About Course
Course Structure
Entry Requirements
Financial Matters
Course Schedule
About Course
Course Objectives
To equip participants for digital marketing job roles including the following (non-exhaustive):• Plan and execute web, search engine optimization / marketing, marketing
database, email, social media and display advertising campaigns
• Identify trends and insights, and optimize spend and performance based on those insights
• Measure and report performance of digital marketing campaigns, and assess them against goals with Return on Investment and Key Performance Indicator.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Course Description
The Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS1) is a part time CET course, consist of the following modules:1) Creative Content Development (45 hrs)
2) Issues & Crisis Management (45 hrs)
3) Social Media Strategies (60 hrs)
4) Industry-based Project (IBP) - Proposal (60 hrs)
5) Industry-based Project (IBP) - Implementation (90 hrs)
Target Audience
The Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS1) is a part time CET course, consist of the following modules: 1) Creative Content Development (45 hrs) 2) Issues & Crisis Management (45 hrs) 3) Social Media Strategies (60 hrs) 4) Industry-based Project (IBP) - Proposal (60 hrs) 5) Industry-based Project (IBP) - Implementation (90 hrs)Trainer's Profile
Melvin Tan
Melvin Tan is a seasoned educator with over 23 years of experience at Ngee Ann Polytechnic's School of InfoComm Technology. He currently leads the Diploma in Immersive Media, where he imparts cutting-edge knowledge in web technologies, gamification, and digital media. Melvin holds a Master of Technology (Software Engineering) from the Institute of Systems Science at the National University of Singapore, as well as an Honours Bachelor’s Degree in Electronic & Electrical Engineering from the University of Glasgow, UK.Melvin’s professional journey spans roles at prominent companies such as Creative Technology, Development Bank of Singapore, and Dresdner Management Consulting (the consulting arm of Dresdner Bank AG). His areas of expertise include software development, web technologies, and interactive media, providing him with a well-rounded foundation in both academic and industry settings.
In addition to his teaching duties, Melvin represents Ngee Ann Polytechnic and Singapore as an expert in Web Technologies for the WorldSkills Competition, where he trains and mentors students to compete at the international level. He is passionate about nurturing the next generation of tech talents.
Melvin is also actively involved in the Singapore Computer Society, serving as the Honorary Treasurer of the Digital Media Chapter. In this role, he is committed to advancing the digital media sector and contributing to the growth of Singapore's tech landscape.
At Ngee Ann Polytechnic, Melvin teaches a diverse range of modules, including Gamification Concepts, Web Design & Development, Digital Photography, and Games Design & Development. Outside of academia, he engages in consultancy work, collaborating with industry leaders such as Canon to develop innovative web applications.
Najib Ahmad
Najib Ahmad has 16 years of experience in communications, including the last 8+ years at Ngee Ann Polytechnic (NP) handling digital marketing, business development, and training/education. He oversees marketing programmes to drive enrolment and build NP's brand as a training centre for continuous learning. Prior to NP, he spent 6 years in PR, managing communications campaigns and day-to-day programmes for corporations such as Qatar Airways, Honeywell Aerospace, Microsoft, EMC, eBay, FedEx, and Fonterra.Najib’s area of expertise is in the field of Digital Marketing & Communications.
As a lecturer in Public Relations and Digital Marketing, Najib won the School Teaching Award and was instrumental in implementing industry-in-curriculum, partnering with government agencies, NGOs and MNCs to expose students to real-world projects.
Najib currently teaches full-time students in the area of digital marketing and is the Course Lead for the “Specialist Diploma in Digital Branding & Social Media Strategies” programme.
Course Structure
TPG course reference No.
TGS-2023019763
Specialist Diploma in Digital Branding & Social Media Strategies
Post-Diploma Certificate in Digital Marketing Practicum
Post-Diploma Certificate in Social Media Marketing & Brand Management
Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools that are widely used by marketers and brands.
This module also aims to make marketers more productive and better at making optimal decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities.
Entry Requirements
Condition 1
Highest qualification
Polytechnic Diplomaor
Highest qualification
Bachelor's Or Equivalent and
Condition 2
Working experience
Full-time; Duration: 1 yearFinancial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Post-Diploma Certificate in Social Media Marketing & Brand Management | Post-Diploma Certificate in Digital Marketing Practicum | Total course fee |
|---|---|---|---|
| Full Course fee | $3,989.40 | $6,768.90 | $10,758.30 |
| PR Sponsored by SME | $415.41 | $704.84 | $1,120.25 |
| Singapore Citizen Sponsored by SME | $415.41 | $704.84 | $1,120.25 |
| Singapore Citizen Aged 40 & Above | $415.41 | $704.84 | $1,120.25 |
| Singapore Citizen Aged Below 40 | $598.41 | $1,015.34 | $1,613.75 |
| Singapore PR | $1,595.76 | $2,707.56 | $4,303.32 |
| Long-Term Visit Pass Plus | $3,989.40 | $6,768.90 | $10,758.30 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The first payment needs to be made after accepting the offer.
Allowed payment by
The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
Post-Secondary Education Account (Standing order form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Important note: All course fees are determined based on prevailing funding policies and subject to review and revision annually.
Post-Secondary Education Account (Adhoc withdrawal form);
Post-Secondary Education Account (Standing order form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Important note: All course fees are determined based on prevailing funding policies and subject to review and revision annually.
Nett Supplementary Fees Payable
- GPA Insurance Fee S$2.11,subject to GST,fees payable S$2.30 Allow payment by Post-Secondary Education Account (Adhoc withdrawal form); Allow payment by Post-Secondary Education Account (Standing order form)
- Other Fees S$7.43,subject to GST,fees payable S$8.10 Allow payment by Post-Secondary Education Account (Adhoc withdrawal form); Allow payment by Post-Secondary Education Account (Standing order form)
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.
Course
Schedule
| PDC Start Date | PDC End Date | Delivery Mode | Day of Class | Class Start Time & End Time |
14/10/2024 | 02/03/2025 | (1) Face-to-face Learning | (1) Saturday, | (1) 09:00 to 18:00 (alt. wks) |
17/04/2025 | 31/08/2025 | (1) Face-to-face Learning | (1) Saturday | (1) 09:00 to 18:00 (alt. wks) |