About Course
Course Schedule
Course Structure
Financial Matters
About Course
Course Objectives
The purpose of this course is to enable and equip office executives with the skills and ability to market, monitor, track and engage with customers with their product and services on the internet. In this program, participants will be introduced to enterprise digital marketing tools and services. Workplace learning consultancy will be available to participants during the course to ensure that there is transference of what is learnt to their work. In addition, an online playbook provides adaptive step-by-step guide to the lessons to scaffold the needs of the participants.Course Description
- Setting up an online presence- Measure and increase traffic on your website
- Monitor and track user behavior
- Generate leads
- Set up conversion funnel
- Experiment with A/B testing
- Configure and manage an online store
- Engage potential customers
- Increase brand equity
Course
Schedule
Duration: 64 hours (2 days)
Time: 9am to 6pm
Delivery Mode: (Blended) Classroom & Synchronous e-Learning
Venue: Ngee Ann Polytechnic & online
Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.
For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.
Course Structure
TPG course reference No.
TGS-2020000433
Digital Marketing (Classroom & Synchronous)
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Digital Marketing (Classroom & Synchronous) | Total course fee |
|---|---|---|
| Full Course fee | $3,270.00 | $3,270.00 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $981.00 | $981.00 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $981.00 | $981.00 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $381.00 | $381.00 |
| Enhanced Training Support for SMEs for Singapore Citizen | $381.00 | $381.00 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $381.00 | $381.00 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The payment needs to be made upon the application is submitted.
Allowed payment by
The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.