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[NP-IXHSM-F] Cross-Platform Fusion: Integrating Xiao Hong Shu in Your Marketing Mix

Offered by School of Business & Accountancy

Certifiable Courses

About Course
Course Structure
Financial Matters
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Area of interest
Branding & Communications, Ecommerce, Entrepreneurship, International Business, Marketing, Mass Media, Sales & Marketing, Business

About Course

Course Objectives

•To understand the scope and potential of Xiaohongshu in engaging Chinese-speaking consumers.
•To learn how to navigate and utilize Xiaohongshu’s unique features for brand marketing.
•To develop skills in creating culturally relevant and engaging content for the platform.
•To gain insights into effective influencer collaborations and e-commerce strategies on Xiaohongshu.
•To apply the knowledge gained through hands-on practical sessions, enhancing real-world applicability.

Course Description

This intensive 3-day course offers SME business owners a deep dive into Xiaohongshu Marketing, equipping them with the tools and knowledge to effectively target and engage the Chinese-speaking market in Singapore. Xiaohongshu, also known as "Little Red Book," is a leading social media and e-commerce platform in China, rapidly gaining popularity in Singapore. This course will guide participants through the intricacies of creating impactful content, understanding cultural nuances, and leveraging the platform’s features to boost their brand’s presence among Chinese-speaking consumers.

Course Structure

TPG course reference No.

TGS-2024046292

Cross-Platform Fusion: Integrating Xiao Hong Shu in Your Marketing Mix
Cross-Platform Fusion: Integrating Xiao Hong Shu in Your Marketing Mix (NP-IXHSM-F)
•To understand the scope and potential of Xiaohongshu in engaging Chinese-speaking consumers.
•To learn how to navigate and utilize Xiaohongshu’s unique features for brand marketing.
•To develop skills in creating culturally relevant and engaging content for the platform.
•To gain insights into effective influencer collaborations and e-commerce strategies on Xiaohongshu.
•To apply the knowledge gained through hands-on practical sessions, enhancing real-world applicability.

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description Cross-Platform Fusion: Integrating Xiao Hong Shu in Your Marketing Mix Total course fee
Full Course fee $1,308.00 $1,308.00
Enhanced Training Support for SMEs for Singapore Citizen $152.40 $152.40
Enhanced Training Support for SMEs - SPR & LTVP+ $152.40 $152.40
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above $152.40 $152.40
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 $392.40 $392.40
SkillsFuture Baseline Funding for SPR/LTVP+ $392.40 $392.40

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The payment needs to be made upon the application is submitted.

Allowed payment by

Post-Secondary Education Account (Adhoc withdrawal form);SkillsFuture Credits (SFC);Credit card (e-payment);Debit card (e-payment);PayNow (e-payment)

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.