game Art & Design
  • Diploma in Digital Visual Effects
  • Diploma in Engineering with Business
  • Diploma in Hospitality & Tourism Management
  • Diploma in Interaction Design
  • Diploma in Marketing
  • Diploma in Mass Media Management
  • Diploma in Motion Graphics & Broadcast Design
  • Diploma in Motion Graphics Design
  • Diploma in Sports & Wellness Management
  • Diploma in Visual Communication

Republic Polytechnic:

  • Diploma in Arts & Theatre Management
  • Diploma in Business Applications
  • Diploma in Business Information Systems
  • Diploma in Consumer Behaviour & Research
  • Diploma in Digital Design & Development
  • Diploma in Hotel & Hospitality Management
  • Diploma in Human Resource Management with Psychology
  • Diploma in Integrated Events Management
  • Diploma in Interactive & Digital Media
  • Diploma in Mass Communication
  • Diploma in Media Production & Design
  • Diploma in New Media
  • Diploma in Social Enterprise Management
  • Diploma in Sonic Arts
  • Diploma in Technology & Arts Management
  • Diploma in Wellness, Lifestyle and Spa Management

Singapore Polytechnic:

  • Diploma in Business Administration
  • Diploma in Business Innovation and Design
  • Diploma in Creative Writing for TV & New Media
  • Diploma in Experience and Communication Design
  • Diploma in Facilities Management
  • Diploma in Hotel & Leisure Facilities Management
  • Diploma in Integrated Events & Project Management
  • Diploma in International Business
  • Diploma in Media and Communication
  • Diploma in Tourism & Resort Management
  • Diploma in Visual Communication and Media Designs

Temasek Polytechnic

  • Diploma in Business Information Technology
  • Diploma in Business/Logistics & Operation Management/Marketing
  • Diploma in Communication and Media Management
  • Diploma in Communication Design
  • Diploma in Digital Film and Television
  • Diploma in Hospitality & Tourism Management
  • Diploma in Leisure & Events Management
  • Diploma in Marketing
  • Diploma in Retail Management

The SkillsFuture Work-Study Post-Diploma (WSPostDip) is for Singaporeans and Singapore Permanent Residents who are within three years of (i) graduation from the Polytechnics or the (ii) Operationally Ready Date for full-time National Servicemen.

Course Fees

Funding period for this course is from 1 Oct 2021 to 30 Sep 2024.

Note:

  • As the WSP is a company-sponsored programme, the course fees will be fully borne by the company.
  • The fees below are inclusive of GST. Please note that the GST rate will be revised to 8% with effect from 1 Jan 2023, as such any payable course fees will be subjected to the new GST rate adjustments in 2023. Please refer to our FAQs for more information.
  • For full course fees throughout the semesters, refer here.
  • The fees below are determined based on prevailing funding policies and subject to review and revision.

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2023, as such any payable course fees will be subjected to the new GST rate adjustments in 2024.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Singapore Citizens aged below 40$1598.60
Singapore Citizens sponsored by SME$1100.60
Singapore PRs$4367.52
Singapore PRs sponsored by SME$1132.32
Full course fee for SC (for repeat, deferred modules)$10657.20
Full course fee (for repeat, deferred modules)$10918.80