About Course
Course Structure
Entry Requirements
Financial Matters
About Course
Course Objectives
This module focuses on how digital story telling can help brands showcase their philosophy, vision, products and services to drive profitable customer action. Participants will learn design and video tools to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user-generated content. Participants will also learn different content marketing metrics, including consumption metrics, retention metrics and engagement metrics to measure the effectiveness of content.Course Description
Creative Content Development - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) is a 45hrs mdouleTrainer's Profile
Najib Ahmad
Najib Ahmad has 16 years of experience in communications, including the last 8+ years at Ngee Ann Polytechnic (NP) handling digital marketing, business development, and training/education. He oversees marketing programmes to drive enrolment and build NP's brand as a training centre for continuous learning. Prior to NP, he spent 6 years in PR, managing communications campaigns and day-to-day programmes for corporations such as Qatar Airways, Honeywell Aerospace, Microsoft, EMC, eBay, FedEx, and Fonterra.Najib’s area of expertise is in the field of Digital Marketing & Communications.
As a lecturer in Public Relations and Digital Marketing, Najib won the School Teaching Award and was instrumental in implementing industry-in-curriculum, partnering with government agencies, NGOs and MNCs to expose students to real-world projects.
Najib currently teaches full-time students in the area of digital marketing and is the Course Lead for the “Specialist Diploma in Digital Branding & Social Media Strategies” programme.
Course Structure
TPG course reference No.
TGS-2024042074
Creative Content Development - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1)
Entry Requirements
Condition 1
Highest qualification
Polytechnic Diplomaor
Highest qualification
Bachelor's Or Equivalent and
Condition 2
Working experience
Full-time; Duration: 1 yearFinancial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Creative Content Development - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) | Total course fee |
|---|---|---|
| Full Course fee | $1,196.82 | $1,196.82 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The first payment needs to be made after accepting the offer.
Allowed payment by
Post-Secondary Education Account (Adhoc withdrawal form);SkillsFuture Credits (SFC);Credit card (e-payment);Debit card (e-payment);PayNow (e-payment)
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.