About Course
Course Objectives
- Develop essential knowledge in Search Engine Optimization (SEO) to drive organic traffic to your website.
- Apply cutting-edge social media insights, tools, tactics, and campaign strategies to achieve your marketing goals.
- Acquire the latest knowledge and strategies on popular social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest and messaging tools including WeChat, WhatsApp and Telegram.
- Learn about various AI-powered content creation tools available online and discover how these tools can be used to create compelling stories that resonate with target audiences.
- Employ innovative techniques for building communities online and converts them into loyal customers.
- Utilize free content creation tools available online to develop high-quality content for various social media platforms.
- Build expertise in conceptualizing content ideas from scratch through executing impactful campaigns while constantly evaluating their performance against business objectives.
By mastering these skills during our Social Media Marketing course participants will be equipped with all they need to take charge of any project related to social media marketing confidently!
Course Description
Unleashing the Digital Marketing Frontier: Mastering the Basics
- Introduction to digital marketing
- Search Engine Optimisation (SEO) techniques–– including creating social signals, backlinks and other on-page SEO and off-page best practices.
Navigating the Ever-Changing Digital Landscape: Latest Trends Unveiled
- The importance of digital trends in the workplace.
- Latest digital and social media marketing trends.
From Novice to Ninja: Mastering Social Media Fundamentals
- Social media fundamentals
- Social media best practices: tools, platforms, and trends – including best practices on using Instagram, TikTok, Facebook, Clubhouse and LinkedIn.
Beyond Likes and Shares: Tactics for Social Media Success to Build an Online Community
- Building communities on social media platforms – increase fans, engagement and reach on Instagram, Facebook, TikTok & LinkedIn.
- Unlocking the power of YouTube: 10-step framework to gain free subscribers
- Mastering Instagram marketing: 10-step framework to gain more followers.
Crafting Viral Magic: Unlocking the Secrets of Social Media Engagement
- Social Media engagement strategy
- Maximising social media lead generation through audience engagement.
- Building communities online – lead generation through audience engagement increase fans, engagement & reach.
Social Media Content Strategy
- Social media content format and strategy to generate engagement – Influencer Generated Content (IGC), UGC, videos, Keywords, #hashtags, Instagram/Facebook Stories, TikTok trends/challenges, logging/vlogging, social media interest groups etc.
- Learn to create engaging social media content–– User Generated Content (UGC), AI Generated Content (AIGC).
- Content marketing models – content rule of thirds, 10/10, 1/9/90, 80/20, AEIOU.
- Building content calendar
AI-Driven Content Creation – Exploring the Power of AI in Social Media
- Introduction to AI-Driven content creation
- Best Practices for implementing AI driven techniques in your workflow.
- Exploring best AI-Driven Content Creation Tools:
- Best AI tools for graphic design and video editing
- Best AI tools for marketing
- Best AI tools for business operations
- Best AI writing tools for content creators
Crafting Winning Social Media Marketing Campaigns: From Strategy to Execution
- Key Considerations for running successful social media campaigns.
- Building a comprehensive social media marketing campaign:
- Research and analysis: identifying goals, target audience, competitors and KPIs.
- Creating engaging content that resonates with your audience on major platforms.
- Implement successful social media campaigns using User Generated Content (UGC), Video Generated Content (VGC) and AI-driven content creation techniques.
- Developing effective community management strategies to boost engagement & reach.
- Measuring success metrics of your campaign – traffic, engagement etc.
Ahsan Uddin Shan
A product of Central Saint Martins London, Ahsan Uddin Shan brings a wealth of expertise and a passion for pushing creative boundaries.
Driven by a passion for innovation and collaboration, Shan is an educator and forward-thinking innovator with a unique combination of creativity, strategic thinking, and technical expertise. Shan has a proven track record of driving successful projects across a diverse range of industries and domains. His passion for collaboration has led him to drive successful projects across diverse industries and domains.
Shan has collaborated with renowned organizations both locally and internationally, including MBS, Mothership, Disney Singapore, Singapore Sports Council, Ministry of Education, Ministry of Transport, Inland Revenue Authority of Singapore (IRAS), Unilever Singapore and the Singapore Exchange.
The projects he has been involved in include:
ArtScience Museum (ASM) Marina Bay Sands (MBS): Evergreen social media campaign on TikTok for ASM.
Mothership: Content creation project, investigating the TV Show VR Man to uncover the origin and disappearance of the show.
Marina Bay Sands (MBS): UX design project: Redesigned MBS Facebook & Instagram chatbots for MBS, making them more accessible and enticing for a seamless user experience.
roger&sons: Design experience project centered on designing and creating content for both physical and online platforms, aimed at promoting sustainability and the principles of sustainable wood logging.
Ngee Ann Polytechnic Innopoly 2020: Led the branding project. The responsibilities included defining the visual elements, messaging, and overall strategy to create a cohesive and impactful brand presence.
Shan is currently serving as an educator at the School of Film and Media Studies. In his role as a course lead and lecturer, Shan remains at the forefront of emerging trends and technologies within the field. This allows him to impart cutting-edge knowledge to his students.
Course Structure
TPG course reference No.
TGS-2022016361
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Social Media Marketing (SC) | Total course fee |
|---|---|---|
| Full Course fee | $457.80 | $457.80 |
| Enhanced Training Support for SMEs for Singapore Citizen | $53.34 | $53.34 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $53.34 | $53.34 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $53.34 | $53.34 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $137.34 | $137.34 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $137.34 | $137.34 |
GST rate
Payment option
Allowed payment by
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.
Course
Schedule
time: 9am- 6pm
Delivery mode: Classroom
Venue: Ngee Ann Polytechnic
Schedule may subject to changes. Detailed timetable will only be release upon enrolment and nearer to course commencement date.
Time: 9am- 6pm
Delivery mode: Classroom
Venue: Ngee Ann Polytechnic
Schedule may subject to changes. Detailed timetable will only be release upon enrolment and nearer to course commencement date.