About Course
Course Schedule
Course Structure
Financial Matters
About Course
Course Objectives
This course focuses on content marketing on social media platforms (Facebook, Instagram and TikTok) in the successful engagement of potential customers, funnelling towards conversion.At the end of the workshop, participants will meet the learning objectives listed below.
•Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
•Develop a content strategy to generate prospects / leads and convert these prospects / leads into customers, and thereafter loyal customers in the customer lifecycle journey.
Course Description
The course will cover the following:1. A refresher on Digital Marketing, the Customer Journey, and the Marketing Funnel
2. Ideation techniques for content creation
- How to plan for each content post: Objective, Message & Placement.
- Developing a story arc for long-form vs. short-form content for various platforms and placements.
3. Copywriting & storyboarding
- Learn copywriting and scriptwriting fundamentals.
- Learn the fundamentals of storyboarding for short video content and video production.
4. Setting up a livestream
- Learn the basic set-up for livestreaming on various social media platforms.
5. Introduction to Meta Ads Manager & TikTok Ads Manager
- Learn to set up a basic ad campaign on each platform.
- A/B testing
Course
Schedule
Duration: 8 hours
Delivery Mode: Classroom
Schedule may be subject to changes. The detailed timetable will only be released upon enrolment and closer to the course commencement date.
For self-sponsored applicant, you may proceed to apply after signing in with Singpass / Student ID.
For company-sponsored applicant, please approach your company HR to put in the application via the company portal using Corppass at STEP.
Course Structure
TPG course reference No.
TGS-2024042400
Effective Digital Conversion
At the end of the workshop, participants will meet the learning objectives listed below.
•Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
•Develop a content strategy to generate prospects / leads and convert these prospects / leads into customers, and thereafter loyal customers in the customer lifecycle journey.
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Effective Digital Conversion | Total course fee |
|---|---|---|
| Full Course fee | $381.50 | $381.50 |
| Enhanced Training Support for SMEs for Singapore Citizen | $44.45 | $44.45 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $44.45 | $44.45 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $44.45 | $44.45 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $114.45 | $114.45 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $114.45 | $114.45 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The payment needs to be made upon the application is submitted.
Allowed payment by
The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.